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3 Key strategies to sell more in your authorized car dealer
Esto se puede lograr en 3 simples pasos. Acá te los contamos para que sepas cómo implementarlos para diseñar esta estrategia. Know your customers, know what they will need, and have the tools to sell ...
The role of marketing in the logistics industry
Marketing is an activity that crosses all companies, in all industries, and in the business world, it can be the area that makes the difference. The role of the marketing department is to generate ...
Advantages of planning in logistics
Planning plays a very important role in supply logistics, as companies must procure raw materials for manufacturing well in advance according to consumer demand.
How to increase the average ticket in your marketing agency?
Today, knowing the average ticket to increase is a necessity for any company that seeks to grow and outperform its competitors. In marketing agencies, this is not an exception, since the joint ...
Metaverse: what is next?
The term metaverse is probably the most viralized word in recent months since Mark Zuckerberg, the creator of Facebook, current Meta, began to introduce the non-current concept of multiverse adapted ...
Process Mapping: What is it? Why do it?
Process mapping is a term used to describe any activity involved in identifying what a company or department does, who is responsible for doing it, the standards to which it should be applied, and ...
Profitability: Lowering costs or increasing productivity
It is very clear that in a competitive and economically difficult environment there are two ways of improving profitability: on the one hand, "lowering costs" and on the other, "increase ...
Ultimate guide: Everything you need to know about OKR
OKR (Objective and Key Results) is a goal-setting system used by Google and other companies. It's a simple approach to creating alignment and commitment around ambitious, measurable goals.
What are the SDGs and why are they important for private companies?
The SDGs, also known as the Sustainable Development Goals are an initiative that was promoted by the United Nations to give continuity to the development agenda after the Millennium Development Goals ...
How to integrate Telegram on your website
Learn how you can integrate Telegram into your website to allow visitors to contact you and chat with you, or join your channel with just one click.
4 techniques to attract more patients to your clinic
When a clinic wants to increase its income and profits, it usually focuses and concentrates its efforts mainly on attracting more new patients to the office directly, aiming only at channeling and ...
Customer loyalty metrics: NPS, CES or CSAT
NPS, CES, and CSAT are customer loyalty metrics and are used to measure the level of loyalty a customer has towards your brand. Customers are considered loyal when they consistently buy your products ...
Project management: Main problems, challenges and solutions
As we have already mentioned in previous articles, project management in the construction industry has several parts you need to take into account to carry out projects correctly.
Business disruption: innovation, phases and more
According to the dictionary, "disruption" means breakage or interruption; in other words, when we talk about a disruption we are referring to everything that produces a sudden break in the system. ...
5 steps to order the production process in your textile company
The textile industry is a sector dedicated to the production of natural and synthetic fibers, yarns, fabrics, and everything related to clothing. In this sense, textile materials are mass consumption ...
Production planning and control
Do you perceive that your competitors produce more efficiently than you? Do you have many problems to be able to meet the expected production volume? Does your daily production fluctuate more than ...
Home office vs. in-office work. What modality to choose?
The home office modality began to spread to most business sectors as an alternative to overcome the geographical barriers of employees who were too many kilometers away to travel by car every day.
10 strategies to improve your customer experience
There is one truth that is universal and is supported by everyone in the business: create a customer experience strategy to improve it. So let us ask you, why are some companies more successful than ...
Productivity as a competitive advantage
Currently, all companies, regardless of their size, the product or service they sell, or the market in which they carry out their activity, face global competition. In the face of this, we must ask ...
Communication between departments: How to improve it?
In a world where we have numerous communication channels available and thousands of tools that we can use to stay in touch, there are still some areas of our lives where we don't communicate enough.
What should I keep in mind at the consideration stage?
During the consideration stage, we have confident users but they still want to understand how to satisfy their needs; so, here we tell you what content is perfect for this moment.
The future of work: 8 post-pandemic work trends
The COVID-19 crisis was a sudden blow to the business world. Routine work schedules were turned upside down so many companies embraced the drastic changes that came along the way and jeopardized the ...
The impact of industry 4.0 on industrial processes
“The pillars and main technological developments that support the so-called Fourth Industrial Revolution, precede the technological developments inherited from the Third Industrial Revolution, but ...
Ergonomics in the workplace and increased productivity
Bearing in mind that when we talk about ergonomics in the workplace we are referring to the science of workplace design, focusing on the capabilities and limitations of the worker, we conclude that ...
TOP 10: create a perfect survey invitation email
Businesses appreciate the impact of surveys and that's why they love the tools that can help in the process. They know that surveys increase ROI, improve customer experience, provide an opportunity ...
The best way to improve the coordination of your teams in 2020
If you search the net: "What is teamwork?" you will find endless definitions and examples, but you will see that all these concepts have a common axis: “it is the organized and joint way that a group ...
What are good practices in social networks?
Today, many companies and organizations use social networks as a communication channel that allows them to be in permanent contact with their customers and potential customers. Therefore, having and ...
Why, how and where time is wasted at work
Nowadays, it is very common to work for many hours, greatly exceeding the 8-hour day, which does not mean that this imbalance "balances" in favor of productivity at work, but rather the opposite.
9 Leadership assessment tools you must try in 2021
Leadership is an underrated quality. But at the same time, it constitutes the pillar of any organization. Good leaders do not only lead, but work, advise, manage, plan, and much more. They do not ...
The 7 most important metrics for a website (updated)
Web analytics is not exactly a section of online marketing, but it is a key element for all areas of online marketing to prosper and move in the right direction.
6 surefire ways to build customer trust
Customer trust is something that takes time to develop. It can't happen in a few days, nor can you make it happen with clever marketing tricks.
Advantages of achieving effective interdepartmental communication
If your company has several departments or employees who are in charge of different tasks, it is important to understand the effectiveness of interdepartmental communication. Interdepartmental ...
Budget monitoring and control
One of the most effective tools for managing the finances of business activity is controlling the annual budget. The elaboration of the budget and the control of its fulfillment and deviations ...
Tourism agencies and department coordination
It is very rare to find a travel agency that closes its year with numbers in the red, but the reality is that they could close it much better.
Project management: How to make a process improvement plan?
Project management is made up of processes. Project managers and their teams depend on them to ensure a project runs smoothly. But what about those processes? Are they chiseled in stone or can they ...
5 of the best NPS software you can use in 2020
A good business would go to great lengths to keep its customers happy. Sure, there are a million customers, but there are also a thousand other players in the market. It is advisable not to let a ...
5 tips to get more customers at your consulting firm
At present, in any type of business, the Internet works as an allied tool to it. The easy access to the network by any person means that companies make the most of all its advantages, and, ...
What is brand recognition?
What are we talking about when we talk about brand recognition? How is it achieved? How important is it? Much is heard on the subject, but it is not always clear what it is specifically about. Brand ...
The Nokia Case: fall and rise
Multinationals are not always a guarantee of permanent success, even though they are considered indestructible over time and avant-garde in terms of technological innovations.
Construction industry: how to coordinate technical team and work
In the construction industry, coordination between the technical team and the construction team is key to getting the most out of human capital, thus achieving optimal construction.
7 steps to achieve an amazing project execution phase
The project execution phase is usually the longest phase of the project life cycle; and the most demanding. In the execution phase of the project:
Agility or speed: a fundamental difference for your company
When we talk about an organization with agile management, we are referring to a company where those involved in the process usually participate in all its stages, in a more informal, dynamic, and ...
Planning, management and control of different projects
Companies turn to the planning, management, and control of different projects to achieve the expected results according to the schedule. However, how do the concepts of planning and control relate to ...
Main marketing strategies to promote your consulting firm
Do you have a consulting firm? Are you just starting and need to promote your services? Are you a consultant looking for new clients or markets? As in any other company, if we want to exploit our ...
Change of technology in the company: 6 tips to keep in mind
The rise of technology has paved the way for various innovations. With the digital revolution, more and more companies are reaping the benefits of digital tools to improve their prospects. ...
Process design: 5 steps to increase the productivity of your area
A clearly defined business process helps get things done because it is clear how it is done and who is responsible for it for a successful outcome.
How to configure dependencies on Monday.com
Properly combining the different functionalities offered by the tool, we can achieve it without problems. If you thought that was the only thing missing from this software... It's solved!
How to implement a traceability system in your company?
People talk a lot about "traceability" in the business environment lately, and it has recently been acknowledged as a word. But what do we mean by traceability or how can we understand this concept ...
3 strategies for better interdepartmental communication
To prosper, companies must ensure that their various departments work well together. That's because effective interdepartmental communication is "the lifeblood of a successful organization."
5 principles to implement industry 4.0 in your company
Today, most metalworking companies are engaged in activities that could be considered part of "Industry 4.0". But only 29% of those companies are implementing new technologies at scale, giving them ...
RCA: what is root cause analysis?
In the business world, as in everyday life, problems continually arise. Some, according to the symptoms, require a greater degree of commitment and assistance than others; but in perspective, to ...
Efficient order management in your factory: How to achieve it?
Everyone has felt the disappointment of waiting for an order to arrive that we have made and that the wait is never-ending. Sometimes, in the worst case, the order never shows up. While it may have ...
5 things that make you waste time (and be less productive)
If you are an entrepreneur, you are going to feel highly identified with this. Day by day you think about how to make days longer, and of course, with this, carry out as many tasks as possible in the ...
Important: Know the stages of the consumer
You have customers. You care about each of their problems and offer them solutions. They will be happy customers; however, if this is not recurring, that is, you sell them something once and you do ...
7 strategic solutions to improve the productivity of your company
Companies are not static entities, so they are subject to constant changes to always be at the forefront of the latest technologies and innovations of a strategic nature. As a result, teams must be ...
What is a sales forecast and how to do it?
For the optimal operation of companies, sales forecasts are an essential tool, since they allow anticipating the behavior of the area and give it a better margin of action. If these forecasts were ...
6 infallible marketing strategies for the end of the year
We already know that the Holidays are not only two days a year. It's not about the 24th and the 31st, it's practically a month of celebrations, shopping, setting up the tree, including the manger, ...
How to write a SMART goal for the success of your company
Defining SMART marketing goals is probably one of the most difficult tasks for business leaders. Goals determine priorities for each team, help make company results measurable, and serve as a guide ...
Advantages and disadvantages of financial leverage
Debts can be a headache or an opportunity for the finances of a company, we have already mentioned it before. Therefore, there are conflicting opinions regarding the effectiveness of financial ...
15 advantages of having a commercial plan for 2018
Why do you get up every day? Many people surely just to comply with a schedule, but the rest, don't we get up to meet the objectives that we are proposing? And what better if these objectives are ...
How to digitize the personnel files?
The Human Resources area is usually in charge of storing the personnel files of a company with all their work history. Historically, these files used to be kept on printed paper, which is why a large ...
Why is my company not appearing on Google? Tips to achieve it
Does your company have years of experience and still can't get your potential customers to find you on Google? Are you anxious for it to be known and open to a wider market? Well, to appear on Google ...
Increase productivity in the metalworking industry
“I need to lower production/operation costs” / “I do not meet the delivery deadlines committed to the customer” / “I have many resources allocated to the operation” / “Quality problems affect ...
Deming Wheel: What is it and how does it contribute to your company?
Companies in their search to position themselves in an increasingly competitive market are implementing process management methodologies aimed at improving their productivity. Among these, the Deming ...
Technology applied to hygiene and safety: use and benefits
Society and technology go together in terms of progress. As one grows the other adapts and vice versa. Evolution is continuous and simultaneous. But... why is this so? Well, human beings have the ...
CES: Customer Effort Score. What is it and what is it for?
Wondering what's the new term that everyone seems to be throwing around these days? Don't worry, we've got you covered! Here, you will find everything you need to know about Customer Effort Score, or ...
Communication as a productive advantage
We currently find ourselves in a globalized world, where communication is essential for the development of society and, therefore, the company needs to carry out the functions that will allow you to ...
10 Key Performance Indicators for production management
Most companies are concerned with achieving greater profitability and scalability as they enter the market and position their brand. However, to reach this stage, the production area has a notable ...
Do you know what SMART goals are?
One of the fundamental pillars of effective teamwork is goal orientation. When people, teams, and companies work with well-defined objectives, productivity improves exponentially. What is the ...
Checklist: KPIs for decision making in business management
KPIs or Key Performance Indicators are a series of business metrics that are used to evaluate factors crucial to the success or failure of a business. These indicators play a fundamental role when ...
9 ways to increase productivity in your metalworking
Regardless of the size of your business today, it's important to continue to make improvements that effectively increase the productivity level of your business while lowering costs.
Full guide: how to create a customer onboarding process
Every time customers have a hard time during or after making a purchase, it happens that they will immediately regret their decision. Once they have made the payment, they want to use the product and ...
Inventory management problems. Where do we start?
Managing inventories or stocks is not an easy task, since many times the logistics area does not manage to have sufficient visibility of possible problems in inventory management, which may be ...
How to handle the most common sales objections?
"The price, this TV is very expensive." "The form of payment, this financing does not fit me." "The design, this shirt doesn't fit me." All these are very common objections in selling, one can find ...
How to identify hidden costs in your company
Keeping control of costs is fundamental to directing a company towards success. However, it is not always so easy to achieve because it requires exhaustive supervision of the processes that are being ...
What should I take into account when choosing a technological tool?
Knowing how to manage your company's data is crucial, which is why it is also important to know that even if you have a lot of information, it can become irrelevant if it is not structured; that is, ...
Detection of improvement opportunities
Undoubtedly, the most successful companies today are not satisfied with remaining on time. They aspire to achieve a more transcendent goal, surpassing the success obtained with new challenges that ...
Guide: Step by step to plan a business trip
It is not only about managing budgets or the number of people that will travel, business travel planning goes much further, especially when you are not a Travel Manager or Assistant Director.
What is the purpose of finance in a company?
Accounting is the way of keeping track of a company's activities, but finance gives life to a business and runs through every part of a company's operations. Few decisions are made without the ...
Strategy in the business plan
In a meeting with what would be called an “Angel” of Investment Funds, he told me: “I believe less and less in the Business Plans that are presented to me because they all give the results that they ...
Blind departments: information silos and their effect on your company
In business management and information technology, a silo is any management system that cannot work with any other system, which means that it is isolated from the other systems. Silos create an ...
Partnership: the importance of developing strategic alliances
When talking about strategic alliances in a business context, it refers to the union between two or more entities to achieve a personal benefit from mutual support. In colloquial terms, this union is ...
Bottlenecks. How to detect and remove them from the process?
Process bottlenecks are among the reasons why projects get delayed, budgets skyrocket due to the added cost of delays, and the entire process becomes unpredictable. Instead of fighting the symptoms, ...
How to optimize processes with digital tools?
No process is immediately perfect. Perfection is a relentless effort that requires honest analysis followed by adjustments and improvements.
8 examples of creative offices that will inspire you
The million-dollar question… How to decorate a modern office to inspire creativity and enthusiasm? Do you have no idea? That is why today we show you 8 of the most creative and inspiring offices in ...
How to reformulate the processes in your company?
Speaking of "reformulating the processes in your company to improve productivity" usually refers to the image of executives designing large and ambitious new policies. A set of revolutionary formulas ...
Growth Marketing, the advantages of its implementation
Lately, the businesses that companies implement have a user base that is increasing every day, as well as their income. It is Growth Hacking or Marketing that is responsible for driving many ...
Software companies: 10 tips to design a business plan
In this digital age of constant innovation and adaptation, all companies must add and adapt to information technologies. In addition, they must generate new strategies that adapt to the requirements ...
Queuing theory: Minimize customer waiting time
Has it ever happened to you that your customers have to wait a long time in endless lines to purchase a product from your business? Or maybe it has happened to you, as a customer that the customer ...
Case study Blockbuster: Why is it necessary to innovate?
Blockbuster was an American video store franchise, specializing in movie and video game rentals through physical stores, mail-order, and on-demand services, during the 1990s and early 2000s. It was ...
Commercial plan: What to take into account to plan your strategy?
To successfully achieve the objectives that companies set for themselves, it is essential that they develop, previously planned, an adequate commercial plan that is feasible to execute within a ...
The importance of the financial profitability of a company
In previous articles, we had already referred to the concept of financial profitability, known in Anglo-Saxon literature as Return on Equity (ROE), as a measure of profitability that is closer to ...
The importance of prospecting in Inbound Marketing
It is known that Inbound Marketing seeks to reach customers in a way that they do not feel and do not know that they are being influenced to buy something. In this sense, the pillar of Inbound ...
Collaboration technologies help improve productivity
The rise of the global economy and the distributed workforce means that organizations must ensure that teams can work together seamlessly from anywhere at any time.
How does the lack of information and communication affect your sales?
Effective business communication is essential to the success of any business. It is the blood flow of the company, providing the information employees need to do their jobs and providing the ...
Process mapping: 9 stages you must take into account
In previous articles, we have defined process mapping as a term used to describe any activity involved in identifying what a business is doing, who is responsible for doing it, what standards it is ...
10 tips to position yourself in the market
Positioning itself in the market is the supreme objective pursued by most companies, that is, how they are projected in the mind of the consumer. Market positioning is, literally, the position that a ...
Planning: how to create a commercial plan for 2022
To achieve the objectives that companies set for themselves successfully (even in a pandemic), they must develop an adequate commercial plan that is feasible to execute within a certain period.
How to create recurring tasks on Monday.com?
How can I make my activities repeat? This is one of the main questions we are asked in the demos of Monday.com, a project management platform. Here we tell you how you can create recurring tasks in ...
Manufacturing productivity and efficiency: the difference in 2020
Two key concepts in manufacturing that are often misunderstood or even used synonymously are productivity and efficiency. Do you know the difference? Despite these two words related to the ...