Why is my company not appearing on Google? Tips to achieve it

Does your company have years of experience and still can't get your potential customers to find you on Google? Are you anxious for it to be known and open to a wider market? Well, to appear on Google you must ensure that it is positioned sufficiently so that constant searches lead people to it and they can learn about its advantages, which in turn will benefit you.

Don't worry, it happens to many. If your company does not appear in Google now, keep in mind that this is temporary, since the search buttons, even if you have legally registered your company and have a physical presence at a certain address, take time to achieve notoriety, if they do not generate enough content that redirects users to its corporate image.

For this reason, we anticipate that if you still do not have a content blog, seriously think about creating one, so that the articles that are published there can also be shared on the networks to reach a wider audience.

Why does this happen? Because millions of users carry out different searches all over the world on different topics and that is where you have to aim: generate interesting content that people want to know, which will make this activity sustained over time increase the positioning of your company in Google.

So, the reason why your company does not appear in Google already has an answer and a solution, just continue reading this article and you will find useful tips that will help you position your company among the first in search engines.

• SEO positioning.

The acronym "SEO" means Search Engine Optimization, or what is the same, optimization for search engines. It refers to the organic or natural positioning of web pages in Google and other famous search engines. It can be achieved through specific actions, both within our website and outside it.

<<< 5 tips to write your articles fostering the SEO >>>

You have to know that SEO does not generate immediate results, therefore you must be patient and constant. That's why you shouldn't stop dedicating time and effort so that little by little the contents of your blog become known.

You will get better ranking and visibility, as well as organic traffic, as long as your SEO strategy focuses on offering a better user experience. Likewise, compared to the costs linked to advertising on Google or social networks, SEO provides an important ROI (Return on Investment).

Most users carry out innumerable searches for products or services online to get an idea of the different options offered by the market and to be able to compare, choosing those that have the best characteristics and an optimal cost-quality ratio.

This buyer's journey through search engines makes it so important to make what your business offers the top choice for consumers or potential customers.

• SEM positioning.

The acronym SEM stands for Search Engine Marketing, or marketing for search engines. In this case, unlike SEO, which is free, it refers to the paid positioning of web pages and is one of the most effective and fastest ways to obtain high positioning in Google search results.

The purpose of SEM is to create paid campaigns that display ads on the Google search page, above the organic results, that is, SEO. They are precisely those contents that appear at the top of search engines and that contain the word “Ad”, to the left of the website address.

<< ¿How does Google Ads work? >>>

Search engine ads allow immediate results while allowing you to control your investment. When users search for a certain term, a series of ads appear, which are the ones that correctly optimize a campaign. The advertiser will make a payment to Google each time a user clicks on its ad.

The advantages of SEM are that the results are immediate. The more you spend, the more traffic you will receive to your website. Unlike SEO and other marketing strategies, with SEM you will get much more traffic in less time. In addition, although you have to pay, it is a controlled investment that you can modify according to your needs.

• Google Maps.

If your company appears on Google Maps, you are on the right track. This service will help you improve your public image and allow users to find you quickly and easily. The good thing about this positioning is that you will give your potential customers the physical data to locate you, it will also help you to obtain greater visibility in the most localized searches, that is, your closest audience.

For results to be more effective, you must provide more information in your profile (phone number, physical address, email, website, business hours, and corporate image). This way, Google and your potential customers will be aware of what your company has to offer.

In short, if your company does not appear in Google, it is only temporary because, from now on, you have the keys to finally make your company begin to position itself first in the search engines that users carry out after searching for content, products or services of interest which you have to provide.