6 infallible marketing strategies for the end of the year

A campaign for the holidays doesn't just mean Christmas, nor does it mean that it has to be launched in December. The rest of the holidays are also important and it is advisable to take them into account as well.

For example, New Year is a very popular holiday and people pay attention to campaigns because they buy presents, make gifts and meet with friends. This makes it a very powerful party that only lasts one night, but requires a lot of preparation. With all these variables, New Year's campaigns can be created for all companies.

 3) Imagine offers with the theme of your parties

Create offers focused on a specific theme to promote your campaign. In some cases, it can be discounts for your customers or content created for the holidays.

Once you have created the specific offer, the next step is to create the campaign with which you are going to promote your offer. There are a variety of tools that will help you, such as calls to action, banners, images on social networks, etc. All of these tools are great for promoting your campaign.

 4) Build your strategy on social media

During the holidays you can perceive that your audience on social networks is much less interested or attentive than the rest of the year. This is because many people are on vacation or thinking and planning their next vacation. However, there are things you can do to get the attention of your audience.

For example, have your calendars planned with all campaigns and initiatives. This will help you write and create content more easily during the holidays. After creating the written content, such as blogs, ebooks, etc., schedule it during the holiday months. In this way, everything is prepared.

Monitor your social media accounts through the tools you have to discover and track holiday keywords so you can respond quickly and be at the top of all searches.

 5) Consider hosting an event

This is the best time to plan an event during the holidays. But before you start shopping for the lights, the decorations, ordering the haunches and draft barrels, decide on the exact goal of your event.

What goals are you trying to achieve? How will the event help you more effectively reach your audience? Having an event just for the sake of having it will not help you achieve anything, you need clear objectives that can be achieved and that make sense with your strategy.

Creating an in-person event to reach a larger audience may be one of your goals. When you host an event, your attendees typically tweet the event's hashtag. With this hashtag, you can promote other related campaigns, such as your offers.

People who participate in your event and their contacts on social networks are more likely to see the campaign with the hashtag thanks to the event. So both physical and online presence help you achieve your goals.

Look at this example. Propose to make a gift, one of your products - as a detail - to the attendees in addition to setting up a booth to take photos of you, so people will publish them on social networks with your hashtag. This way you will be using both the physical presence and the online one. With this, you help increase your brand recognition as people become curious when they see photos of your brand.

 6) Delight your customers

During the holidays, most companies have at least one promotional campaign, some have discounts and sales, others have special occasions just for the holidays. Whatever you decide to do, delighting your customers has to be your main goal and the greatest of your efforts.

When you're planning your campaign goals, think about how to make your customers happy, and if you can, show them how appreciative your company is of them.

We hope that these marketing strategies for the end of the year help you and 2018 is even better.

Happy Holidays!!!

And you? How are you preparing for these Holidays? Leave us your comment...