15 advantages of having a commercial plan for 2018

Why do you get up every day? Many people surely just to comply with a schedule, but the rest, don't we get up to meet the objectives that we are proposing? And what better if these objectives are shared with a team with good synergy, right?

Every week, or at least every month, in companies, there should be a fixed day to discuss the commercial objectives and the adequacy of the actions concerning the commercial plan and the impact they have on generating new customers for the company are discussed.

Suppose all of the above is not your case either. You have a company that does not set sales goals, we only see that money comes in and, as money comes in, it goes well. Is that right? No, not always when we see money coming in, it is because the business is doing well.

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Let's suppose that is the case, then, what is the point of having a business plan if "everything is going well"? What advantages do you have? Well, here you'll find 15 advantages of having a commercial plan:

• Your sales objectives will be clearer.
• Your team will work more focused with clear rules.
• Projections will be more assertive.
• The finances and investments as you fulfill the plan will be better.
• You'll attract more customers.
• The priorities of your sales teams will be much more consistent.
• Loss of time will be reduced.
• You will be able to control your sales force.
• You will have more vision about the future.
• You will maintain the order in your company.
• You will generate a history of commercial plans to compare.
• You can improve yourself year after year.
• You will create quarterly goals that will allow you to achieve them easily.
• No task or opportunity will be overlooked.
• IMPORTANT: With the creation of a commercial plan, a correct implementation, monitoring, and control, you will be able to grow your company orderly.

A business plan will bring you these advantages. Don't you think it's time to think about a change and make your company grow exponentially? Human beings are programmed to work based on objectives and goals, so we perform better.

You can get your entire team 100% focused on one direction, and once you reach that point, growth follows. It is useless to have people in a company who point to different objectives. 

Have you already implemented a commercial plan?
Do you think there are other advantages that we have not detailed?
Tell us and we'll add them!