Learn in this article the best way to start developing a go-to-market strategy to successfully promote your products or...

In this new case study, we tell you what led the multinational Mcdonald's to fail in the Bolivian market. Learn about...

Discover in this article what factors led to the startup boom in LATAM and what challenges they must face to survive...

Business process automation can be a very positive alternative to achieving efficiency, but without formal processes,...

In this article, we tell you what the main problems of not having defined commercial objectives are when your team...

Discover in this article what the new autonomous vehicles consist of in warehouse management and how they can...

In this article, we present the case study of MySpace, one of the first social networks that failed to adapt.

In this article, we invite you to learn about the main communication channels used in companies for marketing.

The role of the commercial director in software companies is of vital importance for business growth. Find out about...

In this article, we tell you about the importance of developing the sales funnel in your company.

Get to know this new case study where we will be exploring the history of BBVA and why it is considered the most...

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Discover in this article how to define a buyer persona in the logistics sector and what is the importance of building...

There are probably several challenges in your software company that you want to overcome in order to grow. In this...

In this article, we tell you why functional management promotes disconnection between areas and how processes eliminate...

Transactional selling is limited because it only cares about selling. Learn about the multiple benefits of...

Traditional marketing is becoming obsolete in all sectors of the industry. Learn how to apply inbound marketing in...

The proposal for this article is to describe how to link NFTs to your marketing strategy, in order to obtain more...

In this article, we reveal the main problems of acquiring software if you do not know the operational needs of your...

In this article, we explore what is the role of middle management in organizational change and how it can help business...

In this article, you will learn how consultative selling in logistics can help you understand the needs of your...

Discover in this article the importance of ROI in marketing, how it is measured, and the main benefits to develop your...

In this article, we tell you what the role of sales is in the health industry and how its service influences the times...

Discover in this case study how the labor paradigm has changed since outsourcing. The Freelancer case is the pioneer of...

Learn about the new talent recruitment tool called Nawaiam based on video games and what advantages it offers.

Obtaining traceability in logistics has become a necessity to optimize the supply chain and add value to the customer....

In this case study, we describe the fall of one of the companies that, at the time, was positioned among the largest on...

On the occasion of International Women's Day, we want to commemorate it by reviewing female leadership in companies...

With the rise of e-commerce, many companies are deciding to outsource logistics services. Here we tell you its...

In this article, learn how technology is revolutionizing the pharmaceutical sector through pharma 4.0, a digital...

Marketing agencies are well aware that higher efficiency ratios and agency productivity leads to profit.

Today, quality information from contacts is extremely important to better understand the preferences of your potential...

In this article, we explain the risks of not having a commercial team in your software company and what help a...

In a time that is much more aware of inclusion, we take the opportunity to present the Ottaa Project case, the new...

In this article, we tell you about the main types of customers in the development industry and why it is important to...

In this article, we tell you about the usefulness of self-implementing software in companies that need to speed up...

Obtaining a preliminary vision of finishing a construction work is one of the various possibilities offered by the BIM...

In this article, we will tell you about the importance of work progress certification in the construction industry and...

In this article, we tell you about the main aspects of a training school in your IT company and the advantages and...

In this article, we invite you to learn about the case study of Natura Cosméticos, the Brazilian company that stands...

Learn in this article all about process design, what principles stand out and how you can implement them in the most...

In this article, we reveal the best way to align marketing and sales in the software industry to avoid silos and...

Russia's war against Ukraine is present in all areas. In this case, we talk about the companies that chose to withdraw...

Discover in this case study the history, business model and differential value of Ayres del Champaquí, after the...

Discover in this article what geothermal energy consists of and how it develops sustainability through the subtraction...

In this article, we tell you about one of the most recurrent problems in companies dedicated to software: recruitment...

In this article, we identify the main communication channels in the logistics industry and what they can offer to a...

Once again, the return to the office is in the eye of the storm. Is it a challenge for companies to bring their...

If you manage an SME and have a single large customer, you may be interested in reading this. Discover the main risks...

In this new case study, we tell you about the Polaroid case, the company that created the instant camera that...

In this article, we tell you the main tips to keep in mind when thinking about setting rates in marketing agencies.

What is hybrid work? Pros and cons of hybrid work in IT companies.

Charging by hours in consulting could be counterproductive for the customer since there is no real visibility of the...

Colgate's history. What is product diversification? Why have they failed at Colgate?

What is sustainable fashion? Main concepts. Sustainable fashion and marketing.

In the midst of the exponential growth of remote work, how encouraging in-office work in software companies can be a...

Conoce estas cuatro estrategias de venta para inmobiliarias y asegurate el éxito.

Estimate the break-even point as accurately as possible to know how much you need to sell each month (and at what price)

Do you feel that you are losing control of your company? Look what the main causes of the lack of control can be.

As companies expand in resources, it becomes more necessary to perform an internal audit. We tell you about its...

Music is the best company for any time of the day. We share 20 recommended playlists for the office.

For your business to grow, outperform the competition, or reduce costs, you must map, model, develop, and manage your...

What exactly is a go-to-market strategy and how is it developed? Find out in this article.

A map of strategic groups is a very useful technique for analyzing and making decisions in sectors that have a lot of...

The Scrum methodology is one of those that are considered AGILE METHODOLOGIES. Here we offer you the advantages and...

You know what the main elements of a business plan are so you can plan your own.

In this article, we invite you to discover what web3 or web 3.0 is: the evolution of digitization that social life...

Process management is a resource increasingly used in companies. Find out what the role of processes is in defining...

Key steps to keep in mind Guide to creating a business plan.

In this case study, learn about the circumstances of the Segway case that led the company not to take advantage of the...

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Learn about the main strategies for your consultancy and start generating more customers.

What are the changes that industry 4.0 brings? The fourth industrial revolution brings many changes. Here we provide...

Industry 4.0 is on its way to becoming the Fourth Industrial Revolution. In this article, we will tell you what is its...

In order for your logistics processes to work properly, it is important that you apply proper maintenance to your...

For your brand to stand out, what you need to do is research and carry out market segmentation. Look at the types of...

You will find the best strategies to sell more in your business in this post.

To achieve an increase in the productivity of your company, you must detect and know the bottlenecks that you have. But...

In this article, we explain how to carry out effective post-sale management in your construction company that allows...

In this article, we tell you about the importance of the creative process in marketing agencies, its structure,...

Learn about the advantages of establishing clear objectives in your company.

Process optimization is the discipline of turning a process to optimize a specific set of parameters.

In process management (BPM), macro-processes are sets of processes with common goals. In this article, we tell you how...