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Historias remarcables, entre fracasos y éxitos, sobre ejemplos de empresas de diferentes sectores, tamaños y países; para aprender, conocer e informarse.


Actualidad, eventos relevantes y desarrollos significativos en diversas áreas, reflejando la realidad de distintos contextos, brindando perspectivas enriquecedoras para estar al día.
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Business Insights

Mar 28, 2024 11:00:00 AM4 min read

Sales objections in service-based companies: How to handle them?

The transition from sales to establishing a solid relationship with a client, whether new or existing, is a crucial moment. But before shaking hands and signing a contract, a negotiation focused on ...
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Mar 26, 2024 11:15:00 AM5 min read

Strategies to Maximize Conversions in E-commerce 2024

In the fast-paced world of e-commerce, maximizing conversions presents itself as an essential challenge for those looking to stand out and thrive in this competitive digital environment.
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Mar 14, 2024 4:50:24 PM5 min read

Good Habits to Increase Work Productivity

Increasing productivity has always been a parallel goal for companies alongside the pursuit of increasing profits because the more productive employees are, the sooner commercial objectives will be ...
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Oct 2, 2023 10:11:08 AM7 min read

Key indicators in your logistics area

The logistics industry generates a vast amount of data daily from processes such as order storage, transportation, picking, and packing, among others. Indeed, companies benefiting from logistics ...
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Sep 15, 2023 5:46:50 PM4 min read

ROE: What is it and how to improve it?

The Return on Equity (ROE), relates the net profits obtained in a specific investment operation to the resources required to achieve it. As a financial index, ROE shows how efficiently a company is ...
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Aug 21, 2023 3:41:04 PM3 min read

Operations Area: Examples of Operational Objectives

In any organization, strategic objectives are set to achieve medium and long-term goals. Simultaneously, every department establishes its operational objectives to support these broader goals. In ...
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Jun 24, 2023 7:14:00 PM3 min read

Mission, vision and values: Why it is important to define them

Every organization is born with a purpose: there is always a reason that shapes the initial foundations on which it is built. Thus, the mission of the company emerges as an important element of ...
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Jun 23, 2023 7:26:14 PM4 min read

Quality Manual: The importance of this document in companies

Maintaining quality standards is essential for companies seeking to meet customer requirements and gain competitive advantages through sales and the quality of products or services. Many companies ...
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Jun 23, 2023 7:13:00 PM6 min read

What are the consequences of inefficient logistics?

The growing need for consumers to use e-commerce to manage their purchases posed a significant challenge in logistics for companies, not only because the demand for products increased through this ...
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Jun 23, 2023 7:05:47 PM6 min read

Top 10 causes of job dissatisfaction

Getting the job of your dreams is not easy, because, in the same way that there is a personnel selection process to choose the best candidates who most adequately represent the business culture of a ...
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Jun 23, 2023 11:00:00 AM3 min read

Process improvement: 7 variables that can be optimized

Nowadays, companies aim to optimize their management system by improving processes to achieve more efficient and effective results, thus gaining a competitive advantage over other companies in the ...
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Jun 22, 2023 7:13:14 PM5 min read

What are the main differences between OKR and KPI?

Often, the OKRs (Objectives and Key Results) of management are compared with KPIs (Key Performance Indicators), and this comparison sparks debates and controversies. Distinguishing between these two ...
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Jun 22, 2023 3:33:00 PM6 min read

From founder to CEO: what are the main differences?

It is very common in the business world for the leadership roles of the founder and the CEO to be confused and considered synonymous. Therefore, it is not uncommon to hear people referring to a CEO ...
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Jun 21, 2023 7:12:27 PM3 min read

Main disadvantage of Chat GPT: Is a single answer feasible?

Since Chat GPT burst onto the technological scene, there has been much talk about this tool, which allows for answering various questions using Artificial Intelligence.
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Jun 21, 2023 11:00:00 AM4 min read

Quality control: 5 essential indicators

Quality is an essential value for any company that wants to sustain itself over time and build customer loyalty. However, reaching this level is not easy if we don't work with indicators that guide ...
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Jun 20, 2023 3:30:00 PM6 min read

Main problems in quality management: How to avoid them?

The goal of any manufacturing-based business is to have, among other things, adequate control over product quality. This is natural as it is expected that every production team pays close attention ...
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Jun 19, 2023 3:28:00 PM4 min read

How to monitor the admin area

The administration department is responsible for carrying out administrative tasks or functions within a company. Administrative management, in most cases, has a strong impact on the analysis of ...
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Jun 17, 2023 3:29:00 PM4 min read

Main GPT chat applications: What does this tool propose?

"In previous articles, we have already begun to delve into the main features of Chat GPT, the impact it is generating in the software industry, the advantages it offers to companies looking to ...
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Jun 16, 2023 3:27:42 PM3 min read

Strategic plan: how it benefits your company

While many organizations within what we could call results-driven management understand the importance of strategic planning and invest a significant amount of time and money in developing a ...
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Jun 3, 2023 12:00:00 PM4 min read

5 benefits of project management in your company

Project management has multiple benefits that you should be aware of in order to apply them to your company. It is not only a discipline that allows projects to be developed in an organized manner ...
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Jun 3, 2023 11:30:00 AM5 min read

Supplier analysis: How to carry it out

In the purchasing area, supplier analysis is very useful to determine the conditions and commercial relationships established with the suppliers chosen by a company to source products or inputs that ...
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Jun 1, 2023 12:00:00 PM4 min read

Financial problems: How to handle them?

Financial problems in companies can lead to various scenarios where financial health is at risk or threatened by debt, stagnation, low profitability, bankruptcy risk, etc. Therefore, it is essential ...
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Jun 1, 2023 10:28:00 AM4 min read

Main processes of a human resources department

The processes of a human resources department must primarily consider the staffing needs of the company. When expanding the number of personnel, clear objectives must be defined. The processes in ...
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May 31, 2023 11:00:00 AM3 min read

Main difference between strategic and operational goals

Well-run small and midsize businesses typically begin their planning process with a broad mission or vision statement. While this starting point in results-based management is both necessary and ...
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May 30, 2023 11:00:00 AM4 min read

How to correctly determine the scope of a project?

When managing a project, it is advisable to avoid making it too long or too short. Ideally, it should have the right size - large enough to encompass all project deliverables, yet small enough to ...
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May 29, 2023 11:00:00 AM4 min read

Guide: How job manuals are made

The design of well-defined job positions is increasingly important in the task of attracting and retaining a motivated workforce capable of generating high-quality products and services.
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May 28, 2023 10:26:00 AM6 min read

Lehman Brothers case: Story of a great failure

Lehman Brothers was a global financial services company in the United States that was founded in 1850. It was the fourth-largest investment bank in the country and had $680 billion before going ...
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May 26, 2023 10:21:00 AM3 min read

Main roles in managing a project

Successful project management is typically the result of meticulous planning and the talent and collaboration of the project team. While projects rely on the contribution of every team member, it is ...
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May 25, 2023 10:19:42 AM5 min read

What are the main components of a process?

Processes are composed of various elements that, when integrated, help achieve specific outcomes in process management. However, sometimes these components or some of them may not be functioning ...
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Nov 24, 2022 11:00:00 AM6 min read

The circular economy in the agricultural industry

In recent years, there has been a lot of information about the circular economy in the agricultural industry as a sustainable alternative to generate profitable businesses that have less negative ...
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Nov 23, 2022 11:00:00 AM4 min read

Mining industry: 5 steps to implement digital transformation

Digital transformation in the mining industry is a phenomenon of great impact for the sector since it is highly exposed to risk and many companies need to improve their processes precisely to reduce ...
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Nov 23, 2022 11:00:00 AM7 min read

Digital transformation in the tourism sector

The digital transformation has had a profound impact, completely changing the way we live. This change spread to the business world, favoring a true boom in the digital revolution in all sectors of ...
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Sep 1, 2022 6:43:05 PM3 min read

Do you know how to define SMART goals?

Who has never heard of SMART goals? Sure, almost everyone, but how do we apply these objectives or goals daily in our life or business? Let's take a quick look at what Smart Goals are. SMART is a ...
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Sep 1, 2022 6:42:12 PM5 min read

Strategies to build trust and team collaboration

The most successful companies are not those that sell a lot, but those that have teams of efficient and productive collaborators who combine their talents and skills in pursuit of a common goal, ...
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Sep 1, 2022 6:41:35 PM4 min read

7 tips to improve business monitoring

We all want to increase our sales and be impeccable in managing more and more opportunities. But of course, one day we are happy because we have a greater flow of prospects, and the following week, ...
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Sep 1, 2022 6:40:21 PM3 min read

Advantages of having a good interface design

Today, the way of selling has changed and people carry out a preliminary investigation from the comfort of their homes before going out and going from business to business. It is for all this that, ...
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Sep 1, 2022 6:39:09 PM8 min read

What are software integrations and what are they for?

Today it is normal to have at least one piece of software in companies, but a couple of years ago this was not the case. Even in the past, companies that had powerful software used it as a ...
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Sep 1, 2022 6:33:35 PM1 min read

Tips to have happier customers

One of the tips for a successful business is having happy customers. Satisfied customers are one of the best advertisements your business can have and achieving this is quite simple, you just have to ...
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Sep 1, 2022 6:10:39 PM2 min read

Why should there be an excellent relationship between marketing and sales?

To implement Smarketing in your business, it will be essential to have an excellent relationship between marketing and sales. Perhaps the previous statement is a bit obvious since this methodology is ...
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Aug 7, 2022 6:18:00 PM5 min read

Toyota case: the power of reinvention

Toyota is a primarily automobile manufacturing company that almost everyone knows, either because they have or had a vehicle of that brand, or simply because they know from popular knowledge. In any ...
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Aug 6, 2022 6:20:00 PM4 min read

Land sales in the Metaverse: real estate boom

The metaverse has ceased to be a futuristic vision typical of science fiction to become a current reality. Finally, the actions that we thought were exclusive to the physical world can be replicated ...
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Aug 6, 2022 6:18:00 PM4 min read

Advantages of AI in industrial processes

The technological solutions that have emerged from the so-called fourth industrial revolution or industry 4.0 in companies have proven to be efficient tools that can optimize processes and industrial ...
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Aug 5, 2022 6:17:00 PM5 min read

5 indicators that something is wrong in my sales area

Closing sales is the main objective of every commercial area, but it is not the only one. It is also important to attract the largest number of business opportunities through qualified leads managed ...
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Aug 5, 2022 6:17:00 PM4 min read

Advantages of artificial intelligence in your marketing area

Before artificial intelligence revolutionized the way of managing potential customers in the marketing area of companies, companies investigated their target audience by asking consumers directly ...
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Aug 5, 2022 6:01:00 PM4 min read

Main errors when designing a marketing plan

At present, designing a good marketing plan will make the difference between the success and failure of a company, since through it the roadmap to follow can be traced based on market studies, ...
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Aug 5, 2022 12:20:00 PM5 min read

Advantages of process management in marketing agencies

There are several benefits that marketing agencies today can take advantage of through process management to improve the way they work and deliver a more personalized customer service tailored to ...
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Aug 5, 2022 12:20:00 PM5 min read

How to develop a go-to-market strategy?

Go-to-market strategies are not like defined formulas that you can apply from the management area in the same way in all companies, but, depending on their interests, you have to take into account ...
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Aug 4, 2022 6:17:00 PM5 min read

McDonalds case: Failure in new markets

Mcdonald's is undoubtedly one of the leading American fast-food brands in the world and has had a major international presence since the 1950s. People recognize the logo instantly and most have had a ...
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Aug 4, 2022 6:16:00 PM5 min read

The startup boom in LATAM

In the last two years, around 23,400 startup businesses have become relevant in Latin America, as emerging companies valued at more than a billion dollars are usually called, as is the case of ...
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Aug 4, 2022 6:00:00 PM5 min read

Automation of the commercial process: Main advantages in your company

In the past, sales processes were mostly manual, so the digitization and automation of business processes were not available to companies, and time and effort had to be invested in executing each ...
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Aug 4, 2022 6:00:00 PM5 min read

Problems of not having commercial objectives: Selling just to sell

Setting business goals is critical to achieving success in your business. The better defined these objectives are, the greater possibilities of scope we will have to expand a company since they ...
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Aug 4, 2022 5:59:00 PM4 min read

Autonomous vehicles in warehouse management

Technology is advancing by leaps and bounds and artificial intelligence and robotics are making it possible for what in the past, just a couple of decades ago, was an unfeasible utopia typical of ...
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Aug 4, 2022 5:59:00 PM4 min read

MySpace case: Evolution of social networks

You are probably a user of one of all the social networks found on the web: Twitter, Facebook, Instagram, Telegram, Linkedin; they are some of the most used today, and continue to add followers at ...
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Aug 4, 2022 5:59:00 PM4 min read

What are the main marketing channels?

Thinking about marketing generally leads us to think about actions carried out by brands, or companies, to publicize their products and services. Although it is a correct idea, we must clarify that ...
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Aug 4, 2022 12:19:00 PM5 min read

The role of the commercial director in software companies

In a previous article, we talked about the risks that the lack of a commercial team causes in software companies. In this opportunity, the focus will be aimed at defining the role of the commercial ...
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Aug 4, 2022 11:23:00 AM6 min read

How to develop the sales funnel in your company?

Generating more sales is the ultimate goal of all companies regardless of the industry sector to which they belong, since the higher the sales, the higher the profits and growth at the market level. ...
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Aug 3, 2022 6:16:00 PM4 min read

BBVA case: banking innovation

If we talk about banking innovation, the first thing that comes to mind is the name of BBVA, the best-rated banking entity by the British magazine “The Banker”, in terms of digitalization of banking ...
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Aug 3, 2022 5:58:00 PM5 min read

Ways to improve the logistics last mile

The advancement of digitalization in the business world has posed a new challenge for companies seeking to find ways to improve the logistics last mile to provide greater efficiency in the delivery ...
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Aug 3, 2022 5:58:00 PM4 min read

Buyer persona in the logistics sector: How to define it?

In recent years, the logistics industry has begun to encourage much more involved participation in the supply chain, aimed at offering a better product delivery service to the customer. Part of that ...
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Aug 3, 2022 5:55:00 PM5 min read

Challenges in your software company: What are the main ones?

Creating a high-quality end product is the goal of every business, but the software development process is evolving as automation becomes more ambitious and new tools emerge. A process as complex as ...
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Aug 3, 2022 11:22:00 AM4 min read

How do processes eliminate information silos?

Functional management in companies has a vertical organizational structure. This results in functional areas that respond to a specific hierarchy. In functional management, each area works and ...
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Aug 3, 2022 11:02:00 AM5 min read

What are the advantages of consultative selling?

While it is true that in the world of sales there is a gap between the customer and the seller due to a reduction in the dependence of consumers on sellers during the early stages of the buying ...
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Aug 3, 2022 9:41:00 AM5 min read

How to apply inbound marketing in construction?

Companies in the construction industry are in constant transformation, especially from the digitization of processes. That is why business leaders are challenged to update their marketing strategy to ...
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Aug 2, 2022 6:15:00 PM5 min read

How to link NFTs to your marketing strategy?

Non-fungible tokens are digital assets that include unique and unrepeatable content and it is no coincidence that they have become a trend in recent years. They obey blockchain technology and have ...
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Aug 2, 2022 5:55:00 PM4 min read

Problems of acquiring software without knowing it in detail

Many times in the impulse to digitize processes due to the strong rise of new technologies in business environments, we can come across serious problems in acquiring software just because we have not ...
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Aug 2, 2022 5:34:00 PM6 min read

The role of middle managers in organizational change

The most successful modern organizations rely on middle managers to promote change management. The role of middle managers today has become the link between senior management and employees like never ...
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Aug 2, 2022 5:33:00 PM6 min read

Consultative selling in logistics: Understanding customer needs

The logistics industry constantly faces various challenges that make companies in the sector have to seek innovation to stay in the race, providing the best delivery service to the customer. The ...
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Aug 2, 2022 5:33:00 PM4 min read

The importance of ROI in marketing

When a company invests in something, it seeks to obtain a satisfactory cost-benefit. In marketing strategies, this should happen frequently, mainly because there are several strategies in which to ...
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Aug 2, 2022 11:01:00 AM4 min read

The role of sales in the healthcare industry

The health industry in the world has been highly questioned in recent times, especially since the outbreak of the pandemic, since it began to reveal various flaws in the health system that ended up ...
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Aug 2, 2022 9:40:00 AM4 min read

Freelancer case: the role of crowdsourcing

In recent times, the term Freelancer has become viral to designate people who work independently collaborating for different companies under the subcontracting modality. Companies become customers of ...
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Aug 2, 2022 9:39:00 AM4 min read

Recruitment: Nawaiam's offer

Have you ever wondered when attending a traditional job interview that someday human resources recruiters would evaluate your skills through a video game? Probably not, right? Well, Nawaiam's offer ...
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Aug 1, 2022 5:32:00 PM6 min read

Traceability in logistics. Why is it important?

Traceability in logistics is like having a radar of the product and it has to do with customers since they are the ones who drive it the most. Knowing where a product is in the shipment ensures that ...
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Aug 1, 2022 5:32:00 PM5 min read

Yahoo! case: the fall

In the early days of Internet search engines and email pages, Yahoo! was one of the giants. From the beginning, it was outlined to achieve a great future, but due to bad decisions made throughout its ...
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Aug 1, 2022 5:31:00 PM6 min read

Female leadership in companies throughout history

Undoubtedly, the female presence in the business world is gradually climbing positions, since preconceived ideas about women in the home ceased to be a conditioning parameter for female ...
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Aug 1, 2022 5:31:00 PM6 min read

Outsourcing logistics services: Advantages and disadvantages

Nowadays, many companies are outsourcing their logistics services to take advantage of the cost-saving advantages it provides. Even so, for outsourcing to be effective in logistics, it must be ...
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Aug 1, 2022 11:00:00 AM5 min read

Pharma 4.0: How technology is revolutionizing the pharmaceutical sector

The new technologies introduced by the digital revolution are changing the business paradigm of industries, providing a variety of advantages to optimize processes that in the past used to be manual ...
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Aug 1, 2022 9:38:00 AM6 min read

5 ways to make your marketing agency more efficient

Marketing agencies are well aware that higher efficiency ratios and agency productivity lead to profit. But these are tough times for marketers and it's not that easy to tell. Thanks to the rapid ...
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Jul 29, 2022 5:27:00 PM5 min read

Why is quality contact information so important?

Today, from the advancement of user and information privacy, there was discredit toward obtaining digital data. Therefore, all cell phones that have the IOS 14 operating system onwards are prohibited ...
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Jul 28, 2022 6:19:00 PM4 min read

Risks of not having a sales team in your software company

Generally, software companies are born with technical profiles, whose professionals have often started working as developers for other companies or are taking their first steps in the business world ...
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Jul 28, 2022 5:26:00 PM6 min read

Ottaa Project case: inclusive technology

A few days ago, the entertainment world was moved by the news of Bruce Willis' retirement from acting due to the unexpected diagnosis of aphasia he received. Aphasia is a progressive and degenerative ...
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Jul 27, 2022 5:25:00 PM4 min read

Types of customers in the development industry: why is it important?

In the construction industry, where development companies are framed, changes were seen in the way of managing customers. These are never the same but are classified into different profiles. It is ...
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Jul 26, 2022 5:25:00 PM5 min read

Self-implementable software tools. What are they?

Many companies are looking for ways to implement technology as cheaply as possible. Within the large category of digital tools, this may mean turning to self-implementable software. However, how do ...
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Jul 25, 2022 5:24:00 PM5 min read

BIM methodology: advantages and disadvantages

Many commercial buildings and projects in the construction industry have many individual services, trades, and systems related to project monitoring that needs to fit within the building and come ...
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Jul 25, 2022 5:23:00 PM4 min read

Work progress certification: its importance in the construction industry

In the construction industry, there are various legal components necessary to legitimize the project of a work and its construction. In this article, we are going to focus particularly on the work ...
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Jul 25, 2022 5:22:00 PM5 min read

Training school in your IT company: Advantages and disadvantages

The business world demands increasingly complete skills from its employees to keep up with the constant changes in the market. For this reason, companies are concerned about developing a business ...
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Jul 25, 2022 5:19:00 PM4 min read

Natura case: sustainable marketing

Personal care and skincare have always been a topic that involves a large part of the population, and to meet these demands, some companies are dedicated to it.
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Jul 25, 2022 5:19:00 PM4 min read

Process design: where to start?

Process design is the stage of process management that is generated after the analysis of the current process. It represents the act of transforming the vision, objectives, and available resources ...
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Jul 25, 2022 5:18:00 PM4 min read

How to align the areas of marketing and sales in the software industry

In previous articles, we have talked quite often about aligning marketing and sales in companies in all industries in general. We conclude that marketing must maintain fluid communication with the ...
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Jul 25, 2022 5:18:00 PM4 min read

Impact of the war for multinationals in Russia

The news about the war between Russia and Ukraine does not stop, every day we hear of new attacks on cities or see waves of people fleeing to new places to take refuge. This is the reality of the ...
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Jul 25, 2022 4:02:54 PM11 min read

Case study Ayres del Champaquí: More than guests

Ayres del Champaquí is a boutique hotel located in Villa General Belgrano, Córdoba; it opened to the public in 2014 and, in less than eight years, it has enlarged its premises to offer more services ...
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Jul 21, 2022 6:17:00 PM5 min read

Geothermal energy: building from sustainability

Lately, there is a lot of talk about renewable energies to reduce the environmental impact that the industrial revolution, throughout its stages of innovation, has been generating on the planet ...
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Jul 21, 2022 5:15:00 PM4 min read

Software industry: How to retain your employees

Digitization, new technologies, and virtuality to which we have become accustomed in the last few years have pushed us to depend more and more on programs that make all our mobile devices and ...
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Jul 20, 2022 5:14:00 PM4 min read

Main communication channels in the logistics industry

The transportation sector in the logistics industry faces sustained and unprecedented digital disruption as new technologies emerge, rapidly evolving customer preferences, and new competitors ...
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Jul 20, 2022 5:13:00 PM7 min read

Is going back to the office still a challenge for companies?

After more than two years of the pandemic, it seems that life is slowly getting back to normal. For a long time, when we still didn't have vaccines, some people talked about a "new normality". Today, ...
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Jul 19, 2022 5:24:00 PM6 min read

What are the risks of having just one customer?

Often, many SMEs start their business with a small customer base, if not with just one customer. Although it is normal to start small in the management of the business world and having few customers ...
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Jul 19, 2022 5:13:00 PM5 min read

Polaroid case: the importance of knowing your customers

Photography lovers will surely remember the Polaroid brand. Perhaps it was not a great competitor of companies like Kodak or Agfa, but it knew how to position itself in the market based on a ...
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Jul 19, 2022 5:11:00 PM7 min read

Fee setting in marketing agencies: Top tips

A pricing strategy refers to the methods by which companies define the sales price of their products or services. It is a common misconception that profit is the main driving factor in pricing. While ...
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Jul 19, 2022 5:11:00 PM4 min read

Pros and cons of hybrid work in IT companies

With the pandemic, hybrid work began to gain notoriety in companies of different sectors. Working from home with an internet connection was the only option in times of coronavirus isolation for many ...
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Jul 18, 2022 5:11:00 PM5 min read

Charging by hour: main drawbacks

Most companies in the consulting industry provide their services by the hour, and customers accept this form of business transaction because they are historically accustomed to paying for services by ...
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Jul 18, 2022 5:10:00 PM3 min read

Colgate case: failed product diversification

We're all familiar with Colgate products, but few know that in the 1980s, the renowned oral health company entered the food market with a product that failed to catch on. This is what is known as ...
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