%20(1).jpg?width=300&name=wp9131686%20(1)%20(1).jpg)
Consumer psychology: Keys to understanding behavior
In buying and selling, one of the most critical aspects is consumer psychology: what is the buying process like? How does the buyer's or consumer's mind influence their decisions? What drives a buyer ...
Artificial intelligence: How to integrate it into your sales process?
In today's world, artificial intelligence (AI) is revolutionizing the way we do business. From task automation to customer experience personalization, AI offers countless opportunities to enhance ...
Sales objections in service-based companies: How to handle them?
The transition from sales to establishing a solid relationship with a client, whether new or existing, is a crucial moment. But before shaking hands and signing a contract, a negotiation focused on ...
7 tips to improve business monitoring
We all want to increase our sales and be impeccable in managing more and more opportunities. But of course, one day we are happy because we have a greater flow of prospects, and the following week, ...
Tips to have happier customers
One of the tips for a successful business is having happy customers. Satisfied customers are one of the best advertisements your business can have and achieving this is quite simple, you just have to ...
Why should there be an excellent relationship between marketing and sales?
To implement Smarketing in your business, it will be essential to have an excellent relationship between marketing and sales. Perhaps the previous statement is a bit obvious since this methodology is ...
5 indicators that something is wrong in my sales area
Closing sales is the main objective of every commercial area, but it is not the only one. It is also important to attract the largest number of business opportunities through qualified leads managed ...
Automation of the commercial process: Main advantages in your company
In the past, sales processes were mostly manual, so the digitization and automation of business processes were not available to companies, and time and effort had to be invested in executing each ...
Problems of not having commercial objectives: Selling just to sell
Setting business goals is critical to achieving success in your business. The better defined these objectives are, the greater possibilities of scope we will have to expand a company since they ...
How to develop the sales funnel in your company?
Generating more sales is the ultimate goal of all companies regardless of the industry sector to which they belong, since the higher the sales, the higher the profits and growth at the market level. ...
What are the advantages of consultative selling?
While it is true that in the world of sales there is a gap between the customer and the seller due to a reduction in the dependence of consumers on sellers during the early stages of the buying ...
The role of sales in the healthcare industry
The health industry in the world has been highly questioned in recent times, especially since the outbreak of the pandemic, since it began to reveal various flaws in the health system that ended up ...
4 sales strategies for real estate
Each market has its particularities. The real estate sector is no exception. How to sell in the real estate market and make sure you are successful? That is what this article is going to be about. ...
Everything you need to know about business processes
Whether you're a small business owner, startup founder, or executive at a large company, a business process can send your business into ruin. In the old days, you could assign tasks and expect them ...
Quick guide to creating a business plan (updated)
As it is usually something complex to do, it is essential to end the year with a commercial plan already defined for the next year.
5 strategies to sell more in your business
In any company, the objective that moves the entire structure is obtaining profits or income. But of course, to achieve this, you have to work hard and constantly on sales strategies. It will be ...
Why active listening could benefit your sales team?
The concept of active listening was first developed by the psychologist Carl Rogers and it refers to a series of behaviors and attitudes that prepare the receiver to listen, concentrate on the ...
10 keys to a successful real estate sale
Currently, the real estate market is synonymous with new challenges. This real estate market has its own rules, in which the real estate professional cannot be improvised, but an agent of change in ...
Problems in the commercial area that are causing you to lose sales
Regardless of what type of industry your company is in or what its size is, you will face new challenges every day that are unique to your company and your customers. What we're going to tell you is ...
3 key strategies to generate demand
Customers can arrive alone but for this, we have to speak their same language, one that appeals to what they need and want to know about our offer.
Sales goals: What are they and how to set them correctly?
Companies commonly set objectives to be developed and met within a certain period, but for this to happen they cannot be planned randomly and without considering the processes that will carry out the ...
How to promote your consulting services?
Do you have a consulting company? This article is for you. A person who has a consulting company is a person who has a vision, who is always working in advance to be able to give the best and the ...
10 ways to start a successful sales call
How do you feel when sellers call you that out of the blue? You have to stop everything you're doing and attend to them, or the simplest way: you don't answer. But most of the time you get a call ...
5 tips to get more customers at your consulting firm
At present, in any type of business, the Internet works as an allied tool to it. The easy access to the network by any person means that companies make the most of all its advantages, and, ...
Important: Know the stages of the consumer
You have customers. You care about each of their problems and offer them solutions. They will be happy customers; however, if this is not recurring, that is, you sell them something once and you do ...
What is a sales forecast and how to do it?
For the optimal operation of companies, sales forecasts are an essential tool, since they allow anticipating the behavior of the area and give it a better margin of action. If these forecasts were ...
15 advantages of having a commercial plan for 2018
Why do you get up every day? Many people surely just to comply with a schedule, but the rest, don't we get up to meet the objectives that we are proposing? And what better if these objectives are ...
Full guide: how to create a customer onboarding process
Every time customers have a hard time during or after making a purchase, it happens that they will immediately regret their decision. Once they have made the payment, they want to use the product and ...
How to handle the most common sales objections?
"The price, this TV is very expensive." "The form of payment, this financing does not fit me." "The design, this shirt doesn't fit me." All these are very common objections in selling, one can find ...
Commercial plan: What to take into account to plan your strategy?
To successfully achieve the objectives that companies set for themselves, it is essential that they develop, previously planned, an adequate commercial plan that is feasible to execute within a ...
10 tips to position yourself in the market
Positioning itself in the market is the supreme objective pursued by most companies, that is, how they are projected in the mind of the consumer. Market positioning is, literally, the position that a ...
Planning: how to create a commercial plan for 2022
To achieve the objectives that companies set for themselves successfully (even in a pandemic), they must develop an adequate commercial plan that is feasible to execute within a certain period.
How to build customer loyalty in the health industry
Talking about health is a sensitive issue, not only because of the public and government institutions behind it but also because we are talking about the lives of hundreds of people who put ...
Most used strategies to sell a property
At present, there is high competition in the real estate market, and this is the reason why real estate sellers must know how to differentiate themselves from their competitors to stand out and ...
Commercial area: Establish a sales plan to achieve goals
The sales plan is a tool that gives order and strategy to the sector that keeps your business alive: sales. The commercial sales plan describes the objectives, the main tactics, the target audience, ...
25 effective ways to improve the post-purchase experience
Most businesses miss the big picture when they don't have a post-purchase experience marketing strategy. Your customers go through a lot of emotions after making the purchase. They are excited that ...
9 questions and answers about the sales process
Making your company grow requires some effort and considerable investment. However, all that energy and capital invested in the growth of your company, through the effective management of marketing ...
Three key questions to develop a commercial plan for this year
A few days before the end of the second month of 2018, many of us must be wondering how we are doing with the goals proposed at the end of last year, while others will have realized the importance of ...
What are the advantages of having a business plan?
We start this 2018 insisting on the importance of having a commercial plan for this new year. We are already in the middle of February, and we are still holding it. If you haven't put together your ...
Ask Franklin: best techniques for closing sales
A pencil and paper are the only tools you need for a Franklin-style closing, but we also have some tips to make that closing more effective.
Common problem: Why aren't my sellers selling?
One of the most worrying trends in recent years is the idea that selling is becoming more and more difficult, convincing is almost impossible, and "lying" is no longer effective, it no longer works. ...
Commercial process to generate sales with 90% of effectiveness
Let's face it. People no longer sell; today, they buy. People interact less and less with sellers. Why? Because it's no longer necessary. Because they can find out everything they need at home or at ...
What is a marketing and purchase funnel?
We've all talked about the purchase funnel and, sometimes, we think that everybody understands this phrase but this is not always the case. We're sure that you've heard of it more than once. In order ...
Purchase funnel: its stages and their importance
When you define the different stages of potential customers, you can monitor them from the moment they enter your purchase funnel until they reach the opportunity stage; basically, from one end to ...
What is a CRM and what is it used for?
Do you have a thousand Microsoft Excel spreadsheets with different information about your customers? Or even worse, do you forget to call customers sometimes? In this article, you will learn key ...
5 advantages of using a CRM in your company
What are the advantages of using a CRM in your company? That's the question we will try to answer in this article thoroughly and simply. In previous articles, we told you about the CRM, what it is ...
Sales management: Using a CRM tool
To manage your contacts and sales opportunities correctly, you should have a CRM (Customer Relationship Manager) in your company.
3 steps to integrate WhatsApp with your website
WhatsApp is so used nowadays (at least in the Western world) and we have become so familiar with it that we do not even remember what SMS means. (In case you have looked it up, SMS= Short Message ...