How to build customer loyalty in the health industry

Talking about health is a sensitive issue, not only because of the public and government institutions behind it but also because we are talking about the lives of hundreds of people who put themselves in the hands of clinics and doctors. Here we tell you how to build customer loyalty using Inbound Marketing as a support methodology.

As we've mentioned on our site, we are all aware that the profile of the consumer is changing. This is also evident in the health sector. Today's user has a culture of consuming impressive content and information, making them very demanding when it comes to a quality trading experience.

Previously, marketing processes only focused on sales and not on customer loyalty. What we propose is to generate loyalty to your brand through an educational perspective that helps to expand the level of awareness of health issues.

If we talk about trust, it is given by your customers from the beginning, so, now, the important thing is to take care of it, and how do we do it? Simply with the things we say,  how we do things, and the channels we use. Since at Drew we're experts in Inbound Marketing, we want to make you 5 recommendations to build customer loyalty:

1. Know your customers

You need to know your customers, so, in this way, you will know what to talk to them about and the best way to refer to them. A gynecological clinic is not the same as an oncological or dermatological office so be empathic and put yourself in their place.  Remember that we talk about health and that we deal with patients and their families.

2. Plan, structure and implement a healthy digital strategy

Consider the goals you want to reach, the time limit for it, and the assigned budget. Make a plan where you consider new communication methods and optimization of the way you reach your customers.

3. Implement a loyalty program

These types of programs are an excellent strategy to retain your active clients, particularly in specialties that require recurring appointments, for example, a dentist or a physiotherapist.

4. Use a CRM 

A CRM is very important to activate loyalty actions such as:

• Customization of content you want to share.

• Execute e-mail marketing strategies.

• Track your customers

5. Use your social media responsibly

We know the relevance that applications and social networks have today, not only as an immediate communication channel but also as a distributor of information.

Create a content plan focused on meeting your objectives, generate diverse posts and invest time in the quality of your images and publications, approach experts on the subject and strengthen it with your knowledge of the business, in this case, that of health.

Now that you know this, you can put it into practice or contact us for advice if you need it.