Why should there be an excellent relationship between marketing and sales?

To implement Smarketing in your business, it will be essential to have an excellent relationship between marketing and sales. Perhaps the previous statement is a bit obvious since this methodology is based on the relationship of these departments, but actually, in practice, it is not something that usually occurs naturally. What do we mean by this? Undoubtedly, within any company, there is a relationship between these areas, but what happens is that this relationship is tense and rivalry prevails. 

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We all know how a system works. We can say that marketing and sales are part of the same system, which is a company. For the company to be profitable and to give us income and profits, all parts of that system must be optimized and work in the best way. Given this context, it is necessary for the relationship between these areas to be good, or better yet, excellent since both departments are key pieces of any business to keep it standing and growing.

Why is the excellent relationship between marketing and sales important?

• They are the basis of Smarketing. If the members of these areas do not have a good relationship, the strategies of this methodology will not provide good results and all the advantages of smarketing will be lost.
• When these areas work together, they have common goals and objectives, and then they both go in the same direction. This prevents friction and misunderstandings. The work will be organized and each member will know exactly what the task is and when it must act.
• They are two of the strong departments of a company, they have in common the fact of providing potential customers with the best experience with our business before, during, and after their purchase.
• Their good relationship will make their work more productive since good relationships contribute to a good work environment, and this is key if we want our company to prosper.
• Sales will increase and, therefore, the company's income, since there will be a greater number of closed sales.

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In conclusion, we would like to point out that there must be an excellent relationship between marketing and sales because the buyer's journey must be a pleasant experience from the beginning with our business until the closing of the sale. If people have a good experience with our business, they will invite friends and acquaintances to buy our products or services. And so a circle is created and we have more arrivals, more audiences, and, therefore, more customers. Our business can have sustained growth, and not stagnate and just keep old customers. We must always think outside the box and be constantly thinking of ways to attract more loyal customers. If we have the opportunity to lead our business, this attitude of promoting links and relationships between areas is essential.

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