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Drew's editorial team
How to build customer loyalty in the health industry
Talking about health is a sensitive issue, not only because of the public and government institutions behind it but also because we are talking about the lives of hundreds of people who put ...
Accounting automation: everything you need to know
You may have heard of accounting automation and probably wondered if it could help your practice or not. Depending on whom you ask, automation is either a big threat or the next big thing in ...
Most used strategies to sell a property
At present, there is high competition in the real estate market, and this is the reason why real estate sellers must know how to differentiate themselves from their competitors to stand out and ...
Industry 4.0: the smart future of metalworking
Digitization and networks are rapidly gaining ground in the metal industry, and the same trend is also taking place in storage and production technologies. Isolated, manual processes are increasingly ...
Construction industry: key elements to improve profitability
In a construction project, work deadlines and the coordination of a complex chain of resources (both human, technical, and material) can have a huge impact on economic results.
Process improvement: how it impacts the profitability of the company
It is essential that you understand that processes do not necessarily have to be made up of complex tasks. For them to be considered as such, it is enough that the tasks that compose them are chained ...
5 essential elements to position your brand on the Internet
We know that the Internet is currently a great ally of companies, both large and medium-sized and small. The Internet works as an ally because it helps a business to sell, make itself known, reach ...
Increased productivity in the construction industry
Labor productivity in construction has remained relatively stagnant over the past two decades. With the ongoing battle of labor shortages still affecting the industry, contractors are trying to find ...
Tip: 6 tips to improve the profitability of a company
The profitability of a company is perhaps the most important metric, (the KPI Key Performance Indicator) because it is really what a company generates in net profits/benefits; therefore, this value ...
Human Resources: personnel selection flow
The human resources area is very important when it comes to managing the flow of personnel selection because the success or stagnation of a company will depend on the choice made since every ...
10 Creative exercises more efficient than brainstorming
We all know that brainstorming is a traditional method to generate new ideas, but there are other exercises that will allow you to deal with problems and develop new ideas, both individually and in a ...
Commercial area: Establish a sales plan to achieve goals
The sales plan is a tool that gives order and strategy to the sector that keeps your business alive: sales. The commercial sales plan describes the objectives, the main tactics, the target audience, ...
monday.com: latest updates [2020]
Like some software tools, monday.com is a Work OS that is constantly on the move, updating itself, improving functions, and so on. From February 2020 to today, there have been numerous updates (you ...
The metalworking industry in South America: main obstacles
The metals industry is witnessing a period of low growth that has put pressure on prices and created uncertain demand in the industry. Coupled with a lack of supply chain visibility, price ...
Zappos case: the best customer service
We have insisted countless times that customer service is a key element that determines the degree of satisfaction of our customers and their loyalty to the brand. Poor customer service generates ...
The importance of digitizing financial processes
Digitizing financial processes is a necessary maneuver in the digital transformation that has been taking place for a couple of years; it was enhanced in the last year due to the scenario that the ...
Information flow between departments: definitive solution
As we have seen in previous articles, one of the main challenges that companies face today is to gather data from the systems they use so that information flows throughout the organization. ...
How does customer experience drive digital transformation?
Commonly confused with user experience (UX), customer experience is the broader framework for improving a customer's perception and interactions with a brand. Improving the customer experience has ...
Pan American World Airways: process analytics
What was once one of the main and largest airlines in the world, initially called Pan American World Airways System, was born as a small company that operated in Central America and the Caribbean. By ...
How to apply the 5S method in the office?
On the 5S method scale, how organized and disciplined are you? And your company? Sometimes the good functioning of an organization is not just about implementing technologies and selling more. It is ...
How to be efficient at home office: pomodoro technique
Perhaps it has happened to you that with the outbreak of the pandemic, work presence has been reduced to a minimum or directly replaced by the home office and remote work modality. For companies, ...
25 effective ways to improve the post-purchase experience
Most businesses miss the big picture when they don't have a post-purchase experience marketing strategy. Your customers go through a lot of emotions after making the purchase. They are excited that ...
5 key tips to increase the profits of your business
Do you need to increase profits in your business? Do you want to generate a greater flow of income? Give a twist to your current sales strategies? Today we invite you to read a series of tips on how ...
Transversal processes: 5 keys to implement them successfully
When talking about transversal processes, the question arises as to whether it is a type of process or some methodology. Well, let's make it clear that they are those processes that go through ...
5 problems between marketing and sales that prevent increasing revenue
Within any company with a broad structure, the Marketing department and the Sales department are two key elements for the success of the company. The problem lies when these two areas don't have ...
Strategic planning: crucial for the growth of your company
Strategic business planning is a way of laying out the goals and objectives of the company, and how the company will achieve these goals. Strategic plans focus on the medium and long-term goals of a ...
Industry 4.0 and the future of metalworking companies
The race to adopt elements of Industry 4.0 is already underway among metalworking companies and it has been discovered that the fourth revolution will bring benefits in three main areas:
The importance of information transparency
Do the important people of your company waste a lot of time preparing and analyzing data? Do you have different applications, tools where you store your information and cannot integrate them into a ...
Lays Case: towards the conquest of the Asian market
Snacks are appetizers that most of us have at certain times of the day. There are healthy and not so healthy ones, but if there is something that both types agree on, it is that they are the perfect ...
5 ways to align customer service and the product
"Your credit report has changed." That's the subject line of an email you receive from a popular credit monitoring service. Expecting praise for aggressively reducing your debt, you're surprised when ...
Guide on how to improve work productivity in your company
We all want to be productive and effective in everything we do, but when it comes to the people we're in charge of, this tends to get a bit complicated because we don't all have the same way of ...
10 signs to identify that your internal processes are failing
A company that has problems in its internal processes will find endless signs that will be displayed regularly, which is detrimental to the business. That is why it is necessary to carry out good ...
Guide: What are automations and how to create them on Monday.com?
Avoid manual work and learn to be 10 times more efficient in your work. Increase the efficiency and control of processes. Do you want to know how? Keep reading this guide because we tell you all ...
Take advantage of ultradian cycles to improve productivity
To get in tune, it is key to understand that as science advances, it has been discovered that the human brain does not work uniformly, it works in cycles. Although there are different types of cycles ...
Five digital tools that every logistics company must have
Nowadays, it is known that all logistics companies should use digital tools to improve their performance and growth, since, in the age of technology, they are extremely important. Do you know what ...
9 questions and answers about the sales process
Making your company grow requires some effort and considerable investment. However, all that energy and capital invested in the growth of your company, through the effective management of marketing ...
Three key questions to develop a commercial plan for this year
A few days before the end of the second month of 2018, many of us must be wondering how we are doing with the goals proposed at the end of last year, while others will have realized the importance of ...
How to monitor brand awareness through surveys
Brand awareness can be considered a vanity metric, but your customer's ability to remember your brand is one of the most important factors for them to buy the product you offer. This is why brands ...
Do you know how to attract new students strategically ?
Recruiting students using traditional marketing methods is already obsolete. Today the demand is greater as there are thousands of educational institutions that compete for the same students.
Productivity: law of the ABC criterion, what is it?
We are sure that one of the things that all entrepreneurs want to know is how to get more profit from their business and live more peacefully. And we are safer in saying that 80% of the benefit of ...
Triple constraint on projects and budget triggers
In project management, there is what is known as a triple restriction of projects, made up of scope, time, and cost. As we know, the scope is the objective to be achieved; the time, the start and end ...
What are the advantages of having a business plan?
We start this 2018 insisting on the importance of having a commercial plan for this new year. We are already in the middle of February, and we are still holding it. If you haven't put together your ...
Ask Franklin: best techniques for closing sales
A pencil and paper are the only tools you need for a Franklin-style closing, but we also have some tips to make that closing more effective.
Kodak case: learning from decline
Surely you love taking pictures with your smartphone, and who doesn't. Current technology allows high-quality captures to be achieved from mobile phones that were not originally designed to fulfill ...
9 best practices for managing a remote work team
The access that globalization gives us today has affected many aspects of our lives and work has not been left out of this. We live in an interconnected world, where the concept of traditional work ...
The Blackberry case: 2 business mistakes
The mobile phone market is one of the most dynamic since the first wireless device was invented, back in the early 1990s. And to this day it remains in constant evolution with launches of ...
Why are companies choosing Google's G Suite?
When companies are trying to decide between a self-hosted email account, a free Gmail account, or a G Suite for Businesses email account, it's important to understand what the differences and ...
7 effective marketing strategies for Christmas
The arrival of the end of the year and the holidays is accompanied by cities with illuminated and decorated streets and historical sites. The festive spirit of the season is felt everywhere. People ...
Indicators for management and management for indicators
In the world of the metalworking industry, indicator management is a very serious problem. In companies that want scalability, creating and tracking performance metrics is essential to ensure ...
Layouts: Strategic planning in the metalworking industry
In general terms, strategic planning is the process of documenting and establishing the direction of a company, evaluating where it is and where it is going. The strategic plan helps you record the ...
[Productivity] Monday.com glossary of terms and user guide
A few months ago we felt overwhelmed by the organization of the entire company, the team, the processes, the tasks, etc.; from the beginning, we set out in search of a tool that allows us to improve ...
Case study Coca Cola vs Pepsi: historical rivalry
The historical rivalry of Coca-Cola and Pepsi has its origin since both brands entered the market, at the end of the 19th century, and since then they have had their commercial plateaus among the ...
Ingredients to accelerate digital transformation in 2021
2020 was characterized by being full of uncertainty, turmoil, and health problems. And we are still dealing with post-Covid situations that devastated almost every industry. However, in 2020, the ...
Employee experience: effective performance review
If there is someone to pay special attention to, then it is your employees. A successful organization is the product of the efficient work of happy, passionate, and engaged employees. So how do you ...
Construction management for SMEs in the construction industry
If you have an SME and you work in construction, you probably already know that managing works and projects is not easy. There are many parties involved, and the complexity only increases as the ...
ABC of Software as a Service (SaaS)
SaaS applications are simply software applications that are provided online instead of being desktop applications. For example, Microsoft Outlook (although it already has its cloud version) and Apple ...
Ultimate guide: how to organize customer service management
Today, many companies have forgotten that the essence of running a business begins with the customer. The idea behind being successful in customer service management is to build and execute a ...
Automation and digital transformation: the key to growth
No doubt, by now, you've seen and heard people talking about their fervor for the digital revolution. If it's not the buzzword of the decade, it's certainly in the top ten. Automation is another ...
Efficient meetings, the key to unifying marketing and sales
Unifying marketing and sales efforts is the first step in transforming your company into a more proactive one, but maintaining this new work dynamic over time is key to really generating results.
Production area: How much does your company produce?
All companies want to produce more and more and make profits to be more and more competitive. But sometimes, in the rush to use the best raw materials to supply mass production, it is not always a ...
Who worked in my construction this week? Attendance and payment management
As the owner of a construction company, you should always view your workforce as an essential asset. Therefore, it is important to have data on the attendance of your workers: are they late or ...
How Inbound Marketing can generate constant demand for your company
We believe very seriously in passion. We know that the fuel of this world is that, doing things with passion. And we all have this in what we do, to a lesser or greater extent, but without stopping ...
Picking process: main problems
In logistics, the picking process is responsible for picking up packaged units or sets from a higher packaging unit that contains more units than those extracted. We can speak of unit picking when ...
[Freight Forwarders] How to add value to your services
Whether you have an international land, sea, or air logistics company, it is often complex to add a differentiated value from your competition, because of course they all offer the same services, ...
Common problem: Why aren't my sellers selling?
One of the most worrying trends in recent years is the idea that selling is becoming more and more difficult, convincing is almost impossible, and "lying" is no longer effective, it no longer works. ...
Proven strategies: increasing the productivity of every area
The productivity of employees measures their results in every company. And, when everything is going well, maybe you don't think about it. However, when things get complicated, operations stop ...
What are agile methodologies?
Project management uses different methodologies to increase its efficiency and decrease errors. There are several methodologies and some companies don't use one in particular but many of them to ...
Tendencies 2022: Video Marketing (updated)
A new year is about to start and this is the best time to analyze the marketing tendencies for the following 12 months. During the previous months, some surveys were carried out about the use of ...
COVID-19: supply chain, information and digital transformation
COVID-19 has accelerated digital transformations all over the globe. As Satya Nadella, CEO of Microsoft stated: “We have seen two years of digital transformation in two months. From remote work and ...
Project portfolio: how to check the status and progress of a project
Because of the great competitiveness there is in the market, companies need proper strategic planning at all their levels to survive. In the last few years, the concept known as project portfolio ...
Uncertain times: is it possible to make plans?
We're not living easy times economically speaking. Volatile markets, economic recession, companies that close, etc. are some of the situations we see and hear every day.
Provision of services: how can you reduce implementation time?
Many companies devote most of their time to optimizing the processes of their teams so they achieve efficiency and productivity to attain their goals. These employees carry out different activities ...
How can you design a complete marketing strategy?
Companies that want to get better results in their businesses focus their efforts on developing a complete marketing strategy to guarantee they get to a wider and more loyal audience.
Lean Manufacturing: how can you apply it to a service company?
Companies today want to optimize their time by achieving better results. They try to increase their productivity using half of the time by simplifying processes and manual tasks that need a lot of ...
Marketing and Sales for the success of your company
There's always been a rivalry between the Sales and the Marketing areas; therefore, aligning their work is very difficult. There are some studies about this that reveal that only 22% of the companies ...
Commercial process to generate sales with 90% of effectiveness
Let's face it. People no longer sell; today, they buy. People interact less and less with sellers. Why? Because it's no longer necessary. Because they can find out everything they need at home or at ...
How can you know that your marketing efforts are optimal?
It's very important that your marketing area is correctly aligned with the areas of marketing and operations so that they share the common goal of achieving the expected results and getting more ...
5 quick ways to improve your digital marketing efforts
Digital marketing is a popular topic in the current business world due to its potential to generate conversions and build brand awareness. It's in constant evolution according to users' needs; that's ...
What is a marketing and purchase funnel?
We've all talked about the purchase funnel and, sometimes, we think that everybody understands this phrase but this is not always the case. We're sure that you've heard of it more than once. In order ...
Purchase funnel: its stages and their importance
When you define the different stages of potential customers, you can monitor them from the moment they enter your purchase funnel until they reach the opportunity stage; basically, from one end to ...
What is a CRM and what is it used for?
Do you have a thousand Microsoft Excel spreadsheets with different information about your customers? Or even worse, do you forget to call customers sometimes? In this article, you will learn key ...
5 tips to write your articles fostering the SEO
Blogs are as important to attract new customers to your company as the product you sell. In them, you write articles to satisfy a need or help somebody solve a problem because when people have a ...
Smarketing: Aligning areas
Smarketing sounds very attractive to implement but the key to integrating it is to keep the team aligned, which can be a true challenge.
Buyer Persona: Attract the customers you are interested in
Calling somebody's attention is not easy, especially the attention of the people who make decisions; however, it's the only way to have productive conversations. Have you ever felt that you talk to ...
5 advantages of using a CRM in your company
What are the advantages of using a CRM in your company? That's the question we will try to answer in this article thoroughly and simply. In previous articles, we told you about the CRM, what it is ...
Measuring, controlling and improving: project management indicators
In the last few years, companies have been experiencing several revolutionary changes, going from a stable protected situation to highly competitive and more open environments. This situation of ...
3 software tools for project management in 2020 (updated)
Monitoring the operations and projects of your company constantly helps you improve its productivity, lower the operative costs, know what tasks are being carried out, which ones are finished and ...
Sales management: Using a CRM tool
To manage your contacts and sales opportunities correctly, you should have a CRM (Customer Relationship Manager) in your company.
How can a CRM tool help my company?
Nowadays, having a CRM tool makes it easier for you to store the personal information of your customers in a database and it allows you to track interactions with your leads, prospects and customers, ...
Being at the vanguard: Technology use in your business
The pervasive influence of technology is present in almost every aspect of our lives and, as it's developed and improved, you have to keep your business updated too. When the Internet emerged, ...
Project management: How to choose a simple and intuitive tool
Some time ago, project management was carried out manually using boards and markers, notepads, folders, post-its, and all types of documents and pieces of paper at the office. With the passage of ...
What is it and why do you need to apply the Lean Management methodology?
Lean methodology is a new way to manage the processes that are carried out in a company. Basically, its goal is to clean all those activities that don't add value to get a high-quality product and a ...
ISO 9001 Certification: Its consequences in the continuous improvement of processes
When we talk about ISO 9001 standards, we mean those developed by the International Organization for Standardization and which establish the requirements for a quality management system that can be ...
Continuous improvement: Have your processes improved in the last 5 years?
There are many different definitions of process revision and continuous improvement. First of all, a business process is any series of activities that allows you to do a task in your company, ...
Process improvement: Six Sigma
Let's begin with a question: Is it bad being mistaken 1% of the time in my company? Many people would say "NO, that means that 99% of the time you do things right"; but, what about that 1% of the ...
Step by step: How to increase productivity at the factory?
No matter your business' size, improving productivity is vital to increase gross profit and keep competitiveness. Productivity at the factory is a combination of employees, teams, and efficient ...
After closing a sale: measuring customer satisfaction
Usually, when we own a business, we are focused on closing more and more sales without thinking about how satisfied our customers are after they made a purchase. This will determine whether they will ...
Why is it so important to train your employees?
At present, companies try to be more and more competitive; that's why they improve their processes. To carry out these improvements, it is necessary to have employees duly trained to achieve the ...
5 main employee surveys you should know
For a small company, it's not difficult to know and take care of its employees. This is one of the advantages of a collaborative environment. People know each other in person and communication is ...
5 tips to increase employee loyalty and commitment
Every team manager will agree: keeping qualified, talented, devoted, committed, and loyal employees is one of the most important parts of their job.