Advantages of artificial intelligence in your marketing area

Before artificial intelligence revolutionized the way of managing potential customers in the marketing area of ​​companies, companies investigated their target audience by asking consumers directly through quantitative methods such as surveys to find out their tastes and preferences.

<<< ATL Marketing vs. BTL Marketing >>>

Although accurate and measurable data was obtained by surveying people, the main problem with these methods of market research was that the research process took too long and yielded long-term results when the market certainly fluctuates over time.

Consequently, by the time a company collects data from a field sample six months ago, during that period the market has generated so many changes that it is almost impossible to keep up and get a truly profitable return on the time and resources invested in knowing potential customers.

On the other hand, since the advent of artificial intelligence in the marketing area, the processes that make it up are more predictable and the results are quicker to analyze thanks to the data that this software can store from the activity log on the website.

Faced with the growing need for companies to use technology to improve lead acquisition processes, below we identify the main advantages that artificial intelligence offers in the marketing area.

1. Marketing aimed at the general public.

Unlike the sales area which is directed from person to person, marketing is directed toward a much broader audience. Artificial intelligence has revitalized the customer experience in such a way that it allows, in that infinity of people who are reached by a message, to continue being a personalized service.

Today, more and more consumers want the stimuli, the actions carried out by marketers, to be as personalized as possible. That is, these people do not want to feel that a generic robot is addressing them.

Given this perspective, artificial intelligence allows email marketing campaigns to personalize emails so that they adapt to each particular profile, taking into account the personal data that identifies them, the history of publications viewed, and searches.

This information provides a much more comprehensive knowledge of the users who visit our site but also alerts us to which of these users is more likely to become qualified leads.

2. Saving time in advertising campaigns.

Campaigns manage to optimize their performance automatically. In this sense, digital platforms manage to understand who our audience is, based on the objectives set at the beginning of the campaign, maximizing results in milliseconds in the best possible way.

<<< Growth Marketing, the advantages of its implementation >>>

3. It automates various marketing tasks.

One of the most interesting advantages of artificial intelligence is the automation of marketing processes. This means that it speeds up content management, reviewing them, and sending emails. For example, scheduling the week's blog posts and social media posts is an automated task that saves time by avoiding duplication of tasks.

4. It allows us to analyze our potential customers.

In a much broader way than traditional marketing studies, artificial intelligence in the marketing area can obtain more specific data from each potential customer. In addition, it also helps analyze what situation or stage of the customer life cycle potential customers are in once they access the contents of your website.

5. It favors access to information.

Based on access to historical information, people can make decisions based on the decisions they made in the past. Traditionally, this collection of information was carried out through field studies, where specialized groups in marketing went out to the streets to survey people.

Nowadays, artificial intelligence allows you to collect the digital information of the person based on the data, based on the web history, based on all their movements through a computer, of which the artificial intelligence collects it in reports that then more realistic data can be measured and extracted.

Depending on how your marketing campaigns are performing, artificial intelligence and the world of marketing to the digital world allow us to measure the results of those actions. It is also responsible for measuring who, through some stimulus, makes a purchase or if they end up leaving without buying anything, or if they stay to buy more. And from there, assign the address that provides the most support from the area.

6. It allows you to transform the content.

Artificial intelligence favors the adaptability of content so that it can be presented in different formats and in the most attractive way possible for the target audience. In this way, it is possible to transform textual content into video, or video into textual content.

Likewise, other marketing actions allow information to be extracted from an image to add greater value to what is generated from digital platforms for the public. This flexibility of AI is seen as opposed to traditional market research, which is more rigid in the formats where it handles content since it obeys the requirements of its extensive and expensive process.

<<< How can you design a complete marketing strategy? >>>

In a nutshell, artificial intelligence in marketing automates processes that would otherwise delay interactions with potential customers, targets a large audience with personalized messages, allows for in-depth analysis of potential customers to better understand your preferences, you save time on advertising campaigns by creating more direct messages to your target audience.

Finally, it easily transforms the content according to the needs of the message to be transmitted, achieving a more heterogeneous consumer adherence.