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What is market segmentation? The ultimate guide
Have you ever wondered what distinguishes Amazon? What makes them "highly competitive businesses"? Market segmentation is the answer.
Top 10 NPS best practices to make visible in 2020
“I am a big believer in NPS. Provide a north star so everyone in the company understands how well we're doing and how many people are actively recommending us. It's a big gold bar. We're not happy if ...
TOP 10: the KPIs that every company should measure
Organizations around the world are emphasizing how to retain the best talent in the market. As they grow, they're looking for ways to show prospective employees that it's a great place to work and ...
Customer loyalty metrics: NPS, CES or CSAT
NPS, CES, and CSAT are customer loyalty metrics and are used to measure the level of loyalty a customer has towards your brand. Customers are considered loyal when they consistently buy your products ...
10 strategies to improve your customer experience
There is one truth that is universal and is supported by everyone in the business: create a customer experience strategy to improve it. So let us ask you, why are some companies more successful than ...
TOP 10: create a perfect survey invitation email
Businesses appreciate the impact of surveys and that's why they love the tools that can help in the process. They know that surveys increase ROI, improve customer experience, provide an opportunity ...
6 surefire ways to build customer trust
Customer trust is something that takes time to develop. It can't happen in a few days, nor can you make it happen with clever marketing tricks.
5 of the best NPS software you can use in 2020
A good business would go to great lengths to keep its customers happy. Sure, there are a million customers, but there are also a thousand other players in the market. It is advisable not to let a ...
CES: Customer Effort Score. What is it and what is it for?
Wondering what's the new term that everyone seems to be throwing around these days? Don't worry, we've got you covered! Here, you will find everything you need to know about Customer Effort Score, or ...
Queuing theory: Minimize customer waiting time
Has it ever happened to you that your customers have to wait a long time in endless lines to purchase a product from your business? Or maybe it has happened to you, as a customer that the customer ...
Why using NPS? 9 reasons to know about its importance
You hear a lot of NPS these days. Although there are several other metrics like CSAT, CES, etc. For measuring customer satisfaction and loyalty, NPS seems to have topped the charts! It has become so ...
How does customer experience drive digital transformation?
Commonly confused with user experience (UX), customer experience is the broader framework for improving a customer's perception and interactions with a brand. Improving the customer experience has ...