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Lehman Brothers case: Story of a great failure
Lehman Brothers was a global financial services company in the United States that was founded in 1850. It was the fourth-largest investment bank in the country and had $680 billion before going ...
Toyota case: the power of reinvention
Toyota is a primarily automobile manufacturing company that almost everyone knows, either because they have or had a vehicle of that brand, or simply because they know from popular knowledge. In any ...
McDonalds case: Failure in new markets
Mcdonald's is undoubtedly one of the leading American fast-food brands in the world and has had a major international presence since the 1950s. People recognize the logo instantly and most have had a ...
MySpace case: Evolution of social networks
You are probably a user of one of all the social networks found on the web: Twitter, Facebook, Instagram, Telegram, Linkedin; they are some of the most used today, and continue to add followers at ...
BBVA case: banking innovation
If we talk about banking innovation, the first thing that comes to mind is the name of BBVA, the best-rated banking entity by the British magazine “The Banker”, in terms of digitalization of banking ...
Freelancer case: the role of crowdsourcing
In recent times, the term Freelancer has become viral to designate people who work independently collaborating for different companies under the subcontracting modality. Companies become customers of ...
Yahoo! case: the fall
In the early days of Internet search engines and email pages, Yahoo! was one of the giants. From the beginning, it was outlined to achieve a great future, but due to bad decisions made throughout its ...
Ottaa Project case: inclusive technology
A few days ago, the entertainment world was moved by the news of Bruce Willis' retirement from acting due to the unexpected diagnosis of aphasia he received. Aphasia is a progressive and degenerative ...
Natura case: sustainable marketing
Personal care and skincare have always been a topic that involves a large part of the population, and to meet these demands, some companies are dedicated to it.
Case study Ayres del Champaquí: More than guests
Ayres del Champaquí is a boutique hotel located in Villa General Belgrano, Córdoba; it opened to the public in 2014 and, in less than eight years, it has enlarged its premises to offer more services ...
Colgate case: failed product diversification
We're all familiar with Colgate products, but few know that in the 1980s, the renowned oral health company entered the food market with a product that failed to catch on. This is what is known as ...
Segway Case: poor value proposition
At the time, the Segway revolutionized the transportation market by being the first gyroscopic electric transportation device with a computer-controlled self-balancing device and two side wheels. ...
Caterpillar Case: Process improvement with Lean
Caterpillar is one of the world's largest manufacturers of construction machinery and mining equipment, diesel engines, and industrial gas turbines. As it could not be otherwise, it is currently ...
The Nokia Case: fall and rise
Multinationals are not always a guarantee of permanent success, even though they are considered indestructible over time and avant-garde in terms of technological innovations.
Case study Blockbuster: Why is it necessary to innovate?
Blockbuster was an American video store franchise, specializing in movie and video game rentals through physical stores, mail-order, and on-demand services, during the 1990s and early 2000s. It was ...
Zappos case: the best customer service
We have insisted countless times that customer service is a key element that determines the degree of satisfaction of our customers and their loyalty to the brand. Poor customer service generates ...
Pan American World Airways: process analytics
What was once one of the main and largest airlines in the world, initially called Pan American World Airways System, was born as a small company that operated in Central America and the Caribbean. By ...
Lays Case: towards the conquest of the Asian market
Snacks are appetizers that most of us have at certain times of the day. There are healthy and not so healthy ones, but if there is something that both types agree on, it is that they are the perfect ...
Kodak case: learning from decline
Surely you love taking pictures with your smartphone, and who doesn't. Current technology allows high-quality captures to be achieved from mobile phones that were not originally designed to fulfill ...
The Blackberry case: 2 business mistakes
The mobile phone market is one of the most dynamic since the first wireless device was invented, back in the early 1990s. And to this day it remains in constant evolution with launches of ...
Case study Coca Cola vs Pepsi: historical rivalry
The historical rivalry of Coca-Cola and Pepsi has its origin since both brands entered the market, at the end of the 19th century, and since then they have had their commercial plateaus among the ...