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Casos de estudio

Historias remarcables, entre fracasos y éxitos, sobre ejemplos de empresas de diferentes sectores, tamaños y países; para aprender, conocer e informarse.

Noticias

Actualidad, eventos relevantes y desarrollos significativos en diversas áreas, reflejando la realidad de distintos contextos, brindando perspectivas enriquecedoras para estar al día.
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Personas. Procesos. Tecnología.

Creemos que los procesos claros, con el apoyo de la tecnología adecuada, generan un entorno donde las personas trabajan más felices, y en consecuencia vuelve a tu empresa más productiva.

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Business Insights

Sales objections in service-based companies: How to handle them?

Strategies to Maximize Conversions in E-commerce 2024

Good Habits to Increase Work Productivity

Key indicators in your logistics area

ROE: What is it and how to improve it?

Operations Area: Examples of Operational Objectives

Mission, vision and values: Why it is important to define them

Quality Manual: The importance of this document in companies

What are the consequences of inefficient logistics?

Top 10 causes of job dissatisfaction

Process improvement: 7 variables that can be optimized

What are the main differences between OKR and KPI?

From founder to CEO: what are the main differences?

Main disadvantage of Chat GPT: Is a single answer feasible?

Quality control: 5 essential indicators

Main problems in quality management: How to avoid them?

How to monitor the admin area

Main GPT chat applications: What does this tool propose?

Strategic plan: how it benefits your company

5 benefits of project management in your company

Supplier analysis: How to carry it out

Financial problems: How to handle them?

Main processes of a human resources department

Main difference between strategic and operational goals

How to correctly determine the scope of a project?

Guide: How job manuals are made

Lehman Brothers case: Story of a great failure

Main roles in managing a project

What are the main components of a process?

The circular economy in the agricultural industry

Mining industry: 5 steps to implement digital transformation

Digital transformation in the tourism sector

Do you know how to define SMART goals?

Strategies to build trust and team collaboration

7 tips to improve business monitoring

Advantages of having a good interface design

What are software integrations and what are they for?

Tips to have happier customers

Why should there be an excellent relationship between marketing and sales?

Toyota case: the power of reinvention

Land sales in the Metaverse: real estate boom

Advantages of AI in industrial processes

5 indicators that something is wrong in my sales area

Advantages of artificial intelligence in your marketing area

Main errors when designing a marketing plan

Advantages of process management in marketing agencies

How to develop a go-to-market strategy?

McDonalds case: Failure in new markets

The startup boom in LATAM

Automation of the commercial process: Main advantages in your company

Problems of not having commercial objectives: Selling just to sell

Autonomous vehicles in warehouse management

MySpace case: Evolution of social networks

What are the main marketing channels?

The role of the commercial director in software companies

How to develop the sales funnel in your company?

BBVA case: banking innovation

Ways to improve the logistics last mile

Buyer persona in the logistics sector: How to define it?

Challenges in your software company: What are the main ones?

How do processes eliminate information silos?

What are the advantages of consultative selling?

How to apply inbound marketing in construction?

How to link NFTs to your marketing strategy?

Problems of acquiring software without knowing it in detail

The role of middle managers in organizational change

Consultative selling in logistics: Understanding customer needs

The importance of ROI in marketing

The role of sales in the healthcare industry

Freelancer case: the role of crowdsourcing

Recruitment: Nawaiam's offer

Traceability in logistics. Why is it important?

Yahoo! case: the fall

Female leadership in companies throughout history

Outsourcing logistics services: Advantages and disadvantages

Pharma 4.0: How technology is revolutionizing the pharmaceutical sector

5 ways to make your marketing agency more efficient

Why is quality contact information so important?

Risks of not having a sales team in your software company

Ottaa Project case: inclusive technology

Types of customers in the development industry: why is it important?

Self-implementable software tools. What are they?

BIM methodology: advantages and disadvantages

Work progress certification: its importance in the construction industry

Training school in your IT company: Advantages and disadvantages

Natura case: sustainable marketing

Process design: where to start?

How to align the areas of marketing and sales in the software industry

Impact of the war for multinationals in Russia

Case study Ayres del Champaquí: More than guests

Geothermal energy: building from sustainability

Software industry: How to retain your employees

Main communication channels in the logistics industry

Is going back to the office still a challenge for companies?

What are the risks of having just one customer?

Polaroid case: the importance of knowing your customers

Fee setting in marketing agencies: Top tips

Pros and cons of hybrid work in IT companies

Charging by hour: main drawbacks

Colgate case: failed product diversification

Sustainable fashion: what does it involve?

How to encourage in-office work in software companies

4 sales strategies for real estate

Break-even point: How much should you produce?

Blind business? The 6 main causes of lack of control

The importance of conducting an internal audit

20 recommended playlists for the office (Spotify)

Everything you need to know about business processes

How to create a go-to-market strategy - 2021 Guide

Map of strategic groups: how they work and what they are for

Advantages and disadvantages of the Scrum methodology

Main elements of a business plan

What is the web3?

The role of processes in defining objectives

Quick guide to creating a business plan (updated)

Segway Case: poor value proposition

75 Gmail keyboard shortcuts that will help you save time

Main strategies for your consulting company: 5 keys

The changes that industry 4.0 brings

Importance of Industry 4.0 in companies

The importance of maintenance in your logistics company

What is market segmentation? The ultimate guide

5 strategies to sell more in your business

What is the bottleneck in your company?

How to carry out the correct post-sale management in your construction company?

Creative process in marketing agencies: Advantages

3 advantages of establishing clear objectives in my company

Process optimization: what is it? Advantages, steps and more

Macro processes: How the areas communicate and articulate

Digital literacy in your company: why is it important?

How to budget a project? General tips

Why active listening could benefit your sales team?

Top 8: the most creative commercials in history

What is the role of marketing in construction?

How to use monday.com: Step by step to create your first board

10 keys to a successful real estate sale

Work teams: the importance of assigning a person in charge

Demand forecasts to optimize inventory levels

HR: how productivity impacts talent retention

Top 10 NPS best practices to make visible in 2020

Dashboard: key indicators for decision making

Management by processes vs. functional management

Caterpillar Case: Process improvement with Lean

Virtual wallets: How do they benefit your business?

TOP 10: the KPIs that every company should measure

The main problems of not having your systems integrated

Products: how to establish a procedure for quality control

Problems in the commercial area that are causing you to lose sales

3 key strategies to generate demand

Sales goals: What are they and how to set them correctly?

Impact of technology on logistics

Construction project management: 5 strategies for managers

Cost Drivers: How much money do I need in my metalworking company?

Collaboration tools: benefits and key features

How to promote your consulting services?

Main problems in product distribution logistics

Family and friends: Pre-sales in the construction industry

Complete guide: statistical process control on the assembly line

5 recreational activities to relax in the office

Construction schedule: projects on time and budget

10 ways to start a successful sales call

Ranking of online meeting tools (Updated 2024)

3 Key strategies to sell more in your authorized car dealer

The role of marketing in the logistics industry

Advantages of planning in logistics

How to increase the average ticket in your marketing agency?

Metaverse: what is next?

Process Mapping: What is it? Why do it?

Profitability: Lowering costs or increasing productivity

Ultimate guide: Everything you need to know about OKR

What are the SDGs and why are they important for private companies?

How to integrate Telegram on your website

4 techniques to attract more patients to your clinic

Customer loyalty metrics: NPS, CES or CSAT

Project management: Main problems, challenges and solutions

Business disruption: innovation, phases and more

5 steps to order the production process in your textile company

Production planning and control

Home office vs. in-office work. What modality to choose?

10 strategies to improve your customer experience

Productivity as a competitive advantage

Communication between departments: How to improve it?

What should I keep in mind at the consideration stage?

The future of work: 8 post-pandemic work trends

The impact of industry 4.0 on industrial processes

Ergonomics in the workplace and increased productivity

TOP 10: create a perfect survey invitation email

The best way to improve the coordination of your teams in 2020

What are good practices in social networks?

Why, how and where time is wasted at work

9 Leadership assessment tools you must try in 2021

The 7 most important metrics for a website (updated)

6 surefire ways to build customer trust

Advantages of achieving effective interdepartmental communication

Budget monitoring and control

Tourism agencies and department coordination

Project management: How to make a process improvement plan?

5 of the best NPS software you can use in 2020

5 tips to get more customers at your consulting firm

What is brand recognition?