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Personas. Procesos. Tecnología.

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Business Insights

OKRs and KPIs: How to Measure the Progress of Your Business Goals

Bank Macro Case Study: Expansion in Adverse Contexts in Argentina

From Closure to Beginning: How Your Yearly Review Drives 2026

Adaptive leadership: how managers should guide the year-end closing

How to define effective business goals for 2026

Sales Funnel: How To Adjust Your Marketing Funnel

Commercial Review 2025: What Worked and What Didn’t

Operations Audit: Detect Bottlenecks Before Planning

Content-Based Content: Attract, Nurture and Close Sales

Leadership Team Alignment: Key to an Effective Results Review

How to create useful chatbots (and when to switch to humans)

AI Agents in the Enterprise: From Support Tool to Co-Worker

Innovation models in Latin America that are shaping the future

How to Conduct a Business Financial Review: Keys to a Successful Business

AI to improve customer experience (without dehumanizing)

Metrics that do matter when evaluating your business performance

Internal Process Review: Detect Hidden Inefficiencies

Ethical Artificial Intelligence: A Challenge for Companies

KPI Analysis: From Data to Strategic Decisions

Operations Audit: Detect Bottlenecks Before Planning

Executive Team Alignment: Key to an Effective Results Review

Protect Your Model: Security and Privacy in AI Projects

From Idea to Viral: Boost Your Creativity with Generative AI

Circular Economy in Manufacturing: Models and Benefits

Expand the Team, Enter a New Market, or Broaden the Offering?

Five High-Potential Businesses in Mexico City for 2025

Commercial Strategy: How to Adjust Course to End the Year Strong

Industrial Companies: How to Evaluate Plant Productivity

Before Scaling: Identifying Your Business’s Key Processes

Is It Time to Diversify or Consolidate Your Business?

Strategic Planning: The Key to Sustainable Growth

How to Create a Communication System That Works Day to Day

Digital Nurturing: Strategies That Turn Prospects into Students

The Role of Communication in Leaders Who Drive Autonomous Teams

The new B2B customer: What they expect and how to connect with them

Did we deliver as planned? A guide to effective internal audits

Generative AI: How this technology is changing marketing in 2025

Leadership in the manufacturing industry: Innovation and efficiency

Expanding borders: Internationalization of Latin American companies

B2B Commercialization: New trends and digital strategies

Managerial skills: From traditional to modern leadership

Integrating artificial intelligence into process management

Project management in 2025: Trends and emerging tools

How team supervision has evolved in the digital age

AI in business: Transforming decision-making

Applied Neuromarketing: Understanding buying decisions

Revenue Operations: Sustainable and collaborative growth

Companies accelerate AI investments: savings, efficiency, and new challenges

Walmart to invest over $6 billion in Mexico by 2025

The unstoppable rise of AI: Business revolution or evolution?

Digital Journey: What You Need to Know to Create Unique Experiences

Retail on alert: How e-commerce Is redefining consumer behavior

Advanced forecasting: Smart inventory to anticipate demand

The art of effective negotiation in competitive environments

Generative AI: The revolution that is changing project management

High-performance teams: Execution-focused culture

Data-Driven Strategic Leadership: Generating key insights

Transforming customer experience with user-centered models

Hierarchy-Free Companies: Is Leadership Without Leaders Possible?​

Circular Business Models: Transforming Waste into Resources​

Direct Purchases on Networks: The new revolution of social commerce

The Impact of Emotional Intelligence on Business Decisions

E-commerce Trends: Key Factors for Success in 2025

Education Trends 2025: Innovations Transforming the Sector

The evolution of consumer connection: Integrating emotional with digital

How to adjust your retail sales strategy after demand peaks

How to Prioritize Projects and Focus Resources at the Beginning of the Year

Organizational adaptability: The role of Change Management in 2025

The first 3 steps to ensure success in the execution of your annual plan

Sales execution in Startups: How to create and activate a successful sales process

Logistics planning for peak seasons: Strategies to maintain efficiency

How to develop a skills and growth plan for your team in 2025

When is the best time to collect feedback from your customers?

Effective virtual leadership: Building an optimal team for year-end success

Non-Financial Indicators: Key metrics to review for business impact

Subscription Economy: The model transforming industries

How to integrate sustainability into 2025 strategic planning

Inventory control at year-end: How to avoid stock-outs or overstocks

How to plan your business strategy for 2025: Key tools and approaches

Making Planning a Priority for Your Team

Consumer Trends Towards 2025: Data Shaping the Future Market

Breaking down annual planning: how to project funds and ensure financial sustainability

Civitatis Case Study: Transforming Tourism with Local Experiences

Dual Planning: How to Close the Year While Preparing Your Strategy for 2025

Lessons of the Year: How to learn from the successes and mistakes of your projects

Cybersecurity and the SEC: Key Issues for Business Leaders

Amazon Case: Its long-term planning strategy

Evaluation of objectives in fast growing companies: Keys to stay on track

Annual Project Evaluation: How to measure success and adjust expectations

Discover the Power of the Enneagram in Hiring and Team Building

Philips Case Study: Leading the Market with Advanced Healthcare Technology

Cultural Transformation: Leading Change in Your Organization

The Role of HR in Corporate Strategic Planning

Shell case study: Innovating for a clean energy future

Mindfulness at work: Benefits and implementation techniques

Talent management in times of crisis: what businesses need to know

The future of work: HR trends for the comings years

Marketing of the future: The most requested positions

How to justify your marketing budget to management?

Gamification: Motivate your audience and increase engagement

Lego case: A classic that continues to play with innovation

SearchGPT: The new OpenAI search engine

Stripping the consumer's mind: Neuromarketing

Sustainable marketing strategies and their brand impact

Emotional marketing: Why does it work so well?

Meta presents its most advanced AI

Emotional intelligence for leaders: Managing emotions

Audi case: Sustainable processes in vehicle manufacturing

Consumer psychology: Keys to understanding behavior

The process of unlearning: What is it and how to implement it

Human talent management: Its significance in organizations

Training and development: Investing in the future of your organization

Social media emerge as the new search engine

Artificial intelligence: How to integrate it into your sales process?

Sales objections in service-based companies: How to handle them?

Strategies to Maximize Conversions in E-commerce 2024

Good Habits to Increase Work Productivity

Key indicators in your logistics area

ROE: What is it and how to improve it?

Operations Area: Examples of Operational Objectives

Mission, vision and values: Why it is important to define them

Quality Manual: The importance of this document in companies

What are the consequences of inefficient logistics?

Top 10 causes of job dissatisfaction

Process improvement: 7 variables that can be optimized

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From founder to CEO: what are the main differences?

Main disadvantage of Chat GPT: Is a single answer feasible?

Quality control: 5 essential indicators

Main problems in quality management: How to avoid them?

How to monitor the admin area

Main GPT chat applications: What does this tool propose?

Strategic plan: how it benefits your company

5 benefits of project management in your company

Supplier analysis: How to carry it out

Financial problems: How to handle them?

Main processes of a human resources department

Main difference between strategic and operational goals

How to correctly determine the scope of a project?

Guide: How job manuals are made

Lehman Brothers case: Story of a great failure

Main roles in managing a project

What are the main components of a process?

The circular economy in the agricultural industry

Mining industry: 5 steps to implement digital transformation

Digital transformation in the tourism sector

Do you know how to define SMART goals?

Strategies to build trust and team collaboration

7 tips to improve business monitoring

Advantages of having a good interface design

What are software integrations and what are they for?

Tips to have happier customers

Why should there be an excellent relationship between marketing and sales?

Toyota case: the power of reinvention

Land sales in the Metaverse: real estate boom

Advantages of AI in industrial processes

5 indicators that something is wrong in my sales area

Advantages of artificial intelligence in your marketing area

Main errors when designing a marketing plan

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How to develop a go-to-market strategy?

McDonalds case: Failure in new markets

The startup boom in LATAM

Automation of the commercial process: Main advantages in your company

Problems of not having commercial objectives: Selling just to sell

Autonomous vehicles in warehouse management

MySpace case: Evolution of social networks

What are the main marketing channels?

The role of the commercial director in software companies

How to develop the sales funnel in your company?

BBVA case: banking innovation

Ways to improve the logistics last mile

Buyer persona in the logistics sector: How to define it?

Challenges in your software company: What are the main ones?

How do processes eliminate information silos?

What are the advantages of consultative selling?

How to apply inbound marketing in construction?

How to link NFTs to your marketing strategy?

Problems of acquiring software without knowing it in detail

The role of middle managers in organizational change

Consultative selling in logistics: Understanding customer needs

The importance of ROI in marketing

The role of sales in the healthcare industry

Freelancer case: the role of crowdsourcing

Recruitment: Nawaiam's offer

Traceability in logistics. Why is it important?

Yahoo! case: the fall

Female leadership in companies throughout history

Outsourcing logistics services: Advantages and disadvantages

Pharma 4.0: How technology is revolutionizing the pharmaceutical sector

5 ways to make your marketing agency more efficient

Why is quality contact information so important?

Risks of not having a sales team in your software company

Ottaa Project case: inclusive technology

Types of customers in the development industry: why is it important?

Self-implementable software tools. What are they?

BIM methodology: advantages and disadvantages

Work progress certification: its importance in the construction industry

Training school in your IT company: Advantages and disadvantages

Natura case: sustainable marketing