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A company focused on developing solutions of genuine value to other companies. We are passionate about transforming the way people work, optimizing processes and promoting business growth.

Blog Post by Drew's editorial team

Mar 23, 2024 3:23:42 PM3 min read

Market Penetration Strategies: Concept and Examples

In today's bustling business world, competition among companies in various sectors and industries is increasingly fierce. In this context, every organization faces the urgent need to think about and ...
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Jun 24, 2023 11:00:00 AM6 min read

What does resistance to change mean?

Resistance to change, in the corporate sphere, is the situation in which a company needs to change certain practices that are outdated in the current era, but for some reason, whether it be fear or ...
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Jun 23, 2023 6:54:49 PM2 min read

Accrued vs. Perceived

Accrual and perceived basis are two criteria used for income and expenses in financial management. Accrual basis refers to a right or obligation that has been incurred but not yet received or paid. ...
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Jun 15, 2023 3:11:56 PM6 min read

What is a cause and effect diagram and what is it for?

A cause and effect diagram is a visual tool used to logically organize the possible causes of a specific problem or effect by graphically displaying them in greater detail, suggesting causal ...
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Jun 5, 2023 10:38:00 AM4 min read

What is chat GPT?

The software model known as Chat GPT is a tool that functions through interactive conversation. The dialogue format enables Chat GPT to ask follow-up questions, acknowledge errors, challenge ...
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Jun 5, 2023 10:38:00 AM3 min read

Organizational Levels: Differences and Functions

Organizational levels represent the three management levels commonly used in most businesses: lower-level management, middle-level management, and upper-level management. They are classified based on ...
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Jun 3, 2023 10:37:32 AM3 min read

Formal Communication vs Informal Communication

Communication plays an essential role in our lives, starting from the time primitive humans began transmitting messages through symbols. Those symbols evolved into ideograms, and these, becoming ...
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Nov 22, 2022 3:34:00 PM3 min read

What is IoT?

IoT, for its acronym"Internet of Things", is a network of physical objects which can be connected through sensors and software to exchange data with devices and systems through the Internet.
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Nov 22, 2022 3:33:00 PM4 min read

What is the Burndown chart?

The Burndown chart is a type of graph used fundamentally in agile methodologies, especially in Scrum, to verify the status of the progress of a Sprint. It is characterized by allowing the ...
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Nov 21, 2022 3:33:00 PM3 min read

BDR: what is the function of this sales role?

A Business Development Representative (BDR) is an expert in charge of selling products or services to other companies. This person is responsible for creating new leads and making sure current ...
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Nov 21, 2022 3:00:00 PM3 min read

SDR: what function does this role have in sales?

A sales development representative (SDR) is an inside agent who handles scope, prospecting and qualifying leads. SDRs, unlike BDRs, focus on closing deals, but rather on contacting as many potential ...
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Nov 18, 2022 11:00:00 AM4 min read

What is a macro process?

In process-based management, a macro process is a collection of mid-level processes. They are often the core activities of organizational functions within the business and could be a collection of ...
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Nov 17, 2022 3:27:00 PM11 min read

What are indicators?

Indicators can be defined as data that reflect the variations, progress, risks, and consequences of the actions that are executed by management and in the areas of a company. They help to measure, ...
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Nov 17, 2022 3:26:00 PM4 min read

Process structure

A process structure is characterized by management focused on the final delivery of products or services through work organized by processes throughout the entire value chain.
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Nov 16, 2022 3:00:00 PM6 min read

Formalization of processes

In the business world, there are different ways of carrying out a task, each company has its ways and protocols. When we talk about processes, the broad definition tells us that a process is ...
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Nov 16, 2022 3:00:00 AM4 min read

Difference between process and procedure

It is common for processes and procedures to be confused, but they do not mean the same thing. The definition of a process used by the Oxford dictionary describes the following statement: a process ...
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Nov 15, 2022 3:00:00 PM9 min read

What is a process map?

A process map, which is a process-based management tool, can be thought of as a synonym for a flowchart. It is a graphic scheme or diagram that shows how the processes of a company work and ...
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Nov 14, 2022 3:16:46 PM1 min read

What is a software map?

A software map is a diagram of the technological management systems, oriented to execute different operations or decision-making used in a company. It translates what needs to be done on a digital ...
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Nov 14, 2022 3:15:42 PM4 min read

Digitization vs. digital transformation

Digitization and digital transformation are concepts that are often used as synonyms but they are not. It is one thing to digitize and quite another to carry out a digital transformation. As a ...
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Sep 27, 2022 12:27:53 PM2 min read

What is a critical process?

A critical process is defined as a process that has priority over others, either because its importance is greater or because it has certain flaws that must be modified. Critical processes are those ...
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Sep 27, 2022 12:25:50 PM3 min read

What is the Fibonacci sequence?

The Fibonacci sequence is an infinite succession of natural numbers, first described by the Italian mathematician Fibonacci in the 13th century. This number series begins with 0 and 1, continuing ...
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Sep 10, 2022 3:59:25 PM4 min read

Project Managers: What is their role in project management?

Project Managers are the people in charge of the correct execution of a project. Therefore, they are the ones who must lead the team so that the project is completed, they are in charge of ...
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Sep 10, 2022 3:59:16 PM3 min read

What is a sprint?

A sprint is defined as a work cycle in the Scrum methodology, in which certain activities are planned and completed. Therefore, it is a predetermined interval of time in which the team works, during ...
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Sep 10, 2022 3:58:58 PM4 min read

Difference between process and project

In business management, there are often two terms that, although visibly different, are often confused or misunderstood. These concepts are process and project. Projects are sets of tasks that are ...
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