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Drew's editorial team
Hyperautomation: The Next Step in Operational Efficiency
Hyperautomation is transforming the way companies operate. It’s no longer just about automating simple tasks: today, organizations can automate entire processes, connect systems, make intelligent ...
Impact Metrics: Measuring And Monetizing Your Corporate Purpose
Today more than ever, companies are called to play an active role in building a more equitable and sustainable world. Business success is no longer defined solely by profit margins, but also by the ...
Mental health programs: Building healthier workplace environments
In today’s dynamic corporate landscape, leaders face constant challenges in maintaining and elevating their organizations’ competitiveness. One critical factor often overlooked in this effort is ...
ERP: The integrated system to manage your entire company
In today’s dynamic business environment, having an ERP system has become essential for managing all organizational processes efficiently and coherently.
Hyper-personalization: Unique experiences for each customer
Today’s consumers are no longer just looking for products — they want to feel understood. In this context, hyperpersonalization powered by AI and real-time data enables companies to anticipate ...
AI Agents: Towards automation with discretion and autonomy
Business automation has come a long way. From the first macros that simplified repetitive tasks to the adoption of RPA (Robotic Process Automation) in administrative processes, the promise has always ...
Project Management: from planning to actual execution
In an increasingly dynamic and complex business environment, coordinating teams, resources, objectives, and timelines has become a strategic priority. This is where Project Management in business ...
ABM: Hyper-personalized marketing for key accounts
The pressure to stand out in saturated markets forces B2B companies to be more selective and precise in their actions. Faced with this challenge, Account-Based Marketing (ABM) emerges as an ...
Lead Scoring: Prioritize your leads with data and strategy
In markets where competition for prospects’ attention is increasingly fierce, organizations need tools that help them invest time and resources in the most promising opportunities. One of the most ...
What Is Machine Learning?
Machine learning has become one of the fundamental pillars of modern technology. This branch of artificial intelligence allows machines to learn from data and make decisions based on identified ...
What Is an Empathy Map? A Guide to Create One
In the world of marketing and customer experience, deeply understanding consumers is essential for creating effective strategies. A powerful tool to achieve this level of insight is the empathy map. ...
User-Generated Content: What It Is and How to Use It to Your Advantage
In today’s digital era, user-generated content (UGC) has become a powerful tool for companies seeking to connect authentically with their audience. This type of content not only strengthens consumer ...
Occupational Burnout: What It Is and How to Combat It
Workplace burnout, also known as professional exhaustion syndrome, is a growing issue in today’s work environment. Characterized by physical, emotional, and mental exhaustion caused by chronic ...
What Is a Virtual Advisor?
Virtual advisors are a technological tool increasingly used across various sectors. In this article, discover what they are, how they work, and what their benefits and challenges are.
Business differentiation: The key to competing better
In a business environment shaped by globalization, digital transformation, and an increasingly saturated market of products and services, being competitive is no longer enough—standing out has become ...
Metaverse and strategy: How to innovate with virtual worlds
The rise of virtual worlds and the metaverse is transforming how companies interact with customers, employees, and strategic partners. This evolution is not just a technological trend—it represents a ...
Logistics 4.0: E-commerce in motion
In the competitive world of e‑commerce, intelligent logistics has become a crucial factor for achieving operational efficiency and meeting increasing consumer expectations. In this new digital era, ...
Prospecting and forecasting: AI-Driven sales
What if you could predict your next sales with accuracy?
What does resistance to change mean?
Resistance to change, in the corporate sphere, is the situation in which a company needs to change certain practices that are outdated in the current era, but for some reason, whether it be fear or ...
Accrued vs. Perceived
Accrual and perceived basis are two criteria used for income and expenses in financial management. Accrual basis refers to a right or obligation that has been incurred but not yet received or paid. ...
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What is a cause and effect diagram and what is it for?
A cause and effect diagram is a visual tool used to logically organize the possible causes of a specific problem or effect by graphically displaying them in greater detail, suggesting causal ...
What is chat GPT?
The software model known as Chat GPT is a tool that functions through interactive conversation. The dialogue format enables Chat GPT to ask follow-up questions, acknowledge errors, challenge ...
Organizational Levels: Differences and Functions
Organizational levels represent the three management levels commonly used in most businesses: lower-level management, middle-level management, and upper-level management.
Formal Communication vs Informal Communication
Communication plays an essential role in our lives, starting from the time primitive humans began transmitting messages through symbols. Those symbols evolved into ideograms, and these, becoming ...
What is IoT?
IoT, for its acronym"Internet of Things", is a network of physical objects which can be connected through sensors and software to exchange data with devices and systems through the Internet.
What is the Burndown chart?
The Burndown chart is a type of graph used fundamentally in agile methodologies, especially in Scrum, to verify the status of the progress of a Sprint. It is characterized by allowing the ...
BDR: what is the function of this sales role?
A Business Development Representative (BDR) is an expert in charge of selling products or services to other companies. This person is responsible for creating new leads and making sure current ...
SDR: what function does this role have in sales?
A sales development representative (SDR) is an inside agent who handles scope, prospecting and qualifying leads. SDRs, unlike BDRs, focus on closing deals, but rather on contacting as many potential ...
What is a macro process?
In process-based management, a macro process is a collection of mid-level processes. They are often the core activities of organizational functions within the business and could be a collection of ...
What are indicators?
Indicators can be defined as data that reflect the variations, progress, risks, and consequences of the actions that are executed by management and in the areas of a company. They help to measure, ...
Process structure
A process structure is characterized by management focused on the final delivery of products or services through work organized by processes throughout the entire value chain.
Formalization of processes
In the business world, there are different ways of carrying out a task, each company has its ways and protocols. When we talk about processes, the broad definition tells us that a process is ...
Difference between process and procedure
It is common for processes and procedures to be confused, but they do not mean the same thing. The definition of a process used by the Oxford dictionary describes the following statement: a process ...
What is a process map?
A process map, which is a process-based management tool, can be thought of as a synonym for a flowchart. It is a graphic scheme or diagram that shows how the processes of a company work and ...
What is a software map?
A software map is a diagram of the technological management systems, oriented to execute different operations or decision-making used in a company. It translates what needs to be done on a digital ...
Digitization vs. digital transformation
Digitization and digital transformation are concepts that are often used as synonyms but they are not. It is one thing to digitize and quite another to carry out a digital transformation. As a ...
What is a critical process?
A critical process is defined as a process that has priority over others, either because its importance is greater or because it has certain flaws that must be modified. Critical processes are those ...
What is the Fibonacci sequence?
The Fibonacci sequence is an infinite succession of natural numbers, first described by the Italian mathematician Fibonacci in the 13th century. This number series begins with 0 and 1, continuing ...
Project Managers: What is their role in project management?
Project Managers are the people in charge of the correct execution of a project. Therefore, they are the ones who must lead the team so that the project is completed, they are in charge of ...
What is a sprint?
A sprint is defined as a work cycle in the Scrum methodology, in which certain activities are planned and completed. Therefore, it is a predetermined interval of time in which the team works, during ...
Difference between process and project
In business management, there are often two terms that, although visibly different, are often confused or misunderstood. These concepts are process and project. Projects are sets of tasks that are ...