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Drew's editorial team
How to apply inbound marketing in construction?
Companies in the construction industry are in constant transformation, especially from the digitization of processes. That is why business leaders are challenged to update their marketing strategy to ...
How to link NFTs to your marketing strategy?
Non-fungible tokens are digital assets that include unique and unrepeatable content and it is no coincidence that they have become a trend in recent years. They obey blockchain technology and have ...
Problems of acquiring software without knowing it in detail
Many times in the impulse to digitize processes due to the strong rise of new technologies in business environments, we can come across serious problems in acquiring software just because we have not ...
The role of middle managers in organizational change
The most successful modern organizations rely on middle managers to promote change management. The role of middle managers today has become the link between senior management and employees like never ...
Consultative selling in logistics: Understanding customer needs
The logistics industry constantly faces various challenges that make companies in the sector have to seek innovation to stay in the race, providing the best delivery service to the customer. The ...
The importance of ROI in marketing
When a company invests in something, it seeks to obtain a satisfactory cost-benefit. In marketing strategies, this should happen frequently, mainly because there are several strategies in which to ...
The role of sales in the healthcare industry
The health industry in the world has been highly questioned in recent times, especially since the outbreak of the pandemic, since it began to reveal various flaws in the health system that ended up ...
Freelancer case: the role of crowdsourcing
In recent times, the term Freelancer has become viral to designate people who work independently collaborating for different companies under the subcontracting modality. Companies become customers of ...
Recruitment: Nawaiam's offer
Have you ever wondered when attending a traditional job interview that someday human resources recruiters would evaluate your skills through a video game? Probably not, right? Well, Nawaiam's offer ...
Traceability in logistics. Why is it important?
Traceability in logistics is like having a radar of the product and it has to do with customers since they are the ones who drive it the most. Knowing where a product is in the shipment ensures that ...
Yahoo! case: the fall
In the early days of Internet search engines and email pages, Yahoo! was one of the giants. From the beginning, it was outlined to achieve a great future, but due to bad decisions made throughout its ...
Female leadership in companies throughout history
Undoubtedly, the female presence in the business world is gradually climbing positions, since preconceived ideas about women in the home ceased to be a conditioning parameter for female ...
Outsourcing logistics services: Advantages and disadvantages
Nowadays, many companies are outsourcing their logistics services to take advantage of the cost-saving advantages it provides. Even so, for outsourcing to be effective in logistics, it must be ...
Pharma 4.0: How technology is revolutionizing the pharmaceutical sector
The new technologies introduced by the digital revolution are changing the business paradigm of industries, providing a variety of advantages to optimize processes that in the past used to be manual ...
5 ways to make your marketing agency more efficient
Marketing agencies are well aware that higher efficiency ratios and agency productivity lead to profit. But these are tough times for marketers and it's not that easy to tell. Thanks to the rapid ...
Why is quality contact information so important?
Today, from the advancement of user and information privacy, there was discredit toward obtaining digital data. Therefore, all cell phones that have the IOS 14 operating system onwards are prohibited ...
Risks of not having a sales team in your software company
Generally, software companies are born with technical profiles, whose professionals have often started working as developers for other companies or are taking their first steps in the business world ...
Ottaa Project case: inclusive technology
A few days ago, the entertainment world was moved by the news of Bruce Willis' retirement from acting due to the unexpected diagnosis of aphasia he received. Aphasia is a progressive and degenerative ...
Types of customers in the development industry: why is it important?
In the construction industry, where development companies are framed, changes were seen in the way of managing customers. These are never the same but are classified into different profiles. It is ...
Self-implementable software tools. What are they?
Many companies are looking for ways to implement technology as cheaply as possible. Within the large category of digital tools, this may mean turning to self-implementable software. However, how do ...
BIM methodology: advantages and disadvantages
Many commercial buildings and projects in the construction industry have many individual services, trades, and systems related to project monitoring that needs to fit within the building and come ...
Work progress certification: its importance in the construction industry
In the construction industry, there are various legal components necessary to legitimize the project of a work and its construction. In this article, we are going to focus particularly on the work ...
Training school in your IT company: Advantages and disadvantages
The business world demands increasingly complete skills from its employees to keep up with the constant changes in the market. For this reason, companies are concerned about developing a business ...
Natura case: sustainable marketing
Personal care and skincare have always been a topic that involves a large part of the population, and to meet these demands, some companies are dedicated to it.
Process design: where to start?
Process design is the stage of process management that is generated after the analysis of the current process. It represents the act of transforming the vision, objectives, and available resources ...
How to align the areas of marketing and sales in the software industry
In previous articles, we have talked quite often about aligning marketing and sales in companies in all industries in general. We conclude that marketing must maintain fluid communication with the ...
Impact of the war for multinationals in Russia
The news about the war between Russia and Ukraine does not stop, every day we hear of new attacks on cities or see waves of people fleeing to new places to take refuge. This is the reality of the ...
Case study Ayres del Champaquí: More than guests
Ayres del Champaquí is a boutique hotel located in Villa General Belgrano, Córdoba; it opened to the public in 2014 and, in less than eight years, it has enlarged its premises to offer more services ...
Geothermal energy: building from sustainability
Lately, there is a lot of talk about renewable energies to reduce the environmental impact that the industrial revolution, throughout its stages of innovation, has been generating on the planet ...
Software industry: How to retain your employees
Digitization, new technologies, and virtuality to which we have become accustomed in the last few years have pushed us to depend more and more on programs that make all our mobile devices and ...
Main communication channels in the logistics industry
The transportation sector in the logistics industry faces sustained and unprecedented digital disruption as new technologies emerge, rapidly evolving customer preferences, and new competitors ...
Is going back to the office still a challenge for companies?
After more than two years of the pandemic, it seems that life is slowly getting back to normal. For a long time, when we still didn't have vaccines, some people talked about a "new normality". Today, ...
What are the risks of having just one customer?
Often, many SMEs start their business with a small customer base, if not with just one customer. Although it is normal to start small in the management of the business world and having few customers ...
Polaroid case: the importance of knowing your customers
Photography lovers will surely remember the Polaroid brand. Perhaps it was not a great competitor of companies like Kodak or Agfa, but it knew how to position itself in the market based on a ...
Fee setting in marketing agencies: Top tips
A pricing strategy refers to the methods by which companies define the sales price of their products or services. It is a common misconception that profit is the main driving factor in pricing. While ...
Pros and cons of hybrid work in IT companies
With the pandemic, hybrid work began to gain notoriety in companies of different sectors. Working from home with an internet connection was the only option in times of coronavirus isolation for many ...
Charging by hour: main drawbacks
Most companies in the consulting industry provide their services by the hour, and customers accept this form of business transaction because they are historically accustomed to paying for services by ...
Colgate case: failed product diversification
We're all familiar with Colgate products, but few know that in the 1980s, the renowned oral health company entered the food market with a product that failed to catch on. This is what is known as ...
Sustainable fashion: what does it involve?
The term sustainable fashion is gaining more and more notoriety. The textile industry was revolutionized by the appearance of this concept, which represents an ecological vision and conscious ...
How to encourage in-office work in software companies
Most software companies have supported remote and hybrid work modalities since the pandemic set in, and even today, when we are much closer to overcoming it and designating COVID under the name of ...
4 sales strategies for real estate
Each market has its particularities. The real estate sector is no exception. How to sell in the real estate market and make sure you are successful? That is what this article is going to be about. ...
Break-even point: How much should you produce?
The break-even point is the combination of key values that will show you how much monthly income you need to meet to cover all the fixed and variable costs of your company. It is a calculation to ...
Blind business? The 6 main causes of lack of control
There are many business projects and companies that arise every day around the world. Many entrepreneurs put large amounts of capital and energy into building a business that is prosperous and makes ...
The importance of conducting an internal audit
The incessant activity that exists in companies makes it necessary to constantly supervise, through an internal audit carried out by administration personnel, the different operations of the ...
20 recommended playlists for the office (Spotify)
Music is a perfect company at any time and occasion of the day, and for work time in the office, it is very important. Music helps stimulate the brain, and during working hours it can become a great ...
Everything you need to know about business processes
Whether you're a small business owner, startup founder, or executive at a large company, a business process can send your business into ruin. In the old days, you could assign tasks and expect them ...
How to create a go-to-market strategy - 2021 Guide
If you are looking to start or expand your business, you must have a clear understanding of how to enter and grow within your chosen market. This requires you to take what you have learned during ...
Map of strategic groups: how they work and what they are for
To explain what strategic groups are, we think the best way is to do it with Michael Porter's definition: “the set of companies in an industry that follow the same or a similar strategy in all ...
Advantages and disadvantages of the Scrum methodology
As we have already told you in other articles, project management is supported by the use of different methodologies to increase efficiency and reduce errors, that is, to improve productivity. There ...
Main elements of a business plan
In previous articles, we have already told you what a commercial plan is and why you should have one. That is why, in today's article, we are going to refer to the elements that should constitute it, ...
What is the web3?
The web has always been a living organism that since its inception has gone through changes, advances, and improvements that have led it to become what we know today as such. Technology has ...
The role of processes in defining objectives
Process management provides multiple benefits for business performance since by organizing activities by processes it is much easier to monitor them, through indicators, while meeting objectives ...
Quick guide to creating a business plan (updated)
As it is usually something complex to do, it is essential to end the year with a commercial plan already defined for the next year.
Segway Case: poor value proposition
At the time, the Segway revolutionized the transportation market by being the first gyroscopic electric transportation device with a computer-controlled self-balancing device and two side wheels. ...
75 Gmail keyboard shortcuts that will help you save time
In all programs today there are "shortcodes", passing through Windows, iOS, Excel, Word, and of course... Gmail. In our particular case, we use it actively, and we even keep it up to date as a task ...
Main strategies for your consulting company: 5 keys
Having action strategies is essential in all types of business, whatever the field. Why? Because if we have a proposed strategy, it means that our company has a course, that is, it has set goals and ...
The changes that industry 4.0 brings
Keep in mind that Industry 4.0 changes the way we work. Although no one knows what the future of employment will be in a decade, thanks to Industry 4.0 productivity will probably grow by leaps and ...
Importance of Industry 4.0 in companies
In recent years, a new industrial paradigm called Industry 4.0 began to germinate among emerging technologies, which was responsible for bridging the gap between humans and machines, as had only been ...
The importance of maintenance in your logistics company
Both in everyday life and the business world, for things to work properly, we must provide them with regular maintenance. We all know how delays in any part of the supply chain can cause major ...
What is market segmentation? The ultimate guide
Have you ever wondered what distinguishes Amazon? What makes them "highly competitive businesses"? Market segmentation is the answer.
5 strategies to sell more in your business
In any company, the objective that moves the entire structure is obtaining profits or income. But of course, to achieve this, you have to work hard and constantly on sales strategies. It will be ...
What is the bottleneck in your company?
It is important to understand that in every production process there are phases or stages that make it up, therefore when we speak of BOTTLENECK we are referring to one of those stages of the ...
How to carry out the correct post-sale management in your construction company?
At present, despite the importance of achieving lasting relationships with loyal customers, many companies in the construction industry still focus their efforts and time on generating strategies to ...
Creative process in marketing agencies: Advantages
The creative process in marketing agencies is more of a daily discipline work than a stroke of inspiration, for this reason, it is not a simple matter because it must be worked and fine-tuned every ...
3 advantages of establishing clear objectives in my company
Establishing clear objectives in a company is essential for it. Objectives help us direct our actions so that everything we do within a set period, directs us to the realization of that or those ...
Process optimization: what is it? Advantages, steps and more
If you have been reading our articles, by now you know that processes must always work at their best. Efficiency has a direct impact on the productivity of workers using these processes. What happens ...
Macro processes: How the areas communicate and articulate
For many years, the structural design of companies had not evolved about the requirements of the organizational approach. A new concept of organizational structure is now defined that considers that ...
Digital literacy in your company: why is it important?
We have been incorporating new terms into our lexicon for a long time, in terms of information technologies of the so-called digital revolution. In this regard, one of the most viralized is digital ...
How to budget a project? General tips
Determining a budget is about contemplating the forecast of income and programming of expenses during a certain period. Knowing how to budget a project is not an easy task, since it will depend on ...
Why active listening could benefit your sales team?
The concept of active listening was first developed by the psychologist Carl Rogers and it refers to a series of behaviors and attitudes that prepare the receiver to listen, concentrate on the ...
Top 8: the most creative commercials in history
We regularly talk about creativity, but what is creativity? How can we identify that something is creative, especially when we talk about commercials that have left a mark? Keep reading and know the ...
What is the role of marketing in construction?
Construction companies in the construction industry work on construction projects that last for a certain period, with specific objectives that must be met within that established period. But before ...
How to use monday.com: Step by step to create your first board
As we have already mentioned in other posts, Monday.com is a platform that allows you to track your projects and those of your company, manage all kinds of processes and have a panoramic view that ...
10 keys to a successful real estate sale
Currently, the real estate market is synonymous with new challenges. This real estate market has its own rules, in which the real estate professional cannot be improvised, but an agent of change in ...
Work teams: the importance of assigning a person in charge
How many times has it happened to you in your company that the time comes when a task must be completed must be delivered and it is not ready? How many times have you needed to know some specific ...
Demand forecasts to optimize inventory levels
When we talk about demand forecasts, we refer to estimates of sales of a product during a certain time in the future. Executives first estimate demand across industries or markets and then predict ...
HR: how productivity impacts talent retention
It is essential to understand that business productivity can be defined as the result of the actions that must be carried out to achieve the company's objectives, in addition to a good working ...
Top 10 NPS best practices to make visible in 2020
“I am a big believer in NPS. Provide a north star so everyone in the company understands how well we're doing and how many people are actively recommending us. It's a big gold bar. We're not happy if ...
Dashboard: key indicators for decision making
For the optimal decision-making of any company, it is necessary to resort to a management tool that provides you with help in monitoring the activities of your team and its evolution over time. We ...
Management by processes vs. functional management
Vertical or horizontal structure? In the business world, there are various ways to manage the objectives and activities of an organization to achieve a prominent and competitive position in the ...
Caterpillar Case: Process improvement with Lean
Caterpillar is one of the world's largest manufacturers of construction machinery and mining equipment, diesel engines, and industrial gas turbines. As it could not be otherwise, it is currently ...
Virtual wallets: How do they benefit your business?
Virtual wallets are very common today since it is possible to carry out online transactions. In addition to representing another payment facility, it guarantees certain security for people by ...
TOP 10: the KPIs that every company should measure
Organizations around the world are emphasizing how to retain the best talent in the market. As they grow, they're looking for ways to show prospective employees that it's a great place to work and ...
The main problems of not having your systems integrated
One of the many struggles every growing company faces is choosing the best system to manage its business operations. At first, buying several stand-alone tools may seem cheaper and more effective ...
Products: how to establish a procedure for quality control
There's nothing better than knowing that your customers are happy with a product they have just bought from your company. There's nothing more fulfilling than customers expressing their gratitude to ...
Problems in the commercial area that are causing you to lose sales
Regardless of what type of industry your company is in or what its size is, you will face new challenges every day that are unique to your company and your customers. What we're going to tell you is ...
3 key strategies to generate demand
Customers can arrive alone but for this, we have to speak their same language, one that appeals to what they need and want to know about our offer.
Sales goals: What are they and how to set them correctly?
Companies commonly set objectives to be developed and met within a certain period, but for this to happen they cannot be planned randomly and without considering the processes that will carry out the ...
Impact of technology on logistics
The evolution of logistics technology is pushing boundaries and changing the way the world does business. Today, we are used to everything being online and at our fingertips for immediate access. For ...
Construction project management: 5 strategies for managers
Construction project management differs from a typical project management role in other industries. According to The Construction Management Association of America, construction project managers have ...
Cost Drivers: How much money do I need in my metalworking company?
"Cost drivers" also known as inducers or cost factors are the direct cause of a cost and their effect is on the total cost incurred.
Collaboration tools: benefits and key features
Today, teams are often not located in one place, they are distributed geographically, which can be a challenge for companies. According to some surveys conducted, about 53% of companies worldwide ...
How to promote your consulting services?
Do you have a consulting company? This article is for you. A person who has a consulting company is a person who has a vision, who is always working in advance to be able to give the best and the ...
Main problems in product distribution logistics
The product distribution logistics market is in constant transformation at a global level. It is for this reason that companies currently face different problems that represent real challenges to ...
Family and friends: Pre-sales in the construction industry
Whenever a company has the development of a project in its plans, one of the issues that must be resolved in advance is its financing. Those who are interested in developing it may have the knowledge ...
Complete guide: statistical process control on the assembly line
Statistical Process Control (SPC) is a methodology used in industry to measure and control quality during the manufacturing process. Quality data in the form of product or process measurements is ...
5 recreational activities to relax in the office
We spend many hours of the week at work. To get out of the daily routine a bit, there must be moments of relaxation in the workplace so that workers can relax, distract their minds, do something ...
Construction schedule: projects on time and budget
Scheduling is one of the basic concepts of project management in construction. When approached skillfully and thoroughly, effective scheduling can shorten construction duration and reduce project ...
10 ways to start a successful sales call
How do you feel when sellers call you that out of the blue? You have to stop everything you're doing and attend to them, or the simplest way: you don't answer. But most of the time you get a call ...
Ranking of online meeting tools (Updated 2024)
Due to the measures taken by the governments of different countries in the world, many companies have had to modify their way of working in their respective offices, factories, etc., and have started ...