%20(1).jpg?width=300&name=wp9131686%20(1)%20(1).jpg)
Drew's editorial team
From Closure to Beginning: How Your Yearly Review Drives 2026
Closing a fiscal year is not the end of the road, but the starting point for what comes next. More than an accounting exercise, the annual close represents a strategic opportunity to review, learn, ...
Adaptive leadership: how managers should guide the year-end closing
In today’s fast-changing and challenging business landscape, leadership goes far beyond supervising results or meeting quarterly goals. True leaders stand out in moments of greatest pressure—when ...
How to define effective business goals for 2026
The speed of change in the business world demands more than adaptability: it requires purpose and planning. Establishing well-defined business objectives for 2026, aligned with the overall strategy, ...
-2.webp?width=400&height=220&name=conos-de-crecimiento-multicolores%20(1)-2.webp)
Sales Funnel: How To Adjust Your Marketing Funnel
In today’s environment, optimizing the sales funnel is critical for efficient growth. Before planning for the new year, it’s essential to thoroughly review the commercial and marketing funnel: detect ...
Commercial Review 2025: What Worked and What Didn’t
The year 2025 represented a transformative period for the business world. Organizations faced significant changes in consumer behavior, technological adoption, and market regulations. As we look ...
Operations Audit: Detect Bottlenecks Before Planning
In an increasingly competitive business environment, operational efficiency has become a key factor for maintaining profitability and market responsiveness. Many organizations in Latin America focus ...
Content-Based Content: Attract, Nurture and Close Sales
In the digital marketing universe, one of the most powerful keys to creating content that truly makes an impact lies in understanding user search intent. It’s no longer enough to produce “attractive” ...
Leadership Team Alignment: Key to an Effective Results Review
Results reviews are strategic moments in an organization’s life. They are not just about analyzing numbers or reporting progress — they are opportunities to pause, reflect, debate, and collectively ...
How to create useful chatbots (and when to switch to humans)
In the digital age, where efficiency and customer experience make all the difference, chatbots in customer service have become strategic allies for companies looking to optimize processes and enhance ...
AI Agents in the Enterprise: From Support Tool to Co-Worker
For years, artificial intelligence was understood mainly as a set of tools designed to support specific tasks—automating processes, generating reports, or answering basic queries. However, 2025 ...
Innovation models in Latin America that are shaping the future
In today’s competitive global landscape, business innovation in Latin America (LATAM) has emerged as a transformative force capable of redefining entire industries. As emerging economies gain ...
How to Conduct a Business Financial Review: Keys to a Successful Business
The closing of the fiscal year is a defining moment for any organization. Conducting a thorough business financial review not only provides a clear understanding of the company’s current financial ...
AI to improve customer experience (without dehumanizing)
In recent years, artificial intelligence (AI) has evolved from a technological promise to an essential tool for optimizing customer experience (CX). However, its implementation brings a key ...
Metrics that do matter when evaluating your business performance
Measuring is essential for growth, but not every number reflects the true reality of an organization. Many companies get caught up in so-called vanity metrics — figures that look impressive in a ...
Internal Process Review: Detect Hidden Inefficiencies
An organization’s efficiency doesn’t depend solely on its products or services—it also relies on how effectively the tasks that make them possible are managed. Often, inefficiencies remain hidden ...
Ethical Artificial Intelligence: A Challenge for Companies
Artificial intelligence has ceased to be a futuristic concept and has firmly established itself in the daily operations of thousands of companies. From algorithms that segment audiences in digital ...
KPI Analysis: From Data to Strategic Decisions
In a business world saturated with information, the real challenge is not obtaining data but transforming it into decisions that drive growth. KPI analysis (Key Performance Indicators) has become the ...
Operations Audit: Detect Bottlenecks Before Planning
In an increasingly competitive business environment, operational efficiency has become a key factor in sustaining profitability and market responsiveness. Many organizations in Latin America focus ...
Executive Team Alignment: Key to an Effective Results Review
Results reviews are strategic moments in the life of an organization. They are not just about checking numbers or reporting progress, but about pausing to reflect, debate, and collectively decide the ...
-1.webp?width=400&height=220&name=ciberseguridad-impulsada-por-la-ia-y-autenticacion-biometrica%20(1)-1.webp)
Protect Your Model: Security and Privacy in AI Projects
Artificial intelligence (AI) has become a key driver of business transformation: it boosts efficiency, enables trend forecasting, and opens new growth opportunities. However, alongside its benefits, ...
From Idea to Viral: Boost Your Creativity with Generative AI
In the fast-paced universe of digital marketing, speed and originality make the difference between content that goes unnoticed and content that goes viral. Today, generative AI stands out as the ...
Circular Economy in Manufacturing: Models and Benefits
In an increasingly demanding global market, the manufacturing industry faces a dual challenge: maintaining competitiveness while responding to the growing demand for sustainability. In this context, ...
Expand the Team, Enter a New Market, or Broaden the Offering?
In today’s dynamic business landscape, strategic expansion has become a top priority for organizations seeking sustainable growth. As a manager, identifying the most effective ways to scale a company ...
Five High-Potential Businesses in Mexico City for 2025
Mexico City has consolidated itself as one of the most dynamic entrepreneurial ecosystems in Latin America. Driven by technological innovation, shifts in consumer habits, and an ever-evolving urban ...
Commercial Strategy: How to Adjust Course to End the Year Strong
The second half of the year is often decisive for sales teams. Goals that seemed achievable in January may become uncertain by mid-year, especially in volatile economic contexts, with more cautious ...
Industrial Companies: How to Evaluate Plant Productivity
In industrial environments, every second counts. The efficiency with which a plant transforms inputs into final products directly impacts costs, competitiveness, and the ability to respond to market ...
Before Scaling: Identifying Your Business’s Key Processes
Scaling a business is not just about selling more, hiring more, or opening new branches. It is, above all, about multiplying what already exists. And if what exists is disorganized, poorly defined, ...
Is It Time to Diversify or Consolidate Your Business?
Every company, at some point in its development, faces a strategic crossroads: expand into new markets or strengthen its current position? This decision can make the difference between sustainable ...
Strategic Planning: The Key to Sustainable Growth
When a company moves beyond its foundational stage, a new challenge arises: sustaining growth without losing direction. It’s no longer just about having a great product or a motivated team, but about ...
How to Create a Communication System That Works Day to Day
When a company moves past its foundational stage and begins to expand, one of the first signs of growth is the increasing need to organize communication. What was once solved with a quick hallway ...
Digital Nurturing: Strategies That Turn Prospects into Students
In a context where education is increasingly competing in the digital arena, simply capturing the attention of a prospective student is no longer enough. What truly makes the difference is how you ...
The Role of Communication in Leaders Who Drive Autonomous Teams
In increasingly dynamic organizational environments, where decisions must be executed swiftly and talent seeks autonomy, leaders face a new challenge: communicating clearly to enable autonomy without ...
The new B2B customer: What they expect and how to connect with them
In an ever-evolving business landscape, B2B customer expectations have radically changed. According to a Forrester study, over 70% of B2B buyers now expect personalized experiences similar to those ...
Did we deliver as planned? A guide to effective internal audits
In a rapidly evolving landscape, organizations must be agile and adapt quickly. Internal audits become a key tool to evaluate whether implemented actions are aligned with strategic goals. For a ...
Generative AI: How this technology is changing marketing in 2025
Generative Artificial Intelligence (Generative AI) is no longer a futuristic promise reserved for tech companies. In 2025, it has become a core tool in marketing departments across all types of ...
Leadership in the manufacturing industry: Innovation and efficiency
The manufacturing industry is undergoing a profound transformation, driven by technological advances, changing consumer habits, and the need for greater sustainability.
Expanding borders: Internationalization of Latin American companies
In the dynamic and competitive landscape of global trade, Latin American companies are gaining ground as relevant players. Driven by emerging economies, an entrepreneurial mindset, and the pursuit of ...
B2B Commercialization: New trends and digital strategies
B2B marketing is constantly evolving. With digital transformation as a driving force, companies are adapting their strategies to respond to an increasingly dynamic and competitive environment. From ...
Managerial skills: From traditional to modern leadership
For decades, organizational leadership was built on solid but rigid foundations: control, authority, strict planning, and hierarchical structures. Leaders were often distant, unreachable figures who ...
Integrating artificial intelligence into process management
In an increasingly dynamic and competitive business environment, the ability to quickly adapt to technological and market changes has become a decisive factor for organizational success. Today, ...
Project management in 2025: Trends and emerging tools
Project management is in constant evolution, and 2025 is no exception. In an increasingly competitive and dynamic environment, adapting to these project management trends is key to any organization’s ...
How team supervision has evolved in the digital age
In the digital era, team supervision has undergone a deep and ongoing transformation. Technological advancements and the shift to virtual work have forced a rethinking of traditional leadership and ...
AI in business: Transforming decision-making
In today’s environment, artificial intelligence (AI) has become a key driver of organizational transformation. It’s no longer just about task automation—AI is prompting a deep rethinking of how ...
Applied Neuromarketing: Understanding buying decisions
In today’s marketing landscape, understanding what truly drives purchasing decisions is an invaluable competitive advantage. Beyond demographics and traditional market research, applied ...
Revenue Operations: Sustainable and collaborative growth
In today’s fast-paced and competitive business landscape, fully aligning sales, marketing, and customer success functions has never been more crucial. Revenue Operations (RevOps) has emerged as a key ...
Companies accelerate AI investments: savings, efficiency, and new challenges
Artificial Intelligence (AI) is no longer a future promise—it is a present-day reality. Across the globe, companies of all sizes and industries are accelerating their AI investments to boost ...
Walmart to invest over $6 billion in Mexico by 2025
Walmart, one of the global giants in retail, has announced an ambitious investment of over $6 billion in Mexico for the year 2025. This move represents one of the largest foreign capital commitments ...
The unstoppable rise of AI: Business revolution or evolution?
Artificial intelligence (AI) is no longer a futuristic promise—it has become a strategic asset embraced by thousands of companies around the world. From virtual assistants to predictive algorithms, ...
Digital Journey: What You Need to Know to Create Unique Experiences
In the age of hyperconnectivity, every click, scroll, or message represents an opportunity—or a loss—for your brand. The digital Customer Journey is no longer a straight line; it's a web of ...
.webp?width=400&height=220&name=pexels-tiger-lily-4481259%20(1).webp)
Retail on alert: How e-commerce Is redefining consumer behavior
E-commerce continues to transform the retail landscape, pushing companies to adapt to an increasingly digital environment. With sustained growth, technological advances, and drastic changes in ...
Advanced forecasting: Smart inventory to anticipate demand
Today, managers face the constant challenge of balancing supply and demand to optimize their organization’s performance. Advanced forecasting has become an essential tool for those aiming to ...
The art of effective negotiation in competitive environments
In a corporate world where information is just a click away and markets quickly become saturated, the role of the commercial manager is increasingly complex and strategic. Closing sales is no longer ...
Generative AI: The revolution that is changing project management
Generative Artificial Intelligence (Generative AI) is revolutionizing the way companies manage their projects. Thanks to its ability to automate tasks, enhance planning, and optimize resource usage, ...
High-performance teams: Execution-focused culture
In today’s business world, where agility and adaptability are key, high-performance teams make the difference. However, talent alone is not enough: it’s essential to build an organizational culture ...
Data-Driven Strategic Leadership: Generating key insights
In a world where information is power, data-driven strategic leadership has become a key competitive advantage. CEOs and managers who know how to turn insights into concrete actions can optimize ...
Transforming customer experience with user-centered models
Having a good product or service is no longer enough: the true competitive advantage lies in customer experience, understood as the set of perceptions, emotions, and interactions that a person has ...
Hierarchy-Free Companies: Is Leadership Without Leaders Possible?
The traditional concept of leadership—based on pyramid-shaped organizational structures and well-defined chains of command—is being challenged by a new paradigm: horizontal organizational models. ...
Circular Business Models: Transforming Waste into Resources
In a world increasingly driven by sustainability and the efficient use of resources, businesses are challenged to adopt practices that are not only profitable but also environmentally responsible. In ...
Direct Purchases on Networks: The new revolution of social commerce
In recent years, social media platforms have evolved from mere interaction spaces to true digital marketplaces. Social commerce, or commerce through social networks, has grown exponentially, ...
The Impact of Emotional Intelligence on Business Decisions
In today’s business environment—defined by uncertainty and rapid change—emotional intelligence (EI) has emerged as an essential skill for strategic decision-making. Beyond data and rational analysis, ...
E-commerce Trends: Key Factors for Success in 2025
In the fascinating and fast-moving world of e-commerce, constant innovation and adaptation are essential to survive and thrive. As we move into 2025, it is crucial for commercial managers to be ...
Education Trends 2025: Innovations Transforming the Sector
As we move forward into the future of education, it is essential for institutes, universities, and technical education centers to stay at the forefront of educational trends that are redefining the ...
The evolution of consumer connection: Integrating emotional with digital
In today's dynamic and complex environment, the competition to attract consumers intensifies daily. Companies are revolutionizing their approaches to connect with the heart and mind of their ...
How to adjust your retail sales strategy after demand peaks
Special events and holiday seasons represent significant sales peaks for the retail sector but also bring challenges that require adjustments in business strategies. From inventory management to ...
How to Prioritize Projects and Focus Resources at the Beginning of the Year
At the start of each year, small business CEOs face the challenge of defining strategic priorities and efficiently allocating limited resources to maximize business performance. Prioritizing projects ...
Organizational adaptability: The role of Change Management in 2025
Nowadays, an organization's ability to quickly adapt to new circumstances is not just a competitive advantage but an existential necessity. Organizational adaptability has become a fundamental pillar ...
The first 3 steps to ensure success in the execution of your annual plan
In the dynamic business environment, where change is the only constant, the effective execution of an annual plan stands as one of the most challenging tasks for any director. While planning is an ...
Sales execution in Startups: How to create and activate a successful sales process
In the dynamic world of business, one of the most pressing challenges is establishing a sales process in startups that is both effective and sustainable. Often, startups find themselves in a highly ...
Logistics planning for peak seasons: Strategies to maintain efficiency
Business logistics faces significant challenges during periods of high seasonal demand. Whether during holidays like Christmas, mid-year sales, or specific launches, companies must be prepared to ...
How to develop a skills and growth plan for your team in 2025
In a fast-paced and ever-changing work environment, investing in skill development is essential to keeping teams motivated, competitive, and aligned with the company’s strategic goals. Doing this ...
When is the best time to collect feedback from your customers?
In today’s dynamic and competitive business landscape, gathering customer feedback is a critical component for the success and sustainability of any business. Commercial managers, in particular, face ...
Effective virtual leadership: Building an optimal team for year-end success
Leadership in virtual environments has emerged as a key challenge today, especially during crucial periods such as the year-end. This time is critical for meeting objectives, strengthening team ...
Non-Financial Indicators: Key metrics to review for business impact
In today’s dynamic business landscape, leaders face a constantly evolving market that demands a comprehensive and strategic perspective. It is crucial for managers to focus not only on traditional ...
Subscription Economy: The model transforming industries
Over the last decade, the economic paradigm has witnessed a substantial shift. The Subscription Economy, a concept that began with media services and software, is now permeating various ...
How to integrate sustainability into 2025 strategic planning
In today’s business landscape, sustainability is no longer optional—it’s a necessity. Evolving environmental regulations, shifting consumer expectations, and shareholder pressures demand that ...
Inventory control at year-end: How to avoid stock-outs or overstocks
As the year draws to a close, logistics managers face a critical period for inventory management. This time is crucial for avoiding stockouts that could disrupt sales flow or the dreaded overstock, ...
How to plan your business strategy for 2025: Key tools and approaches
Planning your business strategy for 2025 is essential to keep your organization aligned with its goals in an ever-changing business environment. As technology and market trends evolve, so must the ...
Making Planning a Priority for Your Team
In any successful team, planning is a cornerstone that ensures all members are aligned and working towards the same goals. However, implementing a proactive planning culture doesn’t happen ...
Consumer Trends Towards 2025: Data Shaping the Future Market
In a constantly evolving world, consumer trends toward 2025 promise an unprecedented shift in how brands interact with their customers. New technologies, data analysis, and a focus on personalization ...
-2.webp?width=400&height=220&name=Caso-de-estudio-_1_%20(1)-2.webp)
Breaking down annual planning: how to project funds and ensure financial sustainability
Annual financial planning is a critical process for any company aiming to ensure its long-term sustainability and growth. At the heart of this planning lies the accounting department, which plays a ...
Civitatis Case Study: Transforming Tourism with Local Experiences
Civitatis has successfully distinguished itself in the tourism market by transforming the way travelers explore the world, offering authentic and personalized local experiences. Since its founding, ...
Dual Planning: How to Close the Year While Preparing Your Strategy for 2025
At this time of year, many companies face the challenge of managing both project closures and planning for the upcoming cycle. This process, known as dual planning, enables companies to finish the ...
.webp?width=400&height=220&name=DDA7521070018%20(1).webp)
Lessons of the Year: How to learn from the successes and mistakes of your projects
As the year draws to a close, it's time to evaluate the successes and challenges of the projects and campaigns carried out. Taking a thoughtful approach to analyzing achievements and setbacks is ...
Cybersecurity and the SEC: Key Issues for Business Leaders
Cybersecurity is one of the most critical topics in today's business landscape, and the recent update to regulations from the U.S. Securities and Exchange Commission (SEC) underscores the importance ...
Amazon Case: Its long-term planning strategy
Amazon was founded by Jeff Bezos in 1994 in Washington with the goal of creating an online store offering a wide variety of products, with books being the original focus. This initiative was driven ...
Evaluation of objectives in fast growing companies: Keys to stay on track
Rapid growth is an exciting phase for any company, but it also brings a series of challenges for management that can jeopardize long-term sustainability if not properly handled. As a company grows ...
Annual Project Evaluation: How to measure success and adjust expectations
The annual project review is crucial for project management teams to assess performance, identify improvement areas, and align future goals. This article guides you on how to measure project success ...
Discover the Power of the Enneagram in Hiring and Team Building
The employee selection process has evolved over time, incorporating new tools that allow companies to more accurately identify candidates' skills and characteristics. Among these tools, the Enneagram ...
Philips Case Study: Leading the Market with Advanced Healthcare Technology
Without a doubt, Philips is one of the most recognized brands worldwide, with a history that spans more than a century. Over the years, it has evolved and diversified its operations, becoming a ...
Cultural Transformation: Leading Change in Your Organization
Cultural transformation is one of the most significant challenges that organizations face when trying to remain competitive and aligned with their strategic objectives from a human resources ...
The Role of HR in Corporate Strategic Planning
In an increasingly digitalized world, organizations are compelled to rapidly adapt to new technologies to remain competitive. Digital transformation not only involves the adoption of technological ...
Shell case study: Innovating for a clean energy future
In the current context of climate change and sustainability, major energy companies are under pressure to innovate and adapt. Historically known for its focus on fossil fuels, Shell has embarked on a ...
Mindfulness at work: Benefits and implementation techniques
Mindfulness has gained significant popularity in recent years as a practice that promotes concentration, well-being, and mental health. In the workplace, its impact has been notable, allowing ...
Talent management in times of crisis: what businesses need to know
Talent management has always been an essential component for the success of any organization, but during times of crisis, it becomes an even more critical challenge. We understand that businesses ...
The future of work: HR trends for the comings years
In a constantly changing world, the future of work is already here, and HR trends are evolving faster than ever. For managers, executives, and business leaders, staying on top of these trends is not ...
Marketing of the future: The most requested positions
Digital marketing has radically transformed the way companies connect with their customers, opening up a wide range of opportunities in the job market. With the constant evolution of digital ...
How to justify your marketing budget to management?
The marketing department plays a key and essential role within a company, as all its efforts are aimed at attracting, winning, and retaining customers and users. Like any division, in order to ...
Gamification: Motivate your audience and increase engagement
Gamification, or the use of game elements and dynamics in non-game contexts, has become a powerful marketing strategy for motivating audiences and increasing engagement. In an environment where ...
.webp?width=400&height=220&name=DDA7155192376%20(1).webp)
Lego case: A classic that continues to play with innovation
LEGO, the renowned Danish toy company, has shaped the childhood of several generations in the entertainment industry since its founding in 1932. With its focus on quality, creativity, and fun, it has ...
SearchGPT: The new OpenAI search engine
In the ever-evolving landscape of technology, OpenAI has once again set the stage for a significant shift with the introduction of SearchGPT, a groundbreaking search engine poised to redefine how we ...