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Drew's editorial team
Marketing of the future: The most requested positions
Digital marketing has radically transformed the way companies connect with their customers, opening up a wide range of opportunities in the job market. With the constant evolution of digital ...
How to justify your marketing budget to management?
The marketing department plays a key and essential role within a company, as all its efforts are aimed at attracting, winning, and retaining customers and users. Like any division, in order to ...
Gamification: Motivate your audience and increase engagement
Gamification, or the use of game elements and dynamics in non-game contexts, has become a powerful marketing strategy for motivating audiences and increasing engagement. In an environment where ...
Lego case: A classic that continues to play with innovation
LEGO, the renowned Danish toy company, has shaped the childhood of several generations in the entertainment industry since its founding in 1932. With its focus on quality, creativity, and fun, it has ...
SearchGPT: The new OpenAI search engine
In the ever-evolving landscape of technology, OpenAI has once again set the stage for a significant shift with the introduction of SearchGPT, a groundbreaking search engine poised to redefine how we ...
Stripping the consumer's mind: Neuromarketing
Neuromarketing is a cutting-edge field that combines neuroscience with marketing to understand and influence consumer behavior on a deeper, more subconscious level. By studying how the brain responds ...
Sustainable marketing strategies and their brand impact
Sustainable practices not only respond to the growing environmental awareness but have also become a decisive factor in marketing. Today, sustainability has ceased to be an option and has become an ...
Emotional marketing: Why does it work so well?
Capturing consumer attention and fostering a connection with a brand is more challenging than ever. This is where emotional marketing comes into play. This strategy aims to create an emotional bond ...
Meta presents its most advanced AI
The incursion of artificial intelligence in our lives has been meteoric, and Meta, the company behind Facebook and Instagram, has not been left behind. With the presentation of Meta IA, based on the ...
Emotional intelligence for leaders: Managing emotions
In today's business world, emotional intelligence has become an essential quality for effective leadership, especially in the field of human resources. Leaders must not only have technical skills and ...
Audi case: Sustainable processes in vehicle manufacturing
Audi is not just a well-known car brand; it's synonymous with high-end vehicles that enjoy great prestige among the most popular automakers in the market, such as Lamborghini, Ferrari, Rolls Royce, ...
Consumer psychology: Keys to understanding behavior
In buying and selling, one of the most critical aspects is consumer psychology: what is the buying process like? How does the buyer's or consumer's mind influence their decisions? What drives a buyer ...
The process of unlearning: What is it and how to implement it
The ability to adapt and change is crucial for personal and professional success in a constantly evolving world. Often, this adaptation process involves not only learning new skills and knowledge but ...
Human talent management: Its significance in organizations
In today's business world, competition is fiercer than ever. Companies are constantly vying for a foothold in the market and in the minds of their consumers, seeking to increase sales, explore new ...
Training and development: Investing in the future of your organization
In today's business world, competition is fierce, and staying ahead is crucial. Training and development (T&D) are fundamental pillars to ensure that an organization not only survives but ...
Social media emerge as the new search engine
Consumer behavior is constantly evolving, and in the digital age, these changes occur at a rapid pace. Traditionally, Google has been the dominant search engine on the Internet, the resource most ...
Artificial intelligence: How to integrate it into your sales process?
In today's world, artificial intelligence (AI) is revolutionizing the way we do business. From task automation to customer experience personalization, AI offers countless opportunities to enhance ...
Sales objections in service-based companies: How to handle them?
The transition from sales to establishing a solid relationship with a client, whether new or existing, is a crucial moment. But before shaking hands and signing a contract, a negotiation focused on ...
Strategies to Maximize Conversions in E-commerce 2024
In the fast-paced world of e-commerce, maximizing conversions presents itself as an essential challenge for those looking to stand out and thrive in this competitive digital environment.
Good Habits to Increase Work Productivity
Increasing productivity has always been a parallel goal for companies alongside the pursuit of increasing profits because the more productive employees are, the sooner commercial objectives will be ...
Key indicators in your logistics area
The logistics industry generates a vast amount of data daily from processes such as order storage, transportation, picking, and packing, among others. Indeed, companies benefiting from logistics ...
ROE: What is it and how to improve it?
The Return on Equity (ROE), relates the net profits obtained in a specific investment operation to the resources required to achieve it. As a financial index, ROE shows how efficiently a company is ...
Operations Area: Examples of Operational Objectives
In any organization, strategic objectives are set to achieve medium and long-term goals. Simultaneously, every department establishes its operational objectives to support these broader goals. In ...
Mission, vision and values: Why it is important to define them
Every organization is born with a purpose: there is always a reason that shapes the initial foundations on which it is built. Thus, the mission of the company emerges as an important element of ...
Quality Manual: The importance of this document in companies
Maintaining quality standards is essential for companies seeking to meet customer requirements and gain competitive advantages through sales and the quality of products or services. Many companies ...
What are the consequences of inefficient logistics?
The growing need for consumers to use e-commerce to manage their purchases posed a significant challenge in logistics for companies, not only because the demand for products increased through this ...
Top 10 causes of job dissatisfaction
Getting the job of your dreams is not easy, because, in the same way that there is a personnel selection process to choose the best candidates who most adequately represent the business culture of a ...
Process improvement: 7 variables that can be optimized
Nowadays, companies aim to optimize their management system by improving processes to achieve more efficient and effective results, thus gaining a competitive advantage over other companies in the ...
What are the main differences between OKR and KPI?
Often, the OKRs (Objectives and Key Results) of management are compared with KPIs (Key Performance Indicators), and this comparison sparks debates and controversies. Distinguishing between these two ...
From founder to CEO: what are the main differences?
It is very common in the business world for the leadership roles of the founder and the CEO to be confused and considered synonymous. Therefore, it is not uncommon to hear people referring to a CEO ...
Main disadvantage of Chat GPT: Is a single answer feasible?
Since Chat GPT burst onto the technological scene, there has been much talk about this tool, which allows for answering various questions using Artificial Intelligence.
Quality control: 5 essential indicators
Quality is an essential value for any company that wants to sustain itself over time and build customer loyalty. However, reaching this level is not easy if we don't work with indicators that guide ...
Main problems in quality management: How to avoid them?
The goal of any manufacturing-based business is to have, among other things, adequate control over product quality. This is natural as it is expected that every production team pays close attention ...
How to monitor the admin area
The administration department is responsible for carrying out administrative tasks or functions within a company. Administrative management, in most cases, has a strong impact on the analysis of ...
Main GPT chat applications: What does this tool propose?
"In previous articles, we have already begun to delve into the main features of Chat GPT, the impact it is generating in the software industry, the advantages it offers to companies looking to ...
Strategic plan: how it benefits your company
While many organizations within what we could call results-driven management understand the importance of strategic planning and invest a significant amount of time and money in developing a ...
5 benefits of project management in your company
Project management has multiple benefits that you should be aware of in order to apply them to your company. It is not only a discipline that allows projects to be developed in an organized manner ...
Supplier analysis: How to carry it out
In the purchasing area, supplier analysis is very useful to determine the conditions and commercial relationships established with the suppliers chosen by a company to source products or inputs that ...
Financial problems: How to handle them?
Financial problems in companies can lead to various scenarios where financial health is at risk or threatened by debt, stagnation, low profitability, bankruptcy risk, etc. Therefore, it is essential ...
Main processes of a human resources department
The processes of a human resources department must primarily consider the staffing needs of the company. When expanding the number of personnel, clear objectives must be defined. The processes in ...
Main difference between strategic and operational goals
Well-run small and midsize businesses typically begin their planning process with a broad mission or vision statement. While this starting point in results-based management is both necessary and ...
How to correctly determine the scope of a project?
When managing a project, it is advisable to avoid making it too long or too short. Ideally, it should have the right size - large enough to encompass all project deliverables, yet small enough to ...
Guide: How job manuals are made
The design of well-defined job positions is increasingly important in the task of attracting and retaining a motivated workforce capable of generating high-quality products and services.
Lehman Brothers case: Story of a great failure
Lehman Brothers was a global financial services company in the United States that was founded in 1850. It was the fourth-largest investment bank in the country and had $680 billion before going ...
Main roles in managing a project
Successful project management is typically the result of meticulous planning and the talent and collaboration of the project team. While projects rely on the contribution of every team member, it is ...
What are the main components of a process?
Processes are composed of various elements that, when integrated, help achieve specific outcomes in process management. However, sometimes these components or some of them may not be functioning ...
The circular economy in the agricultural industry
In recent years, there has been a lot of information about the circular economy in the agricultural industry as a sustainable alternative to generate profitable businesses that have less negative ...
Mining industry: 5 steps to implement digital transformation
Digital transformation in the mining industry is a phenomenon of great impact for the sector since it is highly exposed to risk and many companies need to improve their processes precisely to reduce ...
Digital transformation in the tourism sector
The digital transformation has had a profound impact, completely changing the way we live. This change spread to the business world, favoring a true boom in the digital revolution in all sectors of ...
Do you know how to define SMART goals?
Who has never heard of SMART goals? Sure, almost everyone, but how do we apply these objectives or goals daily in our life or business? Let's take a quick look at what Smart Goals are. SMART is a ...
Strategies to build trust and team collaboration
The most successful companies are not those that sell a lot, but those that have teams of efficient and productive collaborators who combine their talents and skills in pursuit of a common goal, ...
7 tips to improve business monitoring
We all want to increase our sales and be impeccable in managing more and more opportunities. But of course, one day we are happy because we have a greater flow of prospects, and the following week, ...
Advantages of having a good interface design
Today, the way of selling has changed and people carry out a preliminary investigation from the comfort of their homes before going out and going from business to business. It is for all this that, ...
What are software integrations and what are they for?
Today it is normal to have at least one piece of software in companies, but a couple of years ago this was not the case. Even in the past, companies that had powerful software used it as a ...
Tips to have happier customers
One of the tips for a successful business is having happy customers. Satisfied customers are one of the best advertisements your business can have and achieving this is quite simple, you just have to ...
Why should there be an excellent relationship between marketing and sales?
To implement Smarketing in your business, it will be essential to have an excellent relationship between marketing and sales. Perhaps the previous statement is a bit obvious since this methodology is ...
Toyota case: the power of reinvention
Toyota is a primarily automobile manufacturing company that almost everyone knows, either because they have or had a vehicle of that brand, or simply because they know from popular knowledge. In any ...
Land sales in the Metaverse: real estate boom
The metaverse has ceased to be a futuristic vision typical of science fiction to become a current reality. Finally, the actions that we thought were exclusive to the physical world can be replicated ...
Advantages of AI in industrial processes
The technological solutions that have emerged from the so-called fourth industrial revolution or industry 4.0 in companies have proven to be efficient tools that can optimize processes and industrial ...
5 indicators that something is wrong in my sales area
Closing sales is the main objective of every commercial area, but it is not the only one. It is also important to attract the largest number of business opportunities through qualified leads managed ...
Advantages of artificial intelligence in your marketing area
Before artificial intelligence revolutionized the way of managing potential customers in the marketing area of companies, companies investigated their target audience by asking consumers directly ...
Main errors when designing a marketing plan
At present, designing a good marketing plan will make the difference between the success and failure of a company, since through it the roadmap to follow can be traced based on market studies, ...
Advantages of process management in marketing agencies
There are several benefits that marketing agencies today can take advantage of through process management to improve the way they work and deliver a more personalized customer service tailored to ...
How to develop a go-to-market strategy?
Go-to-market strategies are not like defined formulas that you can apply from the management area in the same way in all companies, but, depending on their interests, you have to take into account ...
McDonalds case: Failure in new markets
Mcdonald's is undoubtedly one of the leading American fast-food brands in the world and has had a major international presence since the 1950s. People recognize the logo instantly and most have had a ...
The startup boom in LATAM
In the last two years, around 23,400 startup businesses have become relevant in Latin America, as emerging companies valued at more than a billion dollars are usually called, as is the case of ...
Automation of the commercial process: Main advantages in your company
In the past, sales processes were mostly manual, so the digitization and automation of business processes were not available to companies, and time and effort had to be invested in executing each ...
Problems of not having commercial objectives: Selling just to sell
Setting business goals is critical to achieving success in your business. The better defined these objectives are, the greater possibilities of scope we will have to expand a company since they ...
Autonomous vehicles in warehouse management
Technology is advancing by leaps and bounds and artificial intelligence and robotics are making it possible for what in the past, just a couple of decades ago, was an unfeasible utopia typical of ...
MySpace case: Evolution of social networks
You are probably a user of one of all the social networks found on the web: Twitter, Facebook, Instagram, Telegram, Linkedin; they are some of the most used today, and continue to add followers at ...
What are the main marketing channels?
Thinking about marketing generally leads us to think about actions carried out by brands, or companies, to publicize their products and services. Although it is a correct idea, we must clarify that ...
The role of the commercial director in software companies
In a previous article, we talked about the risks that the lack of a commercial team causes in software companies. In this opportunity, the focus will be aimed at defining the role of the commercial ...
How to develop the sales funnel in your company?
Generating more sales is the ultimate goal of all companies regardless of the industry sector to which they belong, since the higher the sales, the higher the profits and growth at the market level. ...
BBVA case: banking innovation
If we talk about banking innovation, the first thing that comes to mind is the name of BBVA, the best-rated banking entity by the British magazine “The Banker”, in terms of digitalization of banking ...
Ways to improve the logistics last mile
The advancement of digitalization in the business world has posed a new challenge for companies seeking to find ways to improve the logistics last mile to provide greater efficiency in the delivery ...
Buyer persona in the logistics sector: How to define it?
In recent years, the logistics industry has begun to encourage much more involved participation in the supply chain, aimed at offering a better product delivery service to the customer. Part of that ...
Challenges in your software company: What are the main ones?
Creating a high-quality end product is the goal of every business, but the software development process is evolving as automation becomes more ambitious and new tools emerge. A process as complex as ...
How do processes eliminate information silos?
Functional management in companies has a vertical organizational structure. This results in functional areas that respond to a specific hierarchy. In functional management, each area works and ...
What are the advantages of consultative selling?
While it is true that in the world of sales there is a gap between the customer and the seller due to a reduction in the dependence of consumers on sellers during the early stages of the buying ...
How to apply inbound marketing in construction?
Companies in the construction industry are in constant transformation, especially from the digitization of processes. That is why business leaders are challenged to update their marketing strategy to ...
How to link NFTs to your marketing strategy?
Non-fungible tokens are digital assets that include unique and unrepeatable content and it is no coincidence that they have become a trend in recent years. They obey blockchain technology and have ...
Problems of acquiring software without knowing it in detail
Many times in the impulse to digitize processes due to the strong rise of new technologies in business environments, we can come across serious problems in acquiring software just because we have not ...
The role of middle managers in organizational change
The most successful modern organizations rely on middle managers to promote change management. The role of middle managers today has become the link between senior management and employees like never ...
Consultative selling in logistics: Understanding customer needs
The logistics industry constantly faces various challenges that make companies in the sector have to seek innovation to stay in the race, providing the best delivery service to the customer. The ...
The importance of ROI in marketing
When a company invests in something, it seeks to obtain a satisfactory cost-benefit. In marketing strategies, this should happen frequently, mainly because there are several strategies in which to ...
The role of sales in the healthcare industry
The health industry in the world has been highly questioned in recent times, especially since the outbreak of the pandemic, since it began to reveal various flaws in the health system that ended up ...
Freelancer case: the role of crowdsourcing
In recent times, the term Freelancer has become viral to designate people who work independently collaborating for different companies under the subcontracting modality. Companies become customers of ...
Recruitment: Nawaiam's offer
Have you ever wondered when attending a traditional job interview that someday human resources recruiters would evaluate your skills through a video game? Probably not, right? Well, Nawaiam's offer ...
Traceability in logistics. Why is it important?
Traceability in logistics is like having a radar of the product and it has to do with customers since they are the ones who drive it the most. Knowing where a product is in the shipment ensures that ...
Yahoo! case: the fall
In the early days of Internet search engines and email pages, Yahoo! was one of the giants. From the beginning, it was outlined to achieve a great future, but due to bad decisions made throughout its ...
Female leadership in companies throughout history
Undoubtedly, the female presence in the business world is gradually climbing positions, since preconceived ideas about women in the home ceased to be a conditioning parameter for female ...
Outsourcing logistics services: Advantages and disadvantages
Nowadays, many companies are outsourcing their logistics services to take advantage of the cost-saving advantages it provides. Even so, for outsourcing to be effective in logistics, it must be ...
Pharma 4.0: How technology is revolutionizing the pharmaceutical sector
The new technologies introduced by the digital revolution are changing the business paradigm of industries, providing a variety of advantages to optimize processes that in the past used to be manual ...
5 ways to make your marketing agency more efficient
Marketing agencies are well aware that higher efficiency ratios and agency productivity lead to profit. But these are tough times for marketers and it's not that easy to tell. Thanks to the rapid ...
Why is quality contact information so important?
Today, from the advancement of user and information privacy, there was discredit toward obtaining digital data. Therefore, all cell phones that have the IOS 14 operating system onwards are prohibited ...
Risks of not having a sales team in your software company
Generally, software companies are born with technical profiles, whose professionals have often started working as developers for other companies or are taking their first steps in the business world ...
Ottaa Project case: inclusive technology
A few days ago, the entertainment world was moved by the news of Bruce Willis' retirement from acting due to the unexpected diagnosis of aphasia he received. Aphasia is a progressive and degenerative ...
Types of customers in the development industry: why is it important?
In the construction industry, where development companies are framed, changes were seen in the way of managing customers. These are never the same but are classified into different profiles. It is ...
Self-implementable software tools. What are they?
Many companies are looking for ways to implement technology as cheaply as possible. Within the large category of digital tools, this may mean turning to self-implementable software. However, how do ...
BIM methodology: advantages and disadvantages
Many commercial buildings and projects in the construction industry have many individual services, trades, and systems related to project monitoring that needs to fit within the building and come ...