5 quick ways to improve your digital marketing efforts

Digital marketing is a popular topic in the current business world due to its potential to generate conversions and build brand awareness. It's in constant evolution according to users' needs; that's why it's fundamental for marketing specialists to keep up with the tendencies.

Developing an efficient digital marketing strategy can take a lot of time, which is an overwhelming task for many people. That's why we share five simple pieces of advice you can implement to improve your digital marketing efforts. 

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1. Add a chatbot to your website

Comfort and promptness are very important for today's buyers. Users want their shopping experience to be as quick and fluid as possible; they don't want to spend several hours waiting for an answer to their questions before making a purchase.  

The same that happens with any marketing strategy, it's important to take into account buyers' behavior and interests. 

At present, people lose interest quickly, so it's important to have the answers to their questions available. A recent study shows that 90% of consumers have more chances to make business with companies that answer their questions immediately. 

In general, humans can't provide immediate answers all the time so chatbots are the perfect solution for this problem since they can provide immediate and precise answers 24/7. 

Chatbots used in websites don't ask for salaries or vacations; they just require an initial investment and some others for maintenance. It's a low price to pay in comparison to the work of a complete team of customer service.  

Of course, chatbots won't know the answers to all the questions your customers may have. They won't replace your customer service team completely; they're a great way of providing your customers with quick answers to their most frequently asked questions.

2. Use Search Engine Optimization (SEO) techniques 

75% of users don't go farther than the first page when they are searching on Google. This is one of the many reasons why your company has to make sure to use an SEO strategy. SEO is an easy way to improve your digital presence quickly. It's an important part of any successful digital marketing strategy. 

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SEO is key to making sure that you're surpassing your competitors. 88% of buyers do online research before buying a particular product or acquiring a service; this means that your website is one of the most valuable marketing resources you have. 

The SEO helps you reach the top of the results of organic searches, which is the place where buyers click on first. A well-implemented SEO strategy has the power of propelling your website into the result pages of search engines in only a few weeks. Once this happens, you'll see that traffic and customers start to flow.  

3. Carry out a PPC campaign 

PPC has become a successful part of many marketing strategies and it's easy to see why. In general, PPC gives you back $2 for each $1 spent, which means an ROI rate of 200%. This means that investing even a small amount of money in a PPC campaign is a good investment. 

PPC stands for Pay Per Click, which means that the advertiser gets paid only when a user clicks on his/her advertisement. In part, this is the reason why this approach has succeeded in companies of all sizes. Even with a small investment, companies get a lot of advantages. Many other ways of advertising require that you spend a lot of money in advance with no results assured. PPC guarantees that you'll only pay for the users that click on your website and who are probably interested in making a purchase. 

Of course, each company will have different performances but if you devote time to create high-quality advertisements that represent your company correctly, it's likely you succeed with this technique.

4. Implement an email marketing strategy

With all the new platforms and technologies available at present, many companies have taken email marketing to the next level. What once was a popular way of reaching your target customers has now become something from the past. 

Despite the decrease in the use of email marketing, the general effectiveness of that technique hasn't changed. In fact, email marketing still offers a higher ROI than any other marketing channel. 

Users that receive email marketing also spend more money than those who don't receive these emails. Studies have shown that email marketing increases the amount of money that customers spend on each transaction. 

It's likely this is due to many email campaigns that include popular products or discount codes. It's probable that users spend more money when they see a new and intriguing product or when they are offered a discount. There's no need to say that this keeps your brand in their heads and it's an excellent way of nurturing potential customers in their way of making a purchase. 

5. Keep yourself personal in your social networks

In general, all companies publish promotional content on their social networks and it may become repetitive and boring for their customers. Even though some promotional content is ok, it's important that your customers don't feel you're constantly trying to sell them something. If you keep on doing that, you'll be creating annoyed and bored customers that will stop following you in the blink of an eye. 

Therefore, try to keep a more personal approach. If you treat your customers as if they were friends and not potential buyers, it's very likely that you'll generate more sales. There are always new tendencies on social networks and using the most popular ones is an excellent way of connecting with your audience.