Achieve greater visibility of the company: La casa del policía

As always, we love to share with you the experience that our customers had when they worked with Drew. That is why we carried out this interview with Mariana Gilabert so that you can learn more about our way of working and helping companies.

Initial situation 

In 2015, Mariana contacted Drew, because she needed to start making her family's business visible to a more current audience, and to complement the company's 40-year history with new technologies, the idea was to participate in digital media; she knew that this change needed to be made, but she didn't know how to do it, or where to start.

After holding different meetings, we were able to have a complete overview of the type of business, and the objective it was pursuing.

The points that we considered important to create the strategy were:

• Generate a digital communication channel with customers.

• Increase the visibility of the business to potential customers.

• To be able to show the products offered by the company.

How we helped

Knowing all this, we got down to work and began to develop a strategy with a focus on the central objective, but without losing the essence and values of the company.

Social media profiles were created from scratch, adapting their design to the company's brand image. With the first publications made in digital media, inquiries about products began to arrive.

Throughout our joint management, the strategy had to be adapted on several occasions for different reasons (changes in the products, or external factors such as the pandemic), also updating the objectives to be achieved.

Results

To this day, the visibility of La casa del policía on social networks is constantly growing, and it already has an online store where visitors can purchase products directly.

The constant development of new strategies, supported by fluid communication between the companies, means that the sole objective that we pursue today is to continually exceed the indicators of previous periods.