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Personas. Procesos. Tecnología.

Creemos que los procesos claros, con el apoyo de la tecnología adecuada, generan un entorno donde las personas trabajan más felices, y en consecuencia vuelve a tu empresa más productiva.


World class technology.
Soluciones de primer nivel para tu empresa.

Definition of a go-to-market strategy: Optimational

Caso de éxito

Definition of a go-to-market strategy: Optimational

Professionalize the brand generates more trust with customers.




This is the success story of Optimational, a startup focused on offering translation services, especially for companies, along with localization, SEO optimization, and dubbing services. The company has more than 35 employees, is based in Estonia, and operates worldwide.

When they turned to Drew, they needed to overcome the challenge of being able to show value before the purchase, along with being able to go from being a service provider to a partner to customers.

Optimational worked together with Drew to achieve organization and professionalization in their sales and marketing areas.

Next, Silvina Nuñez, business development specialist at Optimational, tells us all about her experience working with Drew.


Initial situation

Optimational is a young company that was going through a process of change due to its growth and needed to organize its work areas to professionalize itself in an orderly manner.

When the company arrived at Drew, after a survey and a diagnosis, we were able to identify that they needed to formalize growth objectives, capture billing amounts and generate a plan for customer retention. They also needed to design business processes and tailor marketing processes. The management of social networks to attract qualified leads as well as the website was very simple and they did not have the necessary knowledge to manage human resources in that area.


How we helped

After having meetings we were able to get involved, learn about their most urgent needs and the company set out its objectives for us. From Drew, we proposed a comprehensive action plan that would facilitate the insertion of the company into the market. It consisted of specific actions, implemented from joint work so that Optimational can grow as they imagined. This plan was divided into three detailed stages.

The first one consisted in:

  • Setting commercial goals.
  • Designing a sales plan.
  • Implementing a CRM.

The second stage focused on:

  • Understanding the needs of the Marketing area. 
  • Defining a process to capture qualified leads.
  • Creating and implementing a digital strategy. 

The third stage proposed:

  • Attracting prospects at early stages. 
  • Creating a nutrition process to pass marketing-generated leads to the sales area smoothly. 

The duration of the entire project was estimated at 6 months, with weekly meetings, accompanying them at all times during the implementation of each tool.



After months of working together, we were able to reach the goals that we originally set for ourselves.

Communication strategies were defined, which was beneficial to achieve more online presence, professionalize the brand and generate more trust with customers. Concerning marketing, we also train the person in charge of the area to be able to manage the human resources involved in these tasks.

We were able to implement sales strategies and the use of software in these processes to organize this area. In turn, the sales team was trained to manage customers, prospects and implement retention actions.

All these actions contributed to creating a stronger team aligned with the company's objectives. Silvina highlights Drew's involvement throughout the process, helping Optimational to implement these changes and supporting them whenever they had doubts.


"Optimational today is not the same company it was a year ago and that has a lot to do with Drew's help"

Silvina Nuñez, business development specialist at Optimational.



Do you want to work with us?

We are a company focused on developing solutions of true value for other companies. We are passionate about transforming the way people work to help them develop their professional potential. We are the connection between two worlds: technology and business so that technology works for us and not the other way around.


Schedule a meeting with Drew


We do not make standard budgets.

Each company is a different world, each company has a different structure; and therefore we act according to this.

To provide you with an appropriate proposal that makes sense for your needs, we need a survey meeting.

Note: It's free of charge.



Sede central Estonia
Tamaño de la empresa 10 employees, 30 indirect employees
Industria Multilingual services
Año de fundación 2019
Objetivo del proyecto Develop a commercial area. Implement a CRM. Create indicators for the sales process.
Duración del proyecto 6 months