How Inbound Marketing can generate constant demand for your company

We believe very seriously in passion. We know that the fuel of this world is that, doing things with passion. And we all have this in what we do, to a lesser or greater extent, but without stopping to think about it, the passion for something (whether it is part of your day-to-day life or not) is what moves you and motivates you to get up every day, and do what you do.

Now, what does passion have to do with generating demand? And with Inbound Marketing? It has a lot to do and let's see why...

When you do something or have a goal that you visualize with passion everything is easier, and why? Because you stop thinking about speculations, about money, and you start doing things that gradually give rise to this desired situation, that is, you start helping, and the best thing is that you do it selflessly.

Sometimes, businessmen and agencies talk about "market", "target", "target audience", "Business to Business B2B", "Business to Consumer B2C", but we must realize that we are people. We particularly believe in P2P, "Person to person". Remember that on the other end there is no market, there is a person who is reading your website, your products, and wants to solve a problem. 

Selflessly helping people who are having a problem may have two results:

• They can buy something from us.
• They won't buy anything from us.

In both situations, both parties win and we'll explain why. If you buy something from us, it's because you realized that our service is what you needed, you have analyzed that it is an alternative to solve a problem, and then you feel comfortable with us; it is also good for us because they also recommend us.

What do we gain if they don't buy anything from us?

You save time, avoid headaches, and sometimes legal problems. But what's the use of selling something to someone who doesn't need it? What is the point of giving you money for something that they are not 100% convinced that they need your service? Why do you need a customer like this all the time? What's better than knowing from the beginning that our companies do not fit with each other... It's fantastic! And that can happen because of P2P, or do you have an excellent relationship with all the people you have ever crossed a word with? If your answer is yes, I don't believe you.

Starting point

From here we start with Inbound Marketing, with a series of questions such as:

• Who needs your services and to whom do you want to provide these services? (We design your buyer personas).
• When will your service serve them and what information will we give them? (We analyze the Buyer's Journey).
• We review the conversion paths and content.
• We investigate and select the keywords that your buyer personas are looking for.
• We put automatic marketing into operation.
• We launch inbound campaigns.

So... How to generate constant demand with Inbound Marketing?

Let me guess, your company probably identifies with one of these statements:

• "My new clients come through word of mouth."
• "My new customers come through referrals from other customers."
• "My new clients arrive through advertisement on Google or other means."

Imagine that your sale depends on these media, the generation of demand does not depend on you. This leads you to think: Don't I have control over my sales? What am I doing wrong?

Inbound Marketing can constantly generate demand thanks to the creation of a constant machine of potential contacts when they are interested in your product. Then, using a CRM, you can follow them and even learn about their interests, behavior, and more.

We apply Inbound, and while it's a big shift in thinking, it's a big step forward.

What do you do to meet your growth goals?