Why are companies choosing Google's G Suite?

When companies are trying to decide between a self-hosted email account, a free Gmail account, or a G Suite for Businesses email account, it's important to understand what the differences and benefits are, and that's what we'll look at in detail in this article.

In summary, a free account of your hosting meets expectations, a couple of years ago, the email client par excellence used by most companies was Microsoft Outlook, but it has its flaws (explained below); also, a free Gmail account is fine for personal email use, such as communicating with friends and family, but if you're serious about business, the benefits of a G Suite for Business email are a must. (In addition to its extra features).

Corporate account of own hosting via Outlook

Outlook is an email client, it's not the only one, of course. There are others such as Thunderbird, Apple Mail, etc. The corporate accounts of a hosting (whatever), must be configured manually on each device where you want to use the email account (Incoming/outgoing server, Ports, etc. Sound familiar?).

Similarly, this type of email can be configured through two options:

POP3: This English expression means Post Office Protocol and its acronym is POP; it is used in the field of computing. It is a protocol used by email clients to receive and download messages that are hosted on a remote server. That is:

POP3, download messages by removing them from the server. Email messages are no longer available via webmail or a mail program, so emails you send from your smartphone won't sync on your office PC, for example.

IMAP: It is the abbreviation for Internet Message Access Protocol. IMAP offers you the possibility of managing your emails directly on the server, that is, if you choose the IMAP protocol to establish your email account in Outlook, the emails you receive will not be downloaded to your computer, but you will simply receive a list of your messages and their corresponding subjects. Generally, only their headings will appear. That is:

IMAP is like Google's G Suite, nothing more than the servers used by normal hosts (or most) do not compare to the security and stability of Google servers.

Gmail is free for individuals

Most people use a free Gmail or Hotmail etc address for their personal email needs, but what about when it comes to doing business? Do you want an email address that has "@gmail.com" at the end?

When you run a business, image is very important. You want to have a personalized, professional-looking email address, and that's just the first way a G Suite for Business account is better for your business than a free Gmail account.

 << Click here to learn all about the benefits of G Suite for Business and how the apps can help you run your business better >> 

How is a G Suite for Business email different from free Gmail?

As we mentioned earlier, the first benefit of G Suite for business email is that it's set up for business use, so you can create a custom email domain for you and all of your employees to use, which will be "@yourcompany.com". This is very important to strengthen your brand and your professional image.

Another benefit of G Suite for Business is that the business owner and account administrator will have full control over all email addresses associated with the organization. In other words, if someone no longer works at your company, they have the power to remove access to email addresses.

There are even more useful features of G Suite email for business accounts. For example, you can create multiple email aliases for one person that go to their inbox, or even create a group email alias that routes emails sent to that alias to multiple inboxes.

For example, sales@/info@/commercial@, etc.

G Suite for Business email accounts also gets additional storage space (30 GB for the basic plan) that applies to all email inboxes as well as all files stored in Google Drive of your company. You also have full control over all files stored on the Drive and can control access privileges for all employees.

G Suite for business email accounts also comes with access to 24/7 customer support, a feature that's especially important when you're running a business in case something goes wrong with your email or files. Finally, a G Suite for business email account also makes it easy to sign in with other cloud-based business applications.

Benefits of G Suite for Business:

• Personalized email domain for all employees.
• Full administrator control over all company email accounts.
• Multiple email aliases.
• Group email aliases.
• Additional storage space.
• Full admin control over the company's Google Drive.
• 24/7 customer support.
• One-click login to other cloud-based applications.
• Native integration with HubSpot.
• Native integration with Monday.com.

Should you be using G Suite for business?

If you are running a business, the answer is yes! There are so many benefits to using a G Suite email business account that you won't get with a free Gmail account. When you want a professional image, full control of your business emails, and all the other benefits of Google cloud apps, there's no better choice for your business than G Suite for Business.