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Marketing strategies: ROI calculation and its effectiveness
Measuring the contribution that a specific marketing strategy made to the income and revenue of the company is the panacea of marketing measurement since it is vital to define and orient the ...
Profitability: Marketing agencies
Knowing true profitability is one of the biggest challenges that marketing agencies are facing in the last few years since sometimes they do not get the total revenue after an important campaign, in ...
Integration of areas: What are you missing? 7 tips to get it
A common situation happening to all companies when they start to grow by incrementing their income, contracts and sales. As a result of this, information increases and the operative, human and ...
The information flow and the internal communication of your company
The communication or information flow inside a company refers to the movement of instruction and information within a company.