5 tips to write your articles fostering the SEO

Blogs are as important to attract new customers to your company as the product you sell. In them, you write articles to satisfy a need or help somebody solve a problem because when people have a problem, they use Google to look for a solution.  

When you write your articles fostering the SEO, i.e. taking into account search positioning or the optimization of search engines (Search Engine Optimization), there are some basic rules you should follow and put into practice so that your search engine positioning is higher and higher and your blog gets more people interested in the help you provide them by resolving some of their doubts. 

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Now, let's take a look at those general rules to write your articles fostering the SEO:

1. Structure

The structure of each article should be divided into three parts and answer to the following questions:

• Why?  It's the introductory part of the article which deals with the readers' challenges or needs. It tries to establish the causes why a particular problem arises and it manages to make the text empathetic with the readers' feelings (the people who want to find a solution to their problems). 
• How?  "How" encompasses the development of the article and refers to the tips and strategies that can be used in the causes of the problem and which try to provide alternatives to encourage people to implement them to improve their situation. 
• What?  It represents the last part of the article and it's oriented to expressing the solution clearly, which could be mentioning directly or indirectly the product you offer as a possible alternative; this alternative can be considered viable by the visitors of your blog once they have discovered their problem, which is the reason why they visited your blog in the first place so that they can purchase one of your products or services (management software tools and CRM, information integrations in the same platform, etc.).

2. Reference time

• An article of about 800 and 1000 words in a period of approximately 4 hours.
• An article of about 1000 and 1500 words in a period of approximately 6 hours.

Note: you can change the number of words according to the marketing requirements in accordance with the level of visitors' response. They can ask for more articles with fewer words or fewer articles in which you develop the topic in depth. 

3. The skeleton of a blog article. What should it include? 

• Title of the page: it should inform the content of the page efficiently. It has to be brief, using less than 60 characters and the keyword has to be at the beginning of the title, if possible.  
• Meta description: a brief description of the content of the article that must include the keyword or SEO phrase. It should have about 140 and 160 characters and focus on emotion. 
• URL: Uniform Resource Locator. It's made up of a sequence of characters according to a model and standard format that designates the resources to a network, such as the Internet. You should use hyphens to separate the words which should be all written in small letters. You shouldn't use numbers and you should include the keyword. 
• Content: 

• • • Title of the article: it corresponds to an H1 tag. It should describe what the content is about and be of about 20 and 70 characters. It should also make reference to H1 tags and point them out in the document. 
    • Subtitles: they correspond to an H2 tag. They can be used more than once and you can include the keyword in them. 
    • Sub-subtitles: they correspond to an H3 tag; they can be used more than once and they don't need to have a keyword. We recommend you place them every 3 or 4 paragraphs and combine them with images and H3 tags. 
    • Keywords: they're the first element of the title. They appear on the URL, they're emphasized with bold letters, and are visible in the heading. They must appear more than twice in the body of the document, and they should also appear in the final paragraphs of the text in bold. 
    • Paragraphs: their length should be about 3 or 4 lines.
    • Images: you should add a cover image as well as other images to illustrate the text.
    • CTAs: Call to action. We recommend you include them at the end of the text. You shouldn't use more than 3 per article and they should be about a related topic.  
    • External links: you should link articles related to the topic and that add value to the user.

4. General guidelines 

The title should be easy to read and the content should be about a particular topic. In order for the article to get acceptable information flow, it should contain more than 800 words; however, as we said before, this number can vary depending on the needs of the marketing team and the topic chosen, since you could have talked about it before so you may not have much information to add.

At the same time, you should signal the links to the texts and keywords used in the articles. On the other hand, the person in charge of uploading the articles to the blog should also be in charge of updating the links. 

5. What you shouldn't do

Surely, you have already noticed that there are well-defined parameters to write your articles fostering the SEO and that's why there are some things we don't recommend doing, such as adding too many links, depending on the length of the text. It's also incorrect to write a complete paragraph in bold letters; you should use short phrases leading up to links. 

In case you want to include references, you should quote them in the text. As regards the length of the paragraphs, it's recommended they don't exceed 4 lines, so that you allow your reader to rest between paragraphs since the paragraphs that are too long are more difficult to read. 

People in charge of writing the articles and the time to do it

Once you have understood each of the previous points, you should assign copywriters the articles that they're going to write, define the topics, keywords, and abstract of the articles.

Copywriters are in charge of developing the content of the articles. They add each document to the corresponding folder, which contains a stock of articles with their deadlines and links to the documents on Google Drive.

Then, the designer adds images, tables, and graphs according to the articles that the Inbound Implementer sends to him/her based on the writer's requirements (writers can add images for reference). The person in charge of uploading the texts schedules the articles on HubSpot or the platform the company uses. 

All the documents, images, etc. should be uploaded on Google Drive for greater safety. Finally, the process should be included as tasks and subtasks in a digital integration tool. 

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Here, we have talked about 5 well-defined tips that will be very useful for you to write your articles fostering the SEO so that they add value for your audience and frequent visitors of your blog and to be successful in search engines.