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5 problems between marketing and sales that prevent increasing revenue
Within any company with a broad structure, the Marketing department and the Sales department are two key elements for the success of the company. The problem lies when these two areas don't have ...
Efficient meetings, the key to unifying marketing and sales
Unifying marketing and sales efforts is the first step in transforming your company into a more proactive one, but maintaining this new work dynamic over time is key to really generating results.
Marketing and Sales for the success of your company
There's always been a rivalry between the Sales and the Marketing areas; therefore, aligning their work is very difficult. There are some studies about this that reveal that only 22% of the companies ...
Smarketing: Aligning areas
Smarketing sounds very attractive to implement but the key to integrating it is to keep the team aligned, which can be a true challenge.