WhatsApp Business: opportunities and limitations

WhatsApp has become an amazing and vital communication channel for everybody, right?

Nowadays, it's not possible to think about life without WhatsApp. This communication app is already a part of our lives and it's practically impossible not to use it all the time. 

However, the tool has gone through our personal lives and become part of our business too. 

Companies know that we're dependent on it and WhatsApp has become one of the most important communication channels for companies.

At this point, WhatsApp Business will help you to: 

-Answer questions and read comments about products/services. 

- Add more value to your customer service. 
-Open one more communication channel for your company. 

-Solve problems and help people buy the products or services you offer. 

If you surf the Net, you'll see that many websites encourage its use; however, there are many aspects you need to take into account before adding it to your commercial team.

We can't question the technological scope of WhatsApp Business and how it can help us, but sometimes its use could turn into an obstacle to achieving our goals.  

Technology can be a great ally, but if you want to use it efficiently, you need to know more about it: 

This is why we have gathered all the information in the following editorial content in which you'll find: 

1) ¿What's WhatsApp business? Its main functions and advantages. 

2) Particular differences between personal WhatsApp and WhatsApp Business.

3) The best way to integrate WhatsApp Business into your website in three steps.

4) Disadvantages of using WhatsApp Business.

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