The marketing and sales link is no longer what it used to be.
“Smarketing” is a concept that has become popular in the last few years in the business world. In this ebook, we will analyze its relevance at present and the steps you need to follow to achieve effective smarketing, where we can include strategies such as the development of the Service-level Agreement (SLA) and the incorporation of specific meetings to strengthen the understanding between the marketing and the sales areas.
Smarketing is a semantic and grammatical construction that combines the words "sales" and "marketing" that can be understood as the joint efforts of the marketing and the sales areas to produce a greater number of leads which will result in greater closed sales for the commercial team. It is vital to foster a stronger and collaborative bond between both teams to establish common goals in order to guarantee a faster commercial growth of companies.
To achieve this goal, we have developed five steps to optimize the results produced by the marketing and selling strategies:
- Speak the same language.
- Implement a Service-level Agreement.
- Rely on the information.
- Produce cyclic reports.
- Keep communication open.
We will focus on establishing a reports system to track the most important metrics using a marketing software tool in order to manage leads and a CRM tool for sales that allows you to measure the activities of the area.
Finally, we will explain to you how to use dashboards to track the metrics produced by marketing and selling strategies together; and, on the other hand, we will explain how to make the most out of smarketing meetings to strengthen even more the commitment of both areas to make the company grow.
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