Digital Transformation: The Role of the CEO

The new role of the CEO in the 4.0 era requires adopting a transformational leadership approach in order to successfully navigate a company’s digitalization process.

Many companies—especially following the impact of the COVID-19 pandemic—have undergone an accelerated digital transformation process. That is, they have reshaped their organizational culture toward the use of technologies that enable the streamlining of operational tasks.

However, embarking on a digital transformation journey is not easy. Much of the path toward becoming digitally mature depends on the actions and initiatives driven by the CEO, with all that this entails.

This process also involves overcoming resistance to change, as any transformation requires redefining and rethinking the processes through which the organization operates.

A CEO can be either the main driver or the greatest obstacle to digital transformation. For this reason, their role is critical in decision-making—especially when it comes to fostering a new work culture.

What will you find in this resource?

This e-book first explores the difference between digitalization and digital transformation, along with the various change management models. It then addresses technology adoption (types of software) and the benefits of its implementation. Next, it examines three key concepts related to change from the CEO’s perspective and their role in leading it. Finally, it analyzes the role of processes in successful technology adoption.

Access the e-book by completing the form on the right and start exploring the CEO’s role in digital transformation>>>