Learn how you can integrate Telegram into your website to allow visitors to contact you and chat with you, or join your channel with just one click.
Telegram is one of the most widely used instant messaging applications in the world: it currently has more than 250 million active users and an average of 15 billion messages are exchanged every day.
Users highly value the application both for the peer-to-peer messaging it supports, as well as for the possibility of joining groups (channels), numerous or not, where they can receive updates on a specific topic of interest.
Telegram can be accessed from both mobile and desktop and can be easily integrated within a company's communication channels.
In this article, we will discover how to integrate Telegram into your website to allow visitors to communicate directly with your company or join your group with a single click.
The feature that allows Telegram to be integrated into your website to allow visitors to your page to contact you or your company is called “click to chat”.
Before we understand how to include this option on your website, it is important to stress that you must first set up and find your username or channel name.
Telegram generates a link for each user and for each channel, which when clicked allows any user, either from the mobile or desktop version of the application, to open a chat with that contact or view that channel.
To configure or find the link of your user, you must look in the configuration section and look for the “Username”. If you haven't set one up yet, you'll first need to decide on a name that will be associated with your profile.
By clicking on "Edit Profile", you will find the link associated with your account, and in this way, you can link any element of your website (a button, an image, a Telegram icon in the contacts section, or any call to the action) to the opening of a chat on Telegram.
Instead, in case you want to link a channel to allow site visitors to join your community, you will need to find your link by clicking on the channel information in the app, like in the screenshot below.
Compared to traditional emails or phone calls, Telegram, along with other direct messaging apps, allows you to communicate and provide customer support in person and asynchronously (if you and your team can't respond right away, which will provide the ability to contact the user, even after the user has left your site).
Also, Telegram is the only app that allows you to build a real community through the use of channels.
So far, we have illustrated in this article several techniques to integrate Telegram into your website and allow your visitors and customers to communicate with you through that channel easily and directly.
Telegram is a new communication tool between you and your customers that is gaining more and more importance among users around the world. If you are still not sure about using it, now with this practical guide you can start exploring it today and find out about its many attributes.