Drew | Business Insights

How to Measure Growth That Doesn't Show Up in Metrics

Written by Drew's editorial team | Jan 22, 2026 1:00:05 PM

Organizations that truly make a difference today are not necessarily those that report the strongest metrics, but those that understand that much of their progress happens outside financial reports and within their teams.

Today, evolution is also measured through invisible factors: trust, collaboration, autonomy, and human well-being. This article explores how to assess this dimension of human business growth and why these qualitative indicators will become even more important in 2026.

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The importance of the intangible

Human business growth encompasses dimensions that rarely appear on dashboards, yet decisively shape an organization’s vitality.

  • Trust is the foundation of creativity and innovation.
  • Collaboration enables the collective resolution of complex problems.
  • Autonomy empowers employees and accelerates decision-making.

Although intangible, these factors have deep and measurable impacts on performance. Recent studies show that organizations with high levels of trust can achieve significant productivity gains. What was once considered invisible ceases to be secondary and becomes a silent engine of performance.

Focusing on these aspects is essential to building sustainable human business growth, especially in a work environment undergoing constant transformation.

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Qualitative indicators to measure real progress

To assess non-quantitative dimensions, organizations must expand their measurement tools. Some effective methodologies include:

  • Employee climate surveys: They provide clear insight into trust, well-being, and perceptions of leadership. When well designed, they become a reliable thermometer of the organization’s emotional and cultural state.
  • 360-degree evaluations: They offer a comprehensive view of how an individual contributes to the team, revealing strengths and areas for improvement in collaboration, communication, and cross-functional work.
  • Qualitative interviews: In-depth conversations make it possible to understand how autonomy is experienced in daily work and what barriers limit its development.
  • Direct observation: Observing how teams interact in everyday tasks helps identify spontaneous patterns of cooperation, support, and informal leadership.

These practices turn the intangible into actionable information.

 

 

Why these factors will be critical in 2026

Looking ahead to 2026, digitalization and globalization demand leadership capable of creating environments where trust, collaboration, and autonomy are not merely desirable, but essential.

New generations place a high value on these attributes: they prioritize collaborative environments, seek organizations that allow them to make decisions, and expect authentic workplace relationships.

This approach is not idealistic. Organizations that invest in human business growth tend to be more innovative, adaptable, and resilient to abrupt market changes. Creativity and disruptive solutions emerge more easily in environments that encourage dialogue, diversity of perspectives, and the freedom to experiment.

 

 

Practices to foster human growth

Develop conscious leaders: Training leaders in emotional and communication skills strengthens internal trust and enhances team relationships.

  • Encourage autonomy: Giving employees room to make decisions drives accountability, innovation, and professional growth.
  • Create collaborative environments: Designing physical and virtual spaces that promote open conversation and idea exchange.
  • Provide recognition and continuous feedback: Genuine recognition and effective feedback reinforce motivation and consolidate cultures of continuous improvement.

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The strategic value of what is not measured

Measuring human business growth is not a mere complement to traditional metrics; it is a key strategy for building stronger, more human, and more sustainable organizations. Numbers reflect outcomes; qualitative factors explain their origin.

In a future where human connections will be a competitive differentiator, companies that prioritize trust, collaboration, and autonomy will be better prepared to thrive. This approach not only enhances performance but also reinforces the organization’s essence as a community driven by shared bonds, values, and goals.

By adopting these practices, organizations move toward more inclusive, resilient, and enduring models. And along that path, they discover that the most valuable growth is precisely the one that rarely appears in charts… yet profoundly transforms the way people work and grow together.