Do you have a consulting company? This article is for you.
A person who has a consulting company is a person who has a vision, who is always working in advance to be able to give the best and the latest to their customers. The task of a consultant is not easy, but it is an activity that gives great satisfaction when you see the success of the customers we have advised. Today we focus on helping you know how to promote your consulting services. Having a company implies the fact of promoting that product that we sell, whatever the item. In the case of a consulting company, the same thing happens, but the peculiarity of this area is that it sells a service that is not tangible, so the sales process, "convincing" our potential customer, can be more difficult.
The phrase "seeing is believing" is well known. And in this case, it is very useful for us to show what can happen to a consultant. No one can see or touch our service. It is with this belief that we must fight as consultants. Within this framework, the idea of today's article is to give you some recommendations on how to promote your consulting services and not die trying! We want to help you achieve the sales results you are looking for, grow and, why not, become a role model in the sector.
- Optimized web page. Web pages work as the facade of a company. Today, when someone searches for a service, they sit down with their computer, cell phone, or tablet, and google what they are looking for. Knowing this scenario, our business website will be our face before that potential customer. Our website must be clear, contain all the information about us and our services, contain an easy-to-understand contact form; we must also add success stories if we have them, and something highly recommended is to have a blog with notes of interest on the field, services, the current reality of our sector, among other topics. These blog notes will not only work as an attraction for potential customers but also help position our page in search engines.
- Have solid profiles on social networks. Other tools that work as a facade are the social networks. Undoubtedly, compared to web pages, these platforms have a more relaxed and informal style, but that does not mean that they cannot help promote our services. In the networks you can share the content of interest about the field, you can talk about what we do and how we do it, show satisfied customers, and in the case of having a blog, share all the notes that we are writing. In a company, the best social network to sell consulting services is undoubtedly LinkedIn.
- Inbound Marketing. We believe that this marketing methodology (if it's executed correctly, of course) will be the solution to all your problems. We recommend the use of Inbound for any type of business. In the case of selling consulting services, it is key. Inbound Marketing is a non-intrusive marketing methodology. It will give us visibility as experts to those who need the service but without disturbing potential customers. Once people become customers, it will help us to constantly retain them so that they become loyal customers (for them, we will always be the first option). In addition, Inbound will make them become promoters of our services.
There is a lot of work for consultants, therefore, as a consultant, you just have to put these recommendations into practice and start growing more and more.
Do you sell consulting services?
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