Nowadays, having a CRM tool makes it easier for you to store the personal information of your customers in a database and it allows you to track interactions with your leads, prospects and customers, which facilitates your relationship with them. It's a key tool to interact more efficiently and productively with both real and potential customers.
Most CRM tools have features to track names, email addresses, and phone numbers of current and potential customers. Others can track phone calls, keep a record of emails sent to potential customers and, also, follow them on social media. More advanced CRM tools can connect leads with sellers and keep a record of the interactions between the technical assistance and customer service teams.
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Having a CRM tool is especially useful for the areas of marketing and sales because it allows them to work together: marketing uses it to make sure it's sending the right leads to the sales team while the sales team uses it to have the information of a potential customer in just one platform, which saves them a lot of time and helps them improve their productivity.
No matter the size of your company, having a CRM tool will help you increase your productivity because you won't have to track the interactions with current and potential customers manually since the tool will manage them automatically for you.
Besides, having all this information in your database will allow you to know when a contact has visited your blog, what sections of your website he/she has surfed and how many times he/she has opened an email you sent.
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But if you still have doubts about its advantages and how having a CRM tool can help your company, below you'll find some of its most important advantages:
Having a CRM tool allows you to store a lot of information about your customers in your database, which your sellers can use to get in touch with them so they can offer customers proper and complete guidance on their problems (according to their record) that encouraged them to visit your blog and access to your marketing content to resolve their doubts.
Undoubtedly, this is one of the main advantages of having a CRM tool because, as technology advances, modern companies realized they can accelerate their processes and improve the performance of their daily activities by eliminating manual and repetitive tasks that produced waste of time and energy; they can be carried out the same as before or even better by using a digital tool for customer management.
Having a CRM tool does not only connects you with your customers directly, easily and quickly, but it also allows you to get in touch with them from one place, even though you have all their information segmented through different channels. This will save you time because you'll have all the information you need at hand and, therefore, your answers will be faster and reliable.
What we stated earlier was that having a CRM tool boosts the productivity of your teams, since it has some extra functionalities that allow them to integrate with other activities related to customer management because you don't need to do it manually anymore.
Among the functionalities we can emphasize about having a CRM tool, we find the analysis of results and your company's status; in other words, it supervises your company's status and produces reports with information about important aspects (a type of indicators) about your company that may help you make decisions.
A buyer persona is a semi-fictional representation of your ideal customer. Creating it helps you define the audience you want to attract so that you understand their needs. This is traditionally carried out manually but it's now being automated thanks to business tools, such as CRM tools, that allow you to integrate information from your buyer persona into one platform. This way, you'll be able to turn this data into useful information and customize their profiles even more.
At the same time, having a CRM tool helps you identify potential customers that have the necessary characteristics to become a loyal customer. Therefore, it increases the possibility of attracting more permanent customers over companies that don't use CRM tools; moreover, it fosters loyalty among your current customers.
For all these reasons, we think that having a CRM tool will help you boost your company's growth, making it more profitable, efficient and productive thanks to better management of your customers. It's a priceless optimization option, especially for the marketing and sales areas, that you definitely need to include in your list of digital tools.