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Business Insights

Mar 26, 2024 11:15:00 AM5 min read

Strategies to Maximize Conversions in E-commerce 2024

In the fast-paced world of e-commerce, maximizing conversions presents itself as an essential challenge for those looking to stand out and thrive in this competitive digital environment.
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Sep 1, 2022 6:40:21 PM3 min read

Advantages of having a good interface design

Today, the way of selling has changed and people carry out a preliminary investigation from the comfort of their homes before going out and going from business to business. It is for all this that, ...
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Aug 5, 2022 6:17:00 PM4 min read

Advantages of artificial intelligence in your marketing area

Before artificial intelligence revolutionized the way of managing potential customers in the marketing area of companies, companies investigated their target audience by asking consumers directly ...
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Aug 5, 2022 6:01:00 PM4 min read

Main errors when designing a marketing plan

At present, designing a good marketing plan will make the difference between the success and failure of a company, since through it the roadmap to follow can be traced based on market studies, ...
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Aug 4, 2022 5:59:00 PM4 min read

What are the main marketing channels?

Thinking about marketing generally leads us to think about actions carried out by brands, or companies, to publicize their products and services. Although it is a correct idea, we must clarify that ...
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Aug 2, 2022 6:15:00 PM5 min read

How to link NFTs to your marketing strategy?

Non-fungible tokens are digital assets that include unique and unrepeatable content and it is no coincidence that they have become a trend in recent years. They obey blockchain technology and have ...
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Aug 2, 2022 5:33:00 PM4 min read

The importance of ROI in marketing

When a company invests in something, it seeks to obtain a satisfactory cost-benefit. In marketing strategies, this should happen frequently, mainly because there are several strategies in which to ...
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Jul 29, 2022 5:27:00 PM5 min read

Why is quality contact information so important?

Today, from the advancement of user and information privacy, there was discredit toward obtaining digital data. Therefore, all cell phones that have the IOS 14 operating system onwards are prohibited ...
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Jul 19, 2022 5:11:00 PM7 min read

Fee setting in marketing agencies: Top tips

A pricing strategy refers to the methods by which companies define the sales price of their products or services. It is a common misconception that profit is the main driving factor in pricing. While ...
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Jul 9, 2022 4:48:00 PM2 min read

75 Gmail keyboard shortcuts that will help you save time

In all programs today there are "shortcodes", passing through Windows, iOS, Excel, Word, and of course... Gmail. In our particular case, we use it actively, and we even keep it up to date as a task ...
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Jul 6, 2022 1:44:00 PM4 min read

Top 8: the most creative commercials in history

We regularly talk about creativity, but what is creativity? How can we identify that something is creative, especially when we talk about commercials that have left a mark? Keep reading and know the ...
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May 27, 2022 10:46:00 AM2 min read

How to integrate Telegram on your website

Learn how you can integrate Telegram into your website to allow visitors to contact you and chat with you, or join your channel with just one click.
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May 19, 2022 12:31:00 PM8 min read

The 7 most important metrics for a website (updated)

Web analytics is not exactly a section of online marketing, but it is a key element for all areas of online marketing to prosper and move in the right direction.
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May 16, 2022 12:20:00 PM2 min read

What is brand recognition?

What are we talking about when we talk about brand recognition? How is it achieved? How important is it? Much is heard on the subject, but it is not always clear what it is specifically about. Brand ...
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May 7, 2022 11:52:00 AM2 min read

Main marketing strategies to promote your consulting firm

Do you have a consulting firm? Are you just starting and need to promote your services? Are you a consultant looking for new clients or markets? As in any other company, if we want to exploit our ...
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Apr 29, 2022 2:57:00 PM4 min read

6 infallible marketing strategies for the end of the year

We already know that the Holidays are not only two days a year. It's not about the 24th and the 31st, it's practically a month of celebrations, shopping, setting up the tree, including the manger, ...
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Apr 4, 2022 5:07:00 PM5 min read

Growth Marketing, the advantages of its implementation

Lately, the businesses that companies implement have a user base that is increasing every day, as well as their income. It is Growth Hacking or Marketing that is responsible for driving many ...
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Mar 22, 2022 4:01:21 PM3 min read

5 essential elements to position your brand on the Internet

We know that the Internet is currently a great ally of companies, both large and medium-sized and small. The Internet works as an ally because it helps a business to sell, make itself known, reach ...
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Mar 22, 2022 3:44:06 PM6 min read

10 Creative exercises more efficient than brainstorming

We all know that brainstorming is a traditional method to generate new ideas, but there are other exercises that will allow you to deal with problems and develop new ideas, both individually and in a ...
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Feb 1, 2022 6:12:35 PM8 min read

How to monitor brand awareness through surveys

Brand awareness can be considered a vanity metric, but your customer's ability to remember your brand is one of the most important factors for them to buy the product you offer. This is why brands ...
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Feb 1, 2022 6:03:00 PM3 min read

Do you know how to attract new students strategically ?

Recruiting students using traditional marketing methods is already obsolete. Today the demand is greater as there are thousands of educational institutions that compete for the same students.
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Jan 31, 2022 6:57:16 PM4 min read

Why are companies choosing Google's G Suite?

When companies are trying to decide between a self-hosted email account, a free Gmail account, or a G Suite for Businesses email account, it's important to understand what the differences and ...
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Jan 25, 2022 2:48:16 PM2 min read

7 effective marketing strategies for Christmas

The arrival of the end of the year and the holidays is accompanied by cities with illuminated and decorated streets and historical sites. The festive spirit of the season is felt everywhere. People ...
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Dec 24, 2021 10:14:55 AM4 min read

Tendencies 2022: Video Marketing (updated)

A new year is about to start and this is the best time to analyze the marketing tendencies for the following 12 months. During the previous months, some surveys were carried out about the use of ...
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Dec 9, 2021 10:49:43 AM5 min read

How can you design a complete marketing strategy?

Companies that want to get better results in their businesses focus their efforts on developing a complete marketing strategy to guarantee they get to a wider and more loyal audience.
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Dec 2, 2021 12:33:08 PM3 min read

How can you know that your marketing efforts are optimal?

It's very important that your marketing area is correctly aligned with the areas of marketing and operations so that they share the common goal of achieving the expected results and getting more ...
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Dec 1, 2021 2:06:08 PM4 min read

5 quick ways to improve your digital marketing efforts

Digital marketing is a popular topic in the current business world due to its potential to generate conversions and build brand awareness. It's in constant evolution according to users' needs; that's ...
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Dec 1, 2021 1:10:34 PM3 min read

What is a marketing and purchase funnel?

We've all talked about the purchase funnel and, sometimes, we think that everybody understands this phrase but this is not always the case. We're sure that you've heard of it more than once. In order ...
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