Business Insights


General management

Do you know how to define SMART goals?

Who has never heard of SMART goals? Sure, almost everyone, but how do we apply these objectives or goals daily in our life or business? Let's take a quick look at what Smart Goals are. SMART is a...

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Strategies to build trust and team collaboration

To foster trust and team collaboration within companies, you must make good use of communication and your leadership...

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7 tips to improve business monitoring

To grow, we need to be more effective in following up on our opportunities. Check out these tips to improve business...

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Advantages of having a good interface design

The importance of a good design interface in the user experience in relation to your brand.

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What are software integrations and what are they for?

One of the main challenges today is to automate, process, and achieve software integrations.

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BPF - Business Process Framework (2)

Business Process Framework in your company.

It involves a change in the organizational model in which peopleprocesses, and technology are combined to achieve one common objective: the growth of the company.

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Tips to have happier customers

How to have happier customers. Find in this article the tips to achieving it.

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Why should there be an excellent relationship between marketing and sales?

Learn the reasons why within your company there should be an excellent relationship between marketing and sales.

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Toyota case: the power of reinvention

Learn about the Toyota case in this article, the story of how a Japanese car production company became one of the most...

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Land sales in the Metaverse: real estate boom

¿Sabías que se están popularizando las ventas de terrenos en el metaverso? En este artículo te lo explicamos y si es...

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Grupo Konecta increases its productivity and efficiency.

(Video in Spanish) We started working on a process that lasted 60 days, with a weekly meeting, and a well-planned agenda to start talking about these problems and the challenges we faced.

After having successfully revised both processes, we divided ourselves into two main groups, [Commercial Bunker] and [Pricing Bunker] to implement it correctly.

The objective was to transform both processes into competitive advantages for the company.

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Konecta incrementa la productividad

 

Advantages of AI in industrial processes

Industry 4.0 is revolutionizing business management. In this article, we tell you about the advantages of AI in...

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5 indicators that something is wrong in my sales area

In this article, you will know the 5 main indicators that something is wrong in my sales area and why they would be...

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Advantages of artificial intelligence in your marketing area

In this article, we explain the advantages of artificial intelligence in your marketing area and why they are important.

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Main errors when designing a marketing plan

In this article, we tell you what are the main mistakes in the preparation of a marketing plan that can be identified...

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Advantages of process management in marketing agencies

Discover the main benefits of process management in marketing agencies and how to start implementing this method...

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How to develop a go-to-market strategy?

Learn in this article the best way to start developing a go-to-market strategy to successfully promote your products or...

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McDonalds case: Failure in new markets

In this new case study, we tell you what led the multinational Mcdonald's to fail in the Bolivian market. Learn about...

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The startup boom in LATAM

Discover in this article what factors led to the startup boom in LATAM and what challenges they must face to survive...

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Integrations

Integrations.

The main challenge that triggers having several software in the cloud for the processes within an organization is that these systems communicate with each other.

Process automation is a reality, and in the fourth industrial revolution it can become a strength or a threat.

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Automation of the commercial process: Main advantages in your company

Business process automation can be a very positive alternative to achieving efficiency, but without formal processes,...

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Problems of not having commercial objectives: Selling just to sell

In this article, we tell you what the main problems of not having defined commercial objectives are when your team...

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Autonomous vehicles in warehouse management

Discover in this article what the new autonomous vehicles consist of in warehouse management and how they can...

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MySpace case: Evolution of social networks

In this article, we present the case study of MySpace, one of the first social networks that failed to adapt.

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What are the main marketing channels?

In this article, we invite you to learn about the main communication channels used in companies for marketing.

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The role of the commercial director in software companies

The role of the commercial director in software companies is of vital importance for business growth. Find out about...

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How to develop the sales funnel in your company?

In this article, we tell you about the importance of developing the sales funnel in your company.

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BBVA case: banking innovation

Get to know this new case study where we will be exploring the history of BBVA and why it is considered the most...

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Ways to improve the logistics last mile

In this article, you will learn about the main problems and ways to improve the logistics last mile, so that delivery...

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Buyer persona in the logistics sector: How to define it?

Discover in this article how to define a buyer persona in the logistics sector and what is the importance of building...

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Challenges in your software company: What are the main ones?

There are probably several challenges in your software company that you want to overcome in order to grow. In this...

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How do processes eliminate information silos?

In this article, we tell you why functional management promotes disconnection between areas and how processes eliminate...

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What are the advantages of consultative selling?

Transactional selling is limited because it only cares about selling. Learn about the multiple benefits of...

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How to apply inbound marketing in construction?

Traditional marketing is becoming obsolete in all sectors of the industry. Learn how to apply inbound marketing in...

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How to link NFTs to your marketing strategy?

The proposal for this article is to describe how to link NFTs to your marketing strategy, in order to obtain more...

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Problems of acquiring software without knowing it in detail

In this article, we reveal the main problems of acquiring software if you do not know the operational needs of your...

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The role of middle managers in organizational change

In this article, we explore what is the role of middle management in organizational change and how it can help business...

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Consultative selling in logistics: Understanding customer needs

In this article, you will learn how consultative selling in logistics can help you understand the needs of your...

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The importance of ROI in marketing

Discover in this article the importance of ROI in marketing, how it is measured, and the main benefits to develop your...

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The role of sales in the healthcare industry

In this article, we tell you what the role of sales is in the health industry and how its service influences the times...

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Freelancer case: the role of crowdsourcing

Discover in this case study how the labor paradigm has changed since outsourcing. The Freelancer case is the pioneer of...

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Recruitment: Nawaiam's offer

Learn about the new talent recruitment tool called Nawaiam based on video games and what advantages it offers.

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Traceability in logistics. Why is it important?

Obtaining traceability in logistics has become a necessity to optimize the supply chain and add value to the customer....

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Yahoo! case: the fall

In this case study, we describe the fall of one of the companies that, at the time, was positioned among the largest on...

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Female leadership in companies throughout history

On the occasion of International Women's Day, we want to commemorate it by reviewing female leadership in companies...

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Outsourcing logistics services: Advantages and disadvantages

With the rise of e-commerce, many companies are deciding to outsource logistics services. Here we tell you its...

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Pharma 4.0: How technology is revolutionizing the pharmaceutical sector

In this article, learn how technology is revolutionizing the pharmaceutical sector through pharma 4.0, a digital...

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5 ways to make your marketing agency more efficient

Marketing agencies are well aware that higher efficiency ratios and agency productivity leads to profit.

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Why is quality contact information so important?

Today, quality information from contacts is extremely important to better understand the preferences of your potential...

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Risks of not having a sales team in your software company

In this article, we explain the risks of not having a commercial team in your software company and what help a...

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Ottaa Project case: inclusive technology

In a time that is much more aware of inclusion, we take the opportunity to present the Ottaa Project case, the new...

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Types of customers in the development industry: why is it important?

In this article, we tell you about the main types of customers in the development industry and why it is important to...

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Self-implementable software tools. What are they?

In this article, we tell you about the usefulness of self-implementing software in companies that need to speed up...

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BIM methodology: advantages and disadvantages

Obtaining a preliminary vision of finishing a construction work is one of the various possibilities offered by the BIM...

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Work progress certification: its importance in the construction industry

In this article, we will tell you about the importance of work progress certification in the construction industry and...

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Training school in your IT company: Advantages and disadvantages

In this article, we tell you about the main aspects of a training school in your IT company and the advantages and...

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Natura case: sustainable marketing

In this article, we invite you to learn about the case study of Natura Cosméticos, the Brazilian company that stands...

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Process design: where to start?

Learn in this article all about process design, what principles stand out and how you can implement them in the most...

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How to align the areas of marketing and sales in the software industry

In this article, we reveal the best way to align marketing and sales in the software industry to avoid silos and...

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Impact of the war for multinationals in Russia

Russia's war against Ukraine is present in all areas. In this case, we talk about the companies that chose to withdraw...

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Case study Ayres del Champaquí: More than guests

Discover in this case study the history, business model and differential value of Ayres del Champaquí, after the...

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Geothermal energy: building from sustainability

Discover in this article what geothermal energy consists of and how it develops sustainability through the subtraction...

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Software industry: How to retain your employees

In this article, we tell you about one of the most recurrent problems in companies dedicated to software: recruitment...

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Main communication channels in the logistics industry

In this article, we identify the main communication channels in the logistics industry and what they can offer to a...

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Is going back to the office still a challenge for companies?

Once again, the return to the office is in the eye of the storm. Is it a challenge for companies to bring their...

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What are the risks of having just one customer?

If you manage an SME and have a single large customer, you may be interested in reading this. Discover the main risks...

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Polaroid case: the importance of knowing your customers

In this new case study, we tell you about the Polaroid case, the company that created the instant camera that...

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Fee setting in marketing agencies: Top tips

In this article, we tell you the main tips to keep in mind when thinking about setting rates in marketing agencies.

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Pros and cons of hybrid work in IT companies

What is hybrid work? Pros and cons of hybrid work in IT companies.

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Charging by hour: main drawbacks

Charging by hours in consulting could be counterproductive for the customer since there is no real visibility of the...

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Colgate case: failed product diversification

Colgate's history. What is product diversification? Why have they failed at Colgate?

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Sustainable fashion: what does it involve?

What is sustainable fashion? Main concepts. Sustainable fashion and marketing.

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How to encourage in-office work in software companies

In the midst of the exponential growth of remote work, how encouraging in-office work in software companies can be a...

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4 sales strategies for real estate

Conoce estas cuatro estrategias de venta para inmobiliarias y asegurate el éxito.

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Break-even point: How much should you produce?

Estimate the break-even point as accurately as possible to know how much you need to sell each month (and at what price)

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Blind business? The 6 main causes of lack of control

Do you feel that you are losing control of your company? Look what the main causes of the lack of control can be.

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The importance of conducting an internal audit

As companies expand in resources, it becomes more necessary to perform an internal audit. We tell you about its...

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20 recommended playlists for the office (Spotify)

Music is the best company for any time of the day. We share 20 recommended playlists for the office.

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Everything you need to know about business processes

For your business to grow, outperform the competition, or reduce costs, you must map, model, develop, and manage your...

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How to create a go-to-market strategy - 2021 Guide

What exactly is a go-to-market strategy and how is it developed? Find out in this article.

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Map of strategic groups: how they work and what they are for

A map of strategic groups is a very useful technique for analyzing and making decisions in sectors that have a lot of...

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Advantages and disadvantages of the Scrum methodology

The Scrum methodology is one of those that are considered AGILE METHODOLOGIES. Here we offer you the advantages and...

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Main elements of a business plan

You know what the main elements of a business plan are so you can plan your own.

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What is the web3?

In this article, we invite you to discover what web3 or web 3.0 is: the evolution of digitization that social life...

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The role of processes in defining objectives

Process management is a resource increasingly used in companies. Find out what the role of processes is in defining...

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Quick guide to creating a business plan (updated)

Key steps to keep in mind Guide to creating a business plan.

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Segway Case: poor value proposition

In this case study, learn about the circumstances of the Segway case that led the company not to take advantage of the...

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75 Gmail keyboard shortcuts that will help you save time

Essential Gmail keyboard shortcuts to shorten times!

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Main strategies for your consulting company: 5 keys

Learn about the main strategies for your consultancy and start generating more customers.

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The changes that industry 4.0 brings

What are the changes that industry 4.0 brings? The fourth industrial revolution brings many changes. Here we provide...

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Importance of Industry 4.0 in companies

Industry 4.0 is on its way to becoming the Fourth Industrial Revolution. In this article, we will tell you what is its...

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The importance of maintenance in your logistics company

In order for your logistics processes to work properly, it is important that you apply proper maintenance to your...

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What is market segmentation? The ultimate guide

For your brand to stand out, what you need to do is research and carry out market segmentation. Look at the types of...

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5 strategies to sell more in your business

You will find the best strategies to sell more in your business in this post.

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What is the bottleneck in your company?

To achieve an increase in the productivity of your company, you must detect and know the bottlenecks that you have. But...

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How to carry out the correct post-sale management in your construction company?

In this article, we explain how to carry out effective post-sale management in your construction company that allows...

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Creative process in marketing agencies: Advantages

In this article, we tell you about the importance of the creative process in marketing agencies, its structure,...

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3 advantages of establishing clear objectives in my company

Learn about the advantages of establishing clear objectives in your company.

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Process optimization: what is it? Advantages, steps and more

Process optimization is the discipline of turning a process to optimize a specific set of parameters.

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Macro processes: How the areas communicate and articulate

In process management (BPM), macro-processes are sets of processes with common goals. In this article, we tell you how...

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Digital literacy in your company: why is it important?

In this article, we tell you about the importance of digital literacy for companies, as a vehicle for growth and...

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How to budget a project? General tips

In this article, we discuss the fundamental differences in how to budget a project from an agile or waterfall...

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Why active listening could benefit your sales team?

In this new article, we tell you how active listening could benefit your sales team together with a consultative sales...

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